WooVille has become a really popular feature since we introduced it towards the end of last year.
Initially we thought that it’d just be fun to share a bit of behind-the-scenes insight into the inner workings of the WooTeam, whilst also generating some traffic to the site (this was probably our main motivation to start this up). Since the first WooVille went live though, we’ve found that the series has been a great addition to our workflow for a couple of reasons…
We hope you get to know us better. Sometimes joking about oneself is the best way to kinda be honest and share insight into who you are. And that’s what we’re attempting with WooVille: it’s not meant to be corporate, but instead it should give you an idea of who we are and how we work. We think that our customers enjoy the fact that they know who is behind the computer, the e-mails they receive, support tickets being answered and themes being released. It’s just our way of making sure we’re as personal as possible.
We don’t want to take ourselves too seriously. Most businesses are really boring and have crappy policies which they have to follow or else. With WooVille, we’re hoping to show that we don’t take ourselves too seriously and that WooThemes is our passion before it is our jobs. We can smile and have a bucketload of fun whilst working incredibly hard; these things shouldn’t be mutually exclusive.
It’s funny & light-hearted. Work tends to get a tad serious every now and again (regardless of how much you love your job) and our once-a-month discussion about the ideas for a new WooVille comic definitely does a great job at lifting the moods. Normally this is just a bit of time for joking around, talking trash and not working.
How does your business look to the outside world?
I guess that’s the question all business owners should ask them every now and again. For us it has become really important to really connect with our users and give them the opportunity to get to know is. WooThemes is a brand and whilst the brand is not a real person, it doesn’t have to be dead.
Instead we’re really focused on doing cool things – with WooVille being a great example of this – to give our brand as much colour and depth as possible. None of this is an exact science of course, but at least nobody can accuse us of being mysterious… 
