A theme for any designer

May 26, 2011 in Product news.

In February we worked with the design talent that is Cameron Moll on a portfolio/tumblog theme, similar to Elefolio given it’s popularity.

Cameron is a seasoned speaker, a graphic designer with proficiency in website interface, a letterpress & videography enthusiast, as well as the owner of Authentic Jobs – which only yesterday launched it’s new Authentic Jobs UK division. Quite a creative talent.

With the “Briefed“ theme that Cameron designed for us, it caters for creatives like himself – one’s that don’t fit into a box. The comment Cameron provided with the initial concept of Briefed sums up the design well:

I’d like this design to appeal to more than just the web designer crowd. If a graphic designer selling letterpress prints were to use this template—in addition to the guy posting icons and UI screens on Dribbble—I would be elated.

With minimal styling creating a very clean theme Cameron didn’t want a theme boasting all sorts of bells and whistles, rather a theme that could cater for all, with the emphasis on the content within the theme.

Modular design allows for extreme flexibility

With home page modules that includes an about section, featured slider, blog/tumblog with widgetized sidebar, and a custom post powered portfolio with optional Dribbble feed the combinations are limitless to create your ideal home page display.

The Briefed home page with a featured slider and about module enabled.

A portfolio-based home page, with the 4 top posts being pulled from a Dribbble account.

You don't have to be a designer, or have a portfolio to use Briefed.Â

Theme option’s also allow for complete customization of the background colors/imagery, and typography with a vast selection of fonts available thanks to Google Web Fonts.

Browse the demo or view all of Briefed’s details here.

We’re celebrating the awesome year that is 2011 by giving you 11% discount on all new theme releases. Use the coupon BRIEFED11 to claim your 11% discount until 1 June 2011.
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25 Responses

  1. Francis
    26 May 2011 at 4:51 pm #

    Just have a question regarding to the fonts. You say it uses Google Web fonts, but I see Steelfish in it ? Did not see it on GWF… :-/

    BTW, great job from Cameron, really like the style, I am sure it will be a best seller ! ;-)

    • Mark
      26 May 2011 at 5:43 pm #

      Very observant! The logo uses Steelfish, but the module headers and post titles actually use the Google font ‘Six Caps’ – a very similar looking font.

      • Francis
        26 May 2011 at 5:48 pm #

        Hi Mark,

        Thanks for your reply ! ;-) I wanted to use Steelfish on a WP theme (public release + commercial) but the owner does not allow it unless an exhorbiting price to my opinion. So I was curious to know how you would manage it ! ;-) Six Caps seems to be a good replacement even if to me it is not as readable as Steelfish… :-/

        • Mark Forrester
          26 May 2011 at 5:57 pm #

          Yeah that’s the problem we had with Steelfish, like you say Six Caps is a good replacement and at the right size, and in small dosages works well in the theme.

          We talked at length over typography with Cameron and are very happy with the results.

  2. Scott Webb
    26 May 2011 at 4:58 pm #

    So Clean! I really love the font used too. This will be such a hit.

    Consider myself Briefed.

  3. Steven Gliebe
    26 May 2011 at 5:36 pm #

    It looks great. I like simple designs with a bunch of features ready to use. Thanks for the coupon.

  4. Suren H
    26 May 2011 at 5:39 pm #

    Its really a Great Theme for Any Designer and specially “Portfolio Page Template”. :-)

  5. Adam
    26 May 2011 at 7:32 pm #

    Man, this is gorgeous. I don’t comment too often on ‘theme preview’ posts, but this one has me excited. :)

    • Adam
      26 May 2011 at 7:34 pm #

      Whoa, “foot in mouth” moment – this baby’s here! I thought it was a sneak preview of a future release… time to download & play!

      • Ryan Ray
        27 May 2011 at 7:25 am #

        Hah, how’s it been treating you so far?

  6. Raymond Brigleb
    26 May 2011 at 9:23 pm #

    Looks nice. Take out the Dribbble emphasis, and it would be useful to me and my clients.

    • Magnus
      26 May 2011 at 9:25 pm #

      That is an optional extra enabled by the WP-Dribbble plugin, so no need to use it :)

  7. Michael Lovelock
    26 May 2011 at 11:44 pm #

    Dribbbble / portfolio section seems to have a bit of css issue in Safari (5.0.5) on the mac?

    • Scott Webb
      28 May 2011 at 5:01 pm #

      Noticed this too!!!!

    • Chris
      28 May 2011 at 5:08 pm #

      The homepage portfolio does that for me too if you’re seeing the same thing. A line of thumbs stacked on top of each other down the left?

    • Ryan Ray
      29 May 2011 at 5:52 am #

      Sorry about that! I’ve reported it, hopefully we’ll see an update pronto. :)

  8. Judo
    27 May 2011 at 6:10 am #

    I like the fonts, but any way to dial up the kerning on the titles of the slider? They are really tricky to read.

  9. Sinisa
    27 May 2011 at 6:18 pm #

    Looks very clean, love the fonts! From my experience, these kind of themes always go well.

    • Ryan Ray
      28 May 2011 at 6:28 am #

      We think so too, hope it does. :)

  10. Chris
    27 May 2011 at 8:10 pm #

    For some reason, for me the portfolio section of the homepage is not floating properly in Mac Safari. All the thumbnails are lined up vertically on the left.

  11. Adam
    27 May 2011 at 10:28 pm #

    Product page reads:

    “…somes up the design well”

    The word you’re looking for is ‘sums,’ not somes.

  12. Sirat
    7 June 2011 at 7:45 am #

    Fonts here are not to be read! Just for looking of a designer. Letter spacing and size is breaking all rules of type. No one over 40 will read any of the words and will bounce to next site.