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WooCommerce & Club Subscription Changes

96

by Adii Rockstar in WooLabs, WooThemes News

We launched WooCommerce yesterday and with many new products suddenly flooding into the WooThemes infrastructure, we had to accommodate them in some way (especially in terms of the WooThemes Club and our subscribers on those plans). Having interacted with many of our subscribers in the last 24 hours, we have decided to change the terms of our club subscriptions to be both fair to subscribers, but also viable to us – as a company – in the longer term. 

Before I get into the changes, I’d like to share a couple of the considerations which heavily influenced our decision-making in this regard:

  • We have not increased the pricing of our club subscriptions since we first launched the existing model a couple of years ago. In the meantime though, we’ve continued to push out theme after theme. Compared to the early days we’re now offering exponentially more value for the subscriptions at exactly the same price.
  • The WooCommunity has subsequently grown considerably (about 45 000 paying customers at the moment), which means there has been a massive increase in the demand on our support infrastructure. This has required us to continue growing the WooTeam (we’ll soon be announcing another two, new members) simply to keep up with the support demand due to the increased product range. We are 17 team members at the moment with salaries to pay!
  • WooCommerce is obviously free and anyone can download / use it. The benefit for existing club subscribers though is that we’re offering free support for the use of the plugin itself along with our themes. The cost of this alone (and the subsequent demand on support) is significant. In our minds, this is a direct benefit & freebie we’ve made available to loyal club subscribers.
  • In order for us to continue to scale the company & especially the WooTeam, we need to make sure that our revenues & support demands stay in-line. This ensures the long term success of the company, which also means we can continue the development of awesome themes & plugins.

So with this in mind, our existing Club Subscriptions (Standard & Developer) will look like this:

  • Club Subscriptions will include all WooCommerce parent themes (i.e. WooStore & Coquette).
  • In addition to this (and this is a change from yesterday), Club Subscriptions will also henceforth include all WooCommerce child themes (i.e. Canvas Commerce, Statua Commerce & Simplicity Commerce).
  • WooCommerce Extensions will still be excluded, since we regard this as a separate product class. We plan to add a “Commerce Add-On Option” in the next couple of months, which would allow club subscribers to pay an additional fee every month and get access to all WooCommerce Extensions. In the meantime, we’ll be making a 30% discount coupon available to all active club subscribers to use with purchases of WooCommerce Extensions.
  • Subscriptions will include support for the core WooCommerce plugin (and any other free plugins we release in future).
  • We are also discussing further potential value additions for club subscribers. Some suggestions at this stage include SVN access to our themes library, pre-release access to new themes, exclusive access to certain themes before they’re released for individual purchase etc.
  • As of 1 January 2012 (3 months from now), we will be increasing the pricing of our subscriptions to keep trend with the continuous growth in the product library and the support thereof. New monthly fees will be $20 per month for a Standard Subscription & $25 per month for a Developer Subscription. This will apply to all existing & future club subscribers. Existing club subscribers would obviously have the option of opting out of the club to avoid the increased prices.

We invite any club subscribers to get in touch with us if they have any questions or concerns.


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96 Responses to “WooCommerce & Club Subscription Changes”

  1. Chris M
    28 September 2011 at 4:26 pm #

    Sounds fair to me!

  2. Kristian Strobech
    28 September 2011 at 4:31 pm #

    Sounds exciting – eager to look into WooCommerce. And with new rates, its still a fair deal. No worries from this customer :-)

  3. John Young
    28 September 2011 at 4:33 pm #

    I’m sure there will still be complainers – but I think that is more than fair. A great response to the outpouring of disapproval from your loyal customers yesterday.

  4. Vince LaMonica
    28 September 2011 at 4:38 pm #

    Thanks for the quick response to this, Adii. This does sound fair and I look forward to Commerce Add-on option in the coming months. The $5 increase across the board also seems fair and hopefully will help maintain the costs of supporting club members. I do wish this was done yesterday though, as so much build up had come concerning WC and I must admit that the excitement I had was a bit deflated when I found that Statua’s WC child theme would cost $20 [same as my monthly club membership]. Thank you for reversing your decision on this and I look forward to a day of WC testing with Statua Commerce, as the demo looks pretty sweet.

    Now you may want to re-update the ‘buy now’ buttons on the WC child themes as they were yesterday morning, showing the “or join the Woo Club and get this and other themes free!” :)

  5. Will
    28 September 2011 at 4:38 pm #

    Woo integrity still rules. Very nice form Ninjas!!! This is fair, simple, and awesome.

  6. ndefoe
    28 September 2011 at 4:44 pm #

    Seems fair enough as long as older themes continue to be updated and stay current with the latest WP / Framework enhancements.

    I personally would prefer to have WooCommerce support separated out from the normal membership so that the plugin and theme options stay discrete, but I can see why you are going this direction.

  7. Brad
    28 September 2011 at 4:44 pm #

    45000 * 20USD = 9 000 000 USD – just sayin;)

    Woo gonna list on the NYSE? JSE? anytime soon

    • Mark Forrester
      28 September 2011 at 4:53 pm #

      Still a long way to go to get 45k club subscribers! ;)

    • Sam
      28 September 2011 at 5:10 pm #

      I think you’ll find your maths is wrong there (45,000 * 20 = 900,000 not 9 million), and as Mark says that’s not the figure for Club subscribers.

  8. Laurent
    28 September 2011 at 4:48 pm #

    I desperately need support for BuddyPress (Canvas). Let’s hope you realize you really have to find SOON a solution about this.

  9. Freddie
    28 September 2011 at 4:48 pm #

    Fantastic! That’s all I have to say on the matter :-)

  10. Sarah
    28 September 2011 at 4:52 pm #

    I think that the decisions you have made since yesterday have been very fair. I think it was very important, to club subscribers, that child themes were also included as part of our subscription. It didn’t make any sense to split those out and it must have annoyed a lot of people (me included).

    I think the decision to increase the subscription by the amount suggested is also fair based on the new functionality you have given us and the promise (I hope) to always give subscribers themes and child themes as part of our subscription.

    As I commented on the original launch thread, you do need to sort your support out. If you documented your products to a higher standard you wouldn’t need as much support in the forums and so your costs would be much lower, although from the figures above, it seems to me you’re doing alright.

    • Magnus
      28 September 2011 at 5:12 pm #

      We’re always open for suggestions on how we can improve our documentation resources, so feel free to shoot your suggestions to support@woothemes.com :)

  11. Will
    28 September 2011 at 4:53 pm #

    What really makes this deal super sweet is the codex you have built for us with unbelievable customization options for Woo Commerce. Documentation is worth its weight in gold, and coupled with a stellar support system this baby has wings.

    • Scott Webb
      29 September 2011 at 1:51 am #

      Thanks Will! Great point. Definitely encourage everyone to study the codex and look at how how the gears are working under the hood. It’s documented really well and once the mind is wrapped around it, the customization is unbelievable as you mention :)

      Cheers

  12. Theresa
    28 September 2011 at 5:02 pm #

    This is a fair soloution for club members like me, and the price rise seems fair too – I like the notice period – if you had give club members this notice before launching WooCommerce your wouldn’t have had yesterdays outcry!

    • Ryan Ray
      28 September 2011 at 10:09 pm #

      This is true, lessoned learned. Thanks for understanding. ;)

  13. Christine Gilbert
    28 September 2011 at 5:05 pm #

    Yay! I hope you do add on the extension product line as another club (even if it costs more). I love to be able to test before recommending…

  14. Jesse
    28 September 2011 at 5:05 pm #

    Thanks for addressing everyones concerns so quickly, I think your decision is fair and should satisfy most. The only part that leaves me feeling short is saying that club members will have to wait a few months to find out what that “addon” will be. As paying club members we will either have to buy the extensions with a 30% discount coupon now or wait a few months before we can use woocommerce.

    • Mark Forrester
      28 September 2011 at 5:30 pm #

      I wouldn’t wait, remember buying the extension grants you lifetime access to support and updates. The club addon will grant you access to support and updates whilst your membership is active. So there is definitely value in buying the extension.

      If you purchase the extension now and decide to sign up for the club commerce addon when it arrives you can email us and we can always make a plan.

  15. Robin Monks
    28 September 2011 at 5:10 pm #

    My only concern is for myself as an existing subscriber, given the sort of “buffet” option a monthly subscription provides, a lot of folks don’t use the full value of it. I, personally, won’t ever (that I can forsee) use WooCommerce, any of those extra themes, any of it. Yet it feels like my plan is increasing to benefit stuff I won’t use. Given I’ve already been with Woo a /long/ time, wouldn’t it make sense to reward folks that have been with you guys for a while by letting them keep their existing pricing? I mean, technically, our monthly payments over the years have funded work like this, and from our perspective the additional value has built up over time thanks to our monthly fees.

    New subscribers /are/ getting immediately more value than we did; and, sure, I can see the logic in increasing those subscription plans. But, we’ve been paying with the express purpose of making more value for years, I don’t think it’s fair to implement those pricing changes to long-term paying members.

    Just my 0.02.

    /Robin

  16. Alejandro
    28 September 2011 at 5:10 pm #

    Great! Congratulations for your response. Is really impressive how you modify your strategis to the circumstances. This response, for me at least, increases the valu of woo as company, because you listen to your clientes and you act accordingly to their needs, not like the most of the companies does.

    It feels nice be heard.

    I also think it’s pretty fair to keep the add ons separately and to increase de club membership next January.

    Cheers!

  17. Dunks
    28 September 2011 at 5:12 pm #

    Fair, well explained and great news. Happy all round.

  18. Max
    28 September 2011 at 5:17 pm #

    Adii, congrats to you and your team again

    I’ve been a WooThemes customer since 2008 and a club member for more than 2 years – the past +12 months I’ve kept the membership going expecting WooCommerce to drop at any moment.

    Now I find out that WooCommerce is free (no problem with that), but I have to pay to get full functionality (extensions).

    I follow you guys on twitter, get your emails and read your blog; nowhere have we been warned about a new pricing structure for WooCommerce – on the contrary – as a member, we received the special themes (like Listings, Estate etc) as part of the Club Membership.

    WooCommerce has been a lot of work I am sure, and will be a huge hit for you guys (well deserved). I also understand that your business costs are growing… but here’s what I would suggest you could have done:

    1- Keep all existing members with the implied full-benefits of being a WooThemes member (Themes, Extensions etc)
    2- Don’t increase our subscriptions
    3- Increase the Club Membership subscriptions fees (and possibly change the terms) for customers that join today forward (or X date forward)

    I think what I suggested above would have rewarded those of us that have supported WooThemes for quite some time and would still increase you revenues as new customers come in. New customers are one of the main reasons why your costs are increasing.

    You guys continue to offer fantastic value – I just think that being a club member is not what it used to be.

    • Mark Forrester
      28 September 2011 at 5:49 pm #

      We appreciate your feedback and loyalty since 2008. We really value you guys! Hopefully as you’ll see by what we release each and every month.

      Unfortunately only increasing the club subscription fees for new customers does not solve the problem of increased support for current customers given the 107+ themes and plugin/extensions support we now need to provide.

      We need to cover these costs, and increase our prices per inflation, as you would expect with any other product that’s been around since 2008.

    • Enrico
      28 September 2011 at 5:49 pm #

      I’d agree on not increasing prices of current vlub subscribers. :P

  19. Sarah
    28 September 2011 at 5:45 pm #

    BTW – I’ve just installed it and I’m so excited I could burst! I’ve got nothing to sell though, so I’m just going to have to find something quick!

    Also, can’t see the links to download the others & the child themes. Where are they?

  20. Enrico
    28 September 2011 at 5:51 pm #

    Thanks for the info!

    I have 2 questions:
    1) When the 30% off coupon for WooCommerce extensions will be available?
    2) Can WooCommerce extensions be used on unlimited domains?

    • Ryan Ray
      28 September 2011 at 10:07 pm #

      Enrico,

      I don’t have the information on the discount coupon, but you can use these extensions freely once purchased. There isn’t a limit, as I’m aware of, on the number of domains. :)

      • Enrico
        28 September 2011 at 10:19 pm #

        Thanks for the reply, Ryan. Much appreciated.
        I’ll wait for the coupon then. I need some of those extensions :P

  21. Peter Ricci
    28 September 2011 at 6:00 pm #

    Congratulations Adii and team: I think this is a great course for Woo and I am happy to pay the extra fees. Some further clarity as mentioned above would be helpful

    1) When the 30% off coupon for WooCommerce extensions will be available?
    2) Can WooCommerce extensions be used on unlimited domains?

    Again well done guys, you have won me right back :)

    • Adii Rockstar
      28 September 2011 at 11:28 pm #

      We’ll make the coupon codes available tomorrow. :)

      And yes, extensions aren’t limited for x amount of sites (same as with our themes).

      • Freddie
        29 September 2011 at 1:49 pm #

        “And yes, extensions aren’t limited for x amount of sites (same as with our themes).”

        That’s what makes Woo, Woo!

  22. Josse
    28 September 2011 at 6:07 pm #

    Thanks for a fast response to our concerns. It’s rewarding to see that you do appreciate your loyal fans. Can”t wait yo start using the fabulous Woo Commerce! :-)

    • Ryan Ray
      28 September 2011 at 10:08 pm #

      We greatly appreciate our loyal users and club members, definitely think it shows here. :D

    • Soulhuntre
      29 September 2011 at 9:18 pm #

      I agree – I think this is a totally fair solution and very respectful of your clients.

  23. Matt Stigall
    28 September 2011 at 6:15 pm #

    As a club subscriber and one who voiced my opinion on the Woocomerce release blogpost, I must say well done.

    This pricing structure makes the most sense for all parties involved and is a lot simpler, while still providing benefits for the company.

    Great job, guys, and I’m sure you have learned a few lessons in this process. Just remember that what made you guys so successful is that your customers didn’t like you…they loved you…and if you can keep that going, you will keep growing and growing and growing.

    • Ryan Ray
      28 September 2011 at 10:03 pm #

      Great news to hear Matt, we can only listen and adopt if our users are vocal when need be, so thanks for that!

      Lessons learned all around, can assure you of that. We’ll make sure to keep the love growing! ;)

  24. WP Warrior
    28 September 2011 at 6:33 pm #

    Good job guys, I think this is fair and makes a lot more sense. Glad to see that you listen to your customers.

  25. Lee
    28 September 2011 at 6:45 pm #

    Seems like a good compromise to me. Glad you could manage to come to an agreeable offer all round.

  26. Bail Gator
    28 September 2011 at 6:53 pm #

    I just want to say, though i am not a club member yet (though I have purchased 5 or 6 of your themes). I think the true value for a new member that heavily outweighs the price of it all is the amount of quality themes that your team has put out. I think that the majority of your members don’t necessarily need more support, and the majority probably don’t rush out to grab the latest theme, as they are content in using it if and when they need it (maybe I’m wrong).

    My point is that I agree your team deserves to increase your revenues (you are definitely a TOP QUALITY THEME DEVELOPER GROUP!!), however, I believe, that maybe your monthly membership shouldn’t be the focus of your increase. In my opinion, I believe that the initial price is where the increase should probably be. This will obviously cost me more in a few months when I join, but I think it’s fair.

    I’m not saying that I’m disappointed, or that I am 100% correct, as I’m not in your shoes and I’m still completely happy with Woo and the WooNinjas! I just believe that you are sort of penalizing the existing members that have been with you for such a long time and helped make your business grow.

    Listen….Your themes are fuckin’ awesome. Nobody can contest that at all!!! If you look at templatic, they charge $299 for a developer’s membership and now they charge quarterly fees…and their themes suck! They have one decent theme that I use…that’s it. I wish I would’ve found you before them! But my point is this, charge the new members more…not your current clients. And if I’m wrong on my above presumptions about support needs and “rushing to grab the new theme”, then go ahead and increase the monthly membership, as it would obviously be justified in such a case.

    All in all, you provide quality themes, and I’m not discrediting you by any means…just offering an alternative opinion. Thanks for all the work your team does.

    • Magnus
      28 September 2011 at 7:45 pm #

      Thanks for your feedback! :)

      The price changes above are meant as a notice to current club subscribers, but we may still raise the start-up fee also in 2012, but that has yet to be discussed and decided on. Also a price increase was in the cards regardless of the WC discussions from yesterday, as the support demands (plus inflation) have increased as we added more themes to our catalog.

  27. David
    28 September 2011 at 8:54 pm #

    Sounds fair to me, too. Thank you!

  28. Phill
    28 September 2011 at 9:01 pm #

    Great work Woo Team. I think this is a very fair and win win response for everyone.
    Looking forward to the 30% off coupon.

  29. Hammerhead
    28 September 2011 at 9:03 pm #

    Very fair! Thanks Woo!

  30. pedro67
    28 September 2011 at 9:52 pm #

    agree with the fair price model. Woo had always a great value!
    Since you guys are now designing more flexible themes this is even better.

    The only question is:
    How high are the prices for those monthly fees for add ons?
    As I saw by my clients (I made some webshops), they are not willing to pay monthly 50,- for an add-on like Paypal Pro.

    Could you name those fees from your actual idea?
    I´ve got a developer package and stay to be a big fan of WOO since the first days.

    • Magnus
      29 September 2011 at 8:08 am #

      The price for extensions subscription has yet to be discussed/decided.

  31. Steven Dale
    28 September 2011 at 9:54 pm #

    Hi

    I tried the free WooCommerce theme and the plugin. I was impressed but ran into problems with images. I am no WP novice (am used to tweaking the code and css if needed) and i struggled to sort it (failed). I also run my own dedicated server, develop e-commerce sites for clients on WP and have generally delved deep in computers and software over the years so I was disappointed that I couldn’t solve the issue. Not sure if anyone had similar issues as you can’t access the forum unless you have bought a theme.

    Here are my thoughts, for what its worth:
    1. Documentation is an issue and I echo some comments on this issue. Do you employ anyone to actually write good documentation? Its quite a different skillset that most other aspects of support. if not, perhaps you should.

    2. On support issues – why not phase out support for some of the really old themes and focus on the newer ones based on more modern frameworks?

    3. As for long-standing club members why not offer some kind of benefit – such as a discount (like ‘no claims discount’ on car insurance, or maybe a dedicated support forum with more rapid and personalised support?

    4. I recognise that some club members may not be interested in ecommerce themes. Why not let existing club members opt-out of these (inc. support for the free woocommerce plugin) and continue to pay their existing membership subscription?

    Finally, from a personal perspective, I am interested in a theme that would allow me to incorporate an XML feed (I am a reseller of IT products and part of Europe’s biggest distributor network) and this is how things are moving. As yet, I can’t see how this would happen with the current WooCommerce platform (correct me if I am wrong). Perhaps this function could be an extension?

    So, that’s my input. just to say your themes are great and I am still very much interested in the WooCommerce platform.

    Steven

    • Ryan Ray
      28 September 2011 at 10:06 pm #

      Steven,

      We’re definitely ready to improve our documentation, I’ve been given some reigns on this and am very open to hearing where you run into confusion. Shoot us an email if need be so we can continue a conversation on that if you’d like. – info[at]woothemes.com

      • Steven Dale
        28 September 2011 at 10:09 pm #

        Thanks Ray

        I’ll probably try again by setting up a subdomain to test things out again and this time will document where I get into problems.

        Steven

    • Bail Gator
      28 September 2011 at 10:14 pm #

      I’ve got to say that I partially agree with your “no claims” analogy, however, I think they should still keep support open for the older themes, or possibly even give “rewards” to certain members that express interest in moderating the older themes, where they have significant experience in the issues involving the older themes that probably don’t get a high amount of support questions from newer buyers/members. Just a thought.

      P.S. Thanks for working with woo on helping Ryan put together some good documentation for the woocommerce, I’m probably going to be needing it in about a month. :)

  32. S
    28 September 2011 at 10:15 pm #

    Thank you so much for adding Woocommerce child themes to the developer subscription. This was my only complaint yesterday. This news made my day.

  33. firebubble
    28 September 2011 at 11:21 pm #

    I think this is a nice resolve to the situation and should keep the majority happy. Would agree that the documentation needs a fair amount of work but am sure this will be in place before the price increase.

    • Adii Rockstar
      28 September 2011 at 11:26 pm #

      Documentation will be improved on continuously in the next couple of weeks; we really want to deliver some amazing docs. :)

  34. Andrew
    29 September 2011 at 2:28 am #

    I’m sitting back watching the release of WooCommerce, and I personally don’t understand the frustration by so many members. I saw the pricing model as fair, the only problem I saw was that I thought the Canvas version of WooCommerce child theme was not made free, as I see that would have been a great opportunity to convert those people into purchasing Canvas as well (provided they didn’t have a subscription).

    @Adii, I know that this is your business, however I have noticed that the community seems to drive the pricing model for the WooThemes business in a downward direction because they feel they have a privilege of entitlement. I see that you are bowing to people because they didn’t get what they expected. I don’t see why WooCommerce themes should be included with Theme subscriptions, I have no idea how many people who have Theme Club subscriptions will actually use WooCommerce, I know that if I had one, I probably wouldn’t use it.

    WooCommerce themes are essentially themes for a plugin, so why should they be included in the support pricing for general WP themes?

    I know that my thoughts are just one small drop in the ocean of WooThemes users.

    • Peter Ricci
      29 September 2011 at 3:40 am #

      Businesses such as Woo are driven by loyal support, business decisions count, either way. The Woo Model works because of its fervently loyal customers.

      Staying on top on the Internet is 100% about how your customers/users view and support you, you only have to go back a few years in many key sectors of the Internet to know there are Ghost town companies everywhere.

      Every business that isn’t a monopoly is always beholden to their customers. If Woo stays loyal to their subscribers then in a few years time they will have 100,000 monthly subscribers, you dont need to be Einstein to understand the mathematics of this, add value, add value, add value, every now and then increase fees – just take $5 per month for 100k customers and you have $6 million a year in extra revenues.

      This model is all about scale and you cannot achieve scale without great systems, support and loyal customers.

  35. allmyhoney
    29 September 2011 at 10:01 am #

    Sounds good to me – just keep that support timely and efficient – I for one dont mind the price jump in January for once that support is jumping up to me us :)

  36. Abaloo
    29 September 2011 at 6:13 pm #

    Sounds like a great deal to me. Thanks Woopeople!

  37. Reji Thomas
    29 September 2011 at 7:33 pm #

    Adii,

    Well done sir! Thanks for reconsidering the club subscription and I believe the changes are worth and valuable to the club members. I’m sure there’s a plan in place for the community to contribute code back per your SVN access decision; however is there something we can email across if we have solved some issues?

    Played around with WooCommerce child themes and plugins. Excellent work :)

  38. Mansoor Siddique
    29 September 2011 at 10:51 pm #

    The fact that you are charging more is not a problem, however you are still sticking to the 2 themes a month release schedule, with you diverse range people like myself who want great word press themes every month are going to be disappointed more often.

    I have no need I think for woo commerce, though I can see why you guys would want to do that HOWEVER why not keep an option where anyone wanting to have woo commerce should pay extra $5 more.

    the decision to go down woo commerce was driven by your buisness needs and it seems unfair to levy a price increase across board. If you are going to do that then add more value for money and release more them more often.

    I would say 2 wordpress themes like delegate, simplicity etc.. and then release whatever addition you want on top of that..

    • Magnus
      30 September 2011 at 8:09 am #

      Hi Mansoor,

      The price increase is not just driven by WC which is why it wouldn’t make sense for us to have an addon just for WC child themes. There are more factors that play in like increased team, enterprise themes, support, inflation etc.

      We can’t make every theme match everybody’s needs unfortunately ;)

  39. marcy
    30 September 2011 at 12:21 am #

    Is there anyway to get my questions about woocommerce answered before I buy? I don’t to buy something that isn’t going to do what I want it to do.

    • Ryan Ray
      30 September 2011 at 6:43 pm #

      I’ve been chatting with a Marcy via email, hopefully this is the same one. ;)

      If not email us and we can chat. WooCommerce itself is free, but feel free to send us any questions. – info[at]woothemes.com

  40. Gerry Humphrey
    30 September 2011 at 12:56 am #

    I would hope you would reconsider the increase of past members subscription fees I was told that while a rate increase was going to happen awhile ago, my rate would be ‘grandfathered’ in so there would not be an increase.

    You got great designers, great support, great themes, great plugins and extensions.. what is lacking the most is the handling of customers beyond support. Get some professional help with Business, PR and Legal aspects to reduce and eliminate rubbing the customers the wrong way. It just tarnishes everything else about WooThemes that is beyond awesome.

    • Matalin Hatchard
      1 October 2011 at 8:24 am #

      I would like to second the “grandfather” concept. First of all I love woothemes and have been very happy – seriously hanging out for woocommerce and glad it’s launched.

      I appreciate a growing business but increasing monthly subs for existing users just because you continue to do what the subscription promises (release regular themes) doesn’t seem right. I have been an early adopter for many wonderful services and products and the majority have realised that to remain profitable they had to increase prices – this part is understandable (a business has to survive) – however EVERY single one has grandfathered existing users – the exception was chargify who very quickly realised it was a massive mistake and instated grandfathering. some of the services I use have more than trebled in price since I signed up, but only for new users.

      Again, I think woothemes is awesome, but to bump the prices for people who were prepared to pay when there were less themes feels a little hard to hear.

      • Magnus
        1 October 2011 at 5:59 pm #

        Valid point Matalin, and it is food for thought. I still believe that we’ve added more value to the club by incorporating WC and all the child themes we will be adding, and the small price increase was in the cards anyways (inflation++), so I still think it’s a pretty good deal for subscribers. Most likely there will be more than 2 themes a month released in the coming months to, as the WC themes + child themes will start to roll out along with our normal releases.

        • Matalin Hatchard
          2 October 2011 at 7:10 am #

          Hi Magnus, Thanks for responding, and I hope you guys will consider it – I was careful to include in my post that I think you guys are awesome so no one else got the wrong impression, I just happen to think grandfathering is the way to go. Actually the way to justify a price hike (inflation is a different issue to adding more support etc) in my mind is to keep an expansion path of real innovation, setting you aside from the rest. It can’t just be adding “services” based themes with a slightly different look, it has to be stuff like woo commerce (awesome), and seeking out groundbreaking converting designers and web thought leaders and cranking out that level of theme for the members – I’m referring of course to News Redux – that was probably the single most exciting post you put out – that you had bought the rights to it and were building a WP version. It’s that level of “different” and world apart that makes $5.00/month increase less significant. There are many genres of themes and business uses that this could be applied to. it was something that had a mission statement and really showed that it was design and function.. hanging out for it. My 2 cents. Thanks for the hard work and more people on the support team has got to be good for the business.. ;-)

  41. Steven Dale
    30 September 2011 at 2:04 am #

    Hi

    I am giving it another try but still have issues with images. Why is always images that screw up WP themes?

    Whatever settings I choose the product images don’t show up. Not only that but now the custom logo has disappeared too! I upgraded to the latest version, its installed in a subdirectory and even though I have CHMOD the cache folder etc no joy whatsoever. As yet the support docs (from within admin panel) cover Boutique and not Wootique. As I haven’t yet bought I can’t access the forum (hence post here) but so far I see no point if the thing doesn’t work and its not easy to sort the bugs out. As said in my earlier post I am no novice – what hope for clients!

    Sorry guys, if you ask me you released it too early into the wild and I for one am not convinced it ready for the big wide world of e-commerce. its more important than ever to get it right form day one when we are talking about folk’s businesses here.

    • Jay
      30 September 2011 at 2:16 am #

      Images do work. You just specify the main product image as the featured post image. This is no different to any other wp theme. Nobody else seems to be having issues with this, so I don’t think it’s fair to label WooCommerce as “not ready”. If you’re having this issue with a bunch of wp themes / plugins it’s clearly an issue with your wp instance or host.

      • Steven Dale
        30 September 2011 at 2:54 am #

        Hi

        I feel I must apologise here:

        1. Featured image didn’t work previously for me and logo and other images kept disappearing. As I had none of these issues with other WP installs I naturally assumed that the theme was the issue.

        2. However, on delving deeper I reinstalled the GD library on the server and that made them work so it must have been a server issue.

        So, apologies. Now can get on with testing the theme out with actual products and sandbox on PayPal. I will let folks know how that goes.

        As a final thought, perhaps when documentation is updated the GD Library issue may be included as something to check if you have image problems.

        Kind regards
        Steven

        PS Maybe there could be some trial account for testing the new ecommerce framework as I prefer to test things before committing myself and clients? Just a thought.

        • Ryan Ray
          30 September 2011 at 6:44 pm #

          Steven,

          Glad you figured out the issue. You can test our themes on our Theme Playground. This includes WooCommerce and it’s themes. :)http://test.woothemes.com/

  42. Dan
    30 September 2011 at 4:29 am #

    As someone who was very vocal on release day about the issues with charging club members for the new child themes, misleading info on the website, etc., I would like to say that WooThemes has redeemed itself with the decisions they made after release day. I will continue to sing your praises and “thank you” for listening to your customers, and adapting to those concerns, while keeping your business afloat and profitable. Thanks again. Dan

    • Ryan Ray
      30 September 2011 at 6:45 pm #

      Dan, very glad we could reach a spot where everyone is happy. Thanks for being vocal and keeping us headed in the right direction. ;)

  43. Rachel
    30 September 2011 at 9:52 am #

    Have Woo thought of doing a WooCommerce-only Club subscription? I don’t really have a massive need for the normal WooThemes but I’m much more interested in WooCommerce only, including themes and extensions. Just an idea anyway :)

    • Magnus
      30 September 2011 at 2:28 pm #

      Hi Rachel,

      Yes we have thought of that, but felt that one subscription causes less confusion, and will be cheaper for the user compared to having two subs, as we would need to have a start-up price for the WC sub.

      • Rachel
        30 September 2011 at 3:24 pm #

        Hi Magnus,

        That’s true – but you wouldn’t have to have one or the other. Could always still have the add-on for normal club users and one for WooCommerce Club users. Just a thought anyhow.

        Thanks :)

  44. Rebecca
    30 September 2011 at 11:05 am #

    Whats the deal with people who originally signed up with a paypal/2co subscription but then recently switched to credit card? I’ve received an email from 2co saying they are trying to bill my subscription even though I’m on credit card payments now. Thus I will be billed twice. Did you not automatically cancel paypal subscriptions? A few threads on this in the general support forum so I’m not the only one. I can’t even find the subscription in Paypal to cancel it myself (and really, we shouldnt have to cancel it ourself to avoid being billed twice).

    • Magnus
      30 September 2011 at 2:27 pm #

      Hi,

      Please contact us directly and we’ll sort this out ASAP! Thanks! :)

  45. Steven Dale
    1 October 2011 at 12:56 am #

    Looking at extensions and playing around with the free theme and the plugin I feel that shipping needs to make sue fo the various shipping API so that you can get real-time quotes for shipping using the chosen carrier (so inUK it would be Royal Mail and possibly DHL, DPD, FedEx etc). Are you thinking of offering this as its what comes with the likes of BigCommerce (a ecommerce hosting solution I know but one that is popular nevertheless and offer this sort of thing)?

    If you were to offer this as a extension it would certainly be attractive.

    Steve

    • Jay
      2 October 2011 at 10:47 pm #

      We’re not looking to simply provide what the competitors are offering. We’ll be catering to the needs of the community.

      Of course integration with specific couriers is something that interests us so feel free to suggest this on our ideas board (preferably a separate idea for each carrier).

      Thanks.

  46. Fraser
    1 October 2011 at 10:35 pm #

    Has the 30% discount coupon available to all active club subscribers been made available yet or am I looking in the wrong place for it?

    • Fraser
      3 October 2011 at 11:10 pm #

      Can anyone please tell me where to find the 30% coupon codes?

      • Ryan Ray
        4 October 2011 at 3:18 am #

        Shoot us an email. – info[at]woothemes.com

  47. Jan
    2 October 2011 at 1:39 pm #

    That’s perfect. Will try the same. Am not a subscriber, but it is worth considering. Thank you for this report.

  48. Gnanes
    4 October 2011 at 5:00 am #

    Thank you for updating us ahead of time. Is there any plans for Arcade themes?

  49. Rahul Sharma
    4 October 2011 at 7:39 pm #

    Phew… only increase of $5… relieved.. (I thought it would be more…)

    This sounds very fair… :)

  50. Saul
    6 October 2011 at 8:33 pm #

    First, I would like to say thank you for listening to the community about the child themes. The day WooCommerce came out I almost hit the post frustration button. Finally coming back and looking at this post really makes me happy. I am more than happy to pay for the extra $5 a month for more benefits.

    What bothered me the most was waiting for so long and getting soo excited about something such as WooCommerce and it felt like a let down because I was a subscriber.

    All in all, I am happy now and I look forward to growing with WooThemes. Just don’t surprise me again… ;)

  51. Damien
    11 November 2011 at 3:11 pm #

    My site is still under construction but for the life of me the image settings in catalogue go unrecognized. The product images and related product images keep showing up too big. I’ve set them to 150px and they show up at 355px. When I turn off Woocommerce css. it works fine and recognizes the settings. when I turn it on it blows up my images. can you help as this is very frustrating.

  52. Mike
    17 November 2011 at 9:54 pm #

    Hi Woo People! Any word on the increase in our monthly fee to include all extensions?? There a lot I want (salivate) but will wait until they are integrated into my developer’s license. Also, what was the conclusion again on the increase each month to receive any extension of our choice?

    • Magnus
      19 November 2011 at 11:17 am #

      Hi,

      Extensions will never be part of the current club subscription unfortunately, but we may introduce a separate subscription for it in the future, but no firm plans on when yet, or what price.

      • Jesse
        19 November 2011 at 7:55 pm #

        Magnus,

        I realize you have a lot going on but perhaps you should read this post again, specifically this part:

        “We plan to add a “Commerce Add-On Option” in the next couple of months, which would allow club subscribers to pay an additional fee every month and get access to all WooCommerce Extensions.”

        Please don’t make us all get riled up again over a forgotten promise. When you say you are going to do something it needs to happen, that’s all that we expect and I feel that us having those expectations is very fair.

  53. Kait
    19 November 2011 at 3:27 am #

    I’d also like to know when you’re going to initiate some kind of “WooCommerce Club” fee that your subscribers can add to their regular club or developers membership mentioned in this article. A lot of people are really excited for that and are chomping at the bit to give you more money in exchange : )

  54. Robin
    26 November 2011 at 2:33 am #

    I’m still irked that folks like me who have been club subscribers for a long time and /haven’t/ used your support (and, really only used a couple themes in the wild) are having our rates increased. We’re not “gaining” anything by it whatsoever. Increasing it for new members who are getting more up front makes sense, but, we’ve been “financing” and believing in you for a long time and we’re the ones being shafted. I still only pay $15/yr for Grooveshark, because I was an early subscriber. I pay less than half the monthly fee for Blinksale because I was “grandfathered” into their new plans. I pay $15 less per year for Skype’s calling plans because I got them when they first came out.

    Other companies /respect/ the customers they were built on enough to let the older users who believed, held down the fort, and built their community to let them keep the subscriptions they always had. Heck, even most of the jerks at mobile phone carriers do. We’re the /vetrans/ of your community, and, if you aren’t able to respect us, we’re going to loose respect for you.

    That is all,
    /Robin

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