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The Value of The Club – Part 1
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28. Oct, 2008 by Adii Rockstar in Interactive
I think many of the potential members of our WooThemes Club kinda baulk at the price of a subscription vs buying an individual theme, which we can totally understand, since the gap is kinda big. If you just consider the price differences between buying an individual theme or a subscription (I’ll use the cheaper, 3 month option as an example), you’ll come to this comparison:
- Single License ($70) vs 3 Month Single User Subscription ($150): Difference of $80 USD
- Developer License ($150) vs 3 Month Developer Subscription ($225): Difference of $75 USD
And then it goes without saying that the 6 Month Subscriptions just further increase these gaps. But I’d like for you to consider the following figures, based on the club members that subscribed in the first 2 weeks after we launched the club in July this year (since those subscriptions came up for renewal now; with the majority being renewed for another 3 months):
- We launched the new WooThemes Club with 8 themes (all with multiple styles and colour options);
- Since then, we have released another 5 new themes;
- Consider that another new theme – Over Easy – will be released on Thursday, which makes it 6 new releases in about 3 months;
- So that means that the 3 Month Subscribers would’ve gotten 13 / 14 themes for their subscription; and
- This then translates to about $11 / theme on a 3 Month Single User Subscription and about $16 / theme on a 3 Month Developer Subscription.
Now in my mind (even if I could be totally neutral, unbiased and objective for a minute here) that is incredible value right there; especially considering that stuff that is going on in global economic markets.
What do you think? Does this “increase” the value of our club subscriptions in these turbulent times? Let us know your thoughts…
