By now you know that we’re a pretty open & transparent bunch when it comes to running our business. We’d like to believe that the experiences & knowledge we’ve shared has added value, that exceeds that of our products individually. So with that in mind, we’ll be doing a few “behind-the-scenes”-type posts every now and again, to give you a more in-depth look at the different aspects of WooThemes.

To kick this off, we wanted to share some thoughts on our Support processes…

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To celebrate Thanksgiving & subsequently Black Friday with our American & Canadian users (this is also a great “excuse” for ourselves & our international users to get in on this action), we’ve got a mouth-watering promotion to sink your teeth into.

For the next 24-odd hours, we will be giving you a 50% discount on all new club subscription sign-ups. This means that a Standard Subscription will cost you only $62.50 (down from $125) and a Developer Subscription only $100 (down from $200)**.

So if you’ve been hesitant until now, get all 53 of our themes with this great offer. All the cool kids are doing so anyway!

** Note: The monthly recurring fees for the Standard & Developer Subscriptions are still $15 & $20 per month respectively.

Bueno is Spanish word, roughly translated to “good” or “all right” in English. And that’s exactly why we decided to call our new free theme, Bueno; it is simply awesome (okay, we took some liberties with our word usage there).

We don’t always get around to release as many free themes as we want to (due to time constraints), but when Ajmal Eylia submitted his design to us, we knew that Bueno would make a great addition to WooThemes. So Bueno is our 9th free theme (and our 5th in 2009) and we’re sure that you will really enjoy this one!

Check out the demo over here or have a read through all of Bueno’s awesome features.

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Theme Features

These are some of the features that you will find within the theme:

• Using a clear & concise grid-based design, Bueno is not only sexy as hell, but very easy to customize;
• Integrated banner ad management
• Widgetized sidebar, with some Bueno-specific custom widgets to allow you full control of what happens in your sidebar
• 7 different colour schemes to choose from
• Theme packaged with a .po file for easy theme translation.

Theme Features

These are some of the features that you will find within the theme:

• Using a clear & concise grid-based design, Bueno is not only sexy as hell, but very easy to customize;
• Integrated banner ad management
• Widgetized sidebar, with some Bueno-specific custom widgets to allow you full control of what happens in your sidebar
• 7 different colour schemes to choose from
• Theme packaged with a .po file for easy theme translation.

Theme Features

These are some of the features that you will find within the theme:

• Using a clear & concise grid-based design, Bueno is not only sexy as hell, but very easy to customize;
• Integrated banner ad management
• Widgetized sidebar, with some Bueno-specific custom widgets to allow you full control of what happens in your sidebar
• 7 different colour schemes to choose from
• Theme packaged with a .po file for easy theme translation.

If you’ve ever been involved in the startup life; you’d know that life can get pretty frenetic at times. And after a long, yet exciting year we’re happy to announce that we’ve grown our team once again to continue fueling the immense growth we’ve experienced this year.

The latest member of our team is Kirstin Pauk, who has joined Tiago Noronha as part of our support team. Kirstin who is one of our leading Affiliated Woo Workers, brings a wealth of experience (in hacking, breaking & fixing our themes back up) to the table and we truly believe that all of our users will find this latest addition to the team to be very valuable indeed.

The Ever-Growing WooTeam... From left to right: Mark, Cobus, Magnus, Fox, Jeff & Adii.

So our relative “silence” from last week is a thing off the past, since we’re all rested after the whole WooTeam (except for Tiago unfortunately) met up in Cape Town for some R&R. We even managed to do a little photoshoot to show you how pretty we all are…

This means that it is back to the grindstone for us. Jeff is starting his new job on Monday, so we’ll be back to full compliment then. We still plan on bringing you some new awesomeness, before we close the curtains on 2009.

Digital Farm – which was designed in-house by Mark – is the second “recycled” design that we’re releasing here, after my previous blog design (now Rockstar) made it into our themes collection. But where Rockstar was nothing more than a pretty cool free theme; Digital Farm should impress the hell out of you with a bucket load of premium features.

To give you a little history… Mark first launched this version of (his) Digital Farm on his own website about 3 years ago and if you’ve been following him since then, you’d know that this was the design that got him massive acclaim in international CSS design galleries (and pretty much kick started his career as an extremely talented designer). The great thing about this design is that it was still awesome & trendy enough to be featured on Mark’s site as late as a couple of months ago, when he redesigned and relaunched the next version.

So since we’re not the kind of company that enjoys wasting great design, we figured that Digital Farm could be repackaged and released on here. This is how we’ve transformed it…

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Unique Features

These are some of the more unique features that you will find within the theme:

• A completely customizable header region with theme options to upload your own background header graphic and logo image.
• A tag based, optional sidebar slider to showcase your portfolio or any collection of posts/imagery
• A page template dedicated to showcasing all your older, archived posts for the sidebar slider above
• Complete control over excerpt vs content being displayed in the home pages blog posts, and archived posts
• 4 custom woo widgets and two widgetized sidebar regions for full control over your sidebar display
• 7 delicious alternate colour schemes to choose from, with two minimal, corporate designs for a completely different look and feel.

When Veerle Pieters recently created the beautiful f0101 theme for us, she also designed a custom social media icon set which is used in our Social Profiles widget. We however decided that these awesome, little icons shouldn’t be limited only to WooThemes or f0101 users… So here’s the public release of those…

The Simple & Bold icon set includes 15 separate icons (sized at 16 x 16 pixels) for the most popular social networks (Twitter, Facebook, Flickr, YouTube, Tumblr etc.). The icons are custom shape illustrations (in Photoshop) to allow you to change the one-tone colour to absolutely anything. The download package includes the 15 icons in 6 default colour schemes (in PNG format), as well as the Photoshop file to allow you to change the colours easily & quickly.

Here’s a preview:

Download the icon set here! (Both the PNG’s & PSD files are included)

Helping our users with technical issues, along with providing them with modification advice is something we value highly at WooThemes. At the moment we have Tiago who is doing a stellar job of handling most of the support, along with Magnus, whilst the rest of the WooTeam jumps in when necessary.

But as the company has grown, we continue to need more hands on board when it comes to providing a top-notch support environment to our users. So that’s why we’re dipping into the talent pool again, in search of a support ninja to work with Tiago & Magnus to continue providing amazing help to our users.

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Here’s another awesome freebie that deserves to be shared with the world… This funky Twitter Birdie icon was designed by the amazing Veerle Pieters (originally used in our f0101 theme) and it’s a must-download for all serious web designers. And yes – we know there’s a plethora of Twitter icons out there, but we figured the world can do with another one…

The download package includes 5 PNG icons (sized 32×32, 64×64, 128×128 & 256×256), as well as Veerle’s original .ai (Adobe Illustrator) file to allow for some easy customization.

Download the Twitter Birdie Icon (Both the PNG’s & AI files are included)

A few weeks ago, the whole WooTeam combined for a massive hustle in localizing all of our 40-odd themes (at that stage). This meant re-doing large chunks of the static text that we had included, to enable us to use GNU’s “gettext” functions. This means that all of our themes now includes one file (.po) which is used for easy translation of our themes, without the need to edit the core template files.

So… We’d like to launch a new initiative, whereby our themes will be translated into as many languages as possible. There’s obviously a lot of value in this for us and we’d like to reward everyone that actually contributes some translations to the project. How cool would it be to have every WooTheme available in 20-odd languages?

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You only need to have a quick look at the Themes Leaderboard to realize that Magnus has designed a whole lot of our most popular themes since we started out. It should also be evident that it would be total ignorance from us should we deny the fact that Magnus’ signature design style has greatly influenced the overall look & feel of what we offer with WooThemes (even more remarkable considering we’ve worked with some of the best designers in the world)…

And with his new design – Headlines – that’s exactly the situation once again.

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Unique Features

These are some of the more unique features that you will find within the theme:

• Featured jQuery tabber/slider area above normal posts to showcase your favorite posts. Can be static or set to slide automatically with built in options.
• Show your latest tweet in the header (instead of 468×60 ad space)
• A custom social bookmark option at the bottom of single posts to share your writings with ease!
• A nice Author box widget on single posts
• Cufon font replacement makes all titles look smooth (can be disabled)
• 4 different ad spaces (header, post content, sidebar and footer) and 4 different ad sizes (468×60 top, 200×200 content, 300×250 and 125×125 widgets). Show your adsense code or a image ad.
• Very flexible layout, so you can easily change sidebar position, image position in post etc.
• Custom Woo Widgets for use in sidebar and footer: Flickr, Video Player, Author, Search, 300×250 ad, 125×125 ad (max 6)
• 15 stylish alternate colour schemes to choose from + NEW! Custom color picker for top background color and link/button color

WOW! October ended on such a high for us and we’re super-grateful to everyone that supported us throughout the month; whether it be in tweeting #woobs, sharing our breast cancer campaign link with friends, or buying some of our themes during our end-of-month 4-for-1 special.

In the end though, this wasn’t about us, our celebrations, or our unique marketing campaign. Nope, it was all about raising money for a worthy charity in the aid of global breast cancer awareness.

So it’s with pride today that we get to announce that our selected charity – Breast Buddies – will soon be receiving a cheque for a whopping $5330.00 USD. We’re hoping to meet up with them soon and will post some pictures when we do.

In the meantime, please accept a sincere thanks from our side in making this a wonderful & successful campaign. We’d also like to make special mention of Brian Gardner who helped with & sponsored the #woobs giveaway. Hoping we can count on all of your support again in future!