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Marketing: Success in Persistence
14. Oct, 2009 by Adii Rockstar in WooCamp
A while back I published a post entitled “8 Ways to Guarantee Steady, Incoming Traffic” and a little over two months later, we still find ourselves implementing the exact same strategies in attracting traffic to our website. The great thing about this strategy is the fact it has resulted in a constant 10%+ month-to-month traffic increase for WooThemes. So it actually works.
What we’ve found though is that irrespective of implementing specific strategies; it has been our persistence that has paid the biggest dividends in our growth over the last 12 – 18 months.
So what is this persistence that I’m referring to? Well, basically it’s just deciding on a plan / strategy and then sticking to your guns in executing those decisions – even if you can’t necessarily immediately see the effects of those plans. Here’s a few reasons why persistence pays off…
1. Persistence leads to improvement. By continuously working away at your ideas and building your business, The natural result of this is the fact that you’ll get better at what you’re doing, which means your products / services will improve. It also goes without saying that improved products / services are much easier to take to market…
2. People love companies that work hard. I think people actually notice a strong work ethic and in this regard, they will recognize one’s persistence. This obviously also bodes well for after-sales service, which is becoming much more important than the initial product / service that the customer purchased.
3. People like to be reminded of awesomeness. The conversation with your customers should never come to an end, as people ultimately love to be kept up to date, and essentially stay in touch with what their favourite businesses are cooking up. If you’re not gonna tell them; nobody is.
4. Staying Visual. You need to make sure that your business and marketing efforts are constantly in front of the eyes of existing & prospective customers. The more visual and accessible your brand / business is; the more likely those customers will be spending money with you.
This has most definitely worked for us and we’ll continue to tweak our approaches, try some new strategies, but ultimately stay as persistent in our execution & implementation of these. This is the only way we know how to market WooThemes and from our success and growth, we’d probably be mad to change any of that just yet… 
What’s your take on this though? Do you find our persistence to be a vital cog (as this post suggests) in our marketing machine? Have you seen other companies implementing a similar approach?
10 Responses to “Marketing: Success in Persistence”
14 October 2009 at 10:43 am #
Excellent post Adii. We have stuck to these “principles of persistence” and it has worked wonders. I especially like this quote:
“…it’s just deciding on a plan / strategy and then sticking to your guns in executing those decisions – even if you can’t necessarily immediately see the effects of those plans.”
This is spot on, great stuff!
14 October 2009 at 12:49 pm #
Great post, thanks! I will definitely consider this.
I think it´s interesting to see you publishing your marketing thoughts on your business blog. Any thoughts behind that as well?
14 October 2009 at 1:21 pm #
Time. TIME!!! Time is my worst enemy … there are so many things that I should be in the habit of doing – publishing content, making those connections, etc – but I find that I never have enough TIME and the marketing falls short. Great post though. It is a good reminder that I need to make the time to do these things to bring on my continued success.
15 October 2009 at 2:18 am #
I feel your pain and it is because of time, that at least 50% of my time these days with Woo, is spent marketing and / or brainstorming new ideas. People generally fail to understand how much time it actually takes to conceptualize a great marketing idea; not even speaking of having time to implement & execute that. Lucky for us though, we have a dynamic team to afford us the time to maintain the business; and not just design & develop.
14 October 2009 at 7:59 pm #
Excellent advice, thanks. I think I’m a good example of how well it works. I began as a casual visitor to Woo Themes months ago, cruising for free themes
, came back again because I had success with one of them [Premium News], subscribed to your feed and enjoyed your “5 minutes” interviews, loved the Showdowns, actually bought a theme, followed you on Twitter, and finally joined the Woo Themes club a few days ago. Persistence pays!
15 October 2009 at 2:16 am #
WOW! That’s all.
OH: and thanks for being so patient with us. Hope you’re loving the club!
15 October 2009 at 12:08 am #
I like this article a lot – as well as the previous article you wrote and linked from the beginning of this article. It’s something I’ve been re-introducing myself with lately and in the past week or so, I’ve seen it paying off already.
Great post and great advice
15 October 2009 at 2:15 am #
Thanks! And it’s awesome to hear that us sharing our experiences are benefitting others. Ultimately none of this is black-on-white, guaranteed advice; but instead we just hope by sharing our experiences, you guys & girls will find value in that.
15 October 2009 at 2:04 am #
confidence booster post+ attitude enhancer post.now execution is on us
28 October 2009 at 11:43 pm #
Couldn’t agree more – word smarter AND work harder!