Greater Things with WordPress

Proudly bootstrapped, and built on a foundation of work-life balance, we have ambitions to be the ultimate WordPress toolkit provider.

What started in 2008 as three WordPress enthusiasts from different countries sharing ideas over email is now an international team of designers, developers, support ninjas and marketing people, catering for a passionate and constantly growing community of hundreds of thousands of users.

From humble beginnings selling a handful of commercial WordPress Themes we now offer a range of themes and plugins to extend WordPress experiences, including WooCommerce. Proudly bootstrapped and built around a firm belief in work-life balance we have big ambitions to become the ultimate WordPress toolkit provider.

The Woothemes Team
  • 54 Employees
  • One Great Team
  • 19 Countries

Our Journey


WooCommerce now powers over 25% of all online stores numbering 600k+, our team has grown to nearly sixty and all is well at Woo.


We hosted our first conference dedicated to WooCommerce in SF with over 300 people gathering in SF in November.


We celebrated our fifth birthday, travelled to the Netherlands together and launched Sensei (our LMS for WordPress).


WooCommerce turns one, we got hacked (many learnings) and launched Subscriptions which is now a best-seller!


WooCommerce went live, we released our 100th theme and met up in London for beers and WordPress talk.


Canvas went live, Hiro was born and we travelled together to the Alps for the first ever WooTrip.

  • July

    Hiro, our brand mascot, is born of the stylus of Jon Hicks

  • March

    We set off for an Austrian Alps retreat, the very first #WooTrip!

  • February

    Our most popular theme, Canvas, goes live. Viva, Magnus

2008 & 2009

These were the earliest days of Woo. We were building our theme empire, gathering great people and dreaming about the future.

  • October

    @WooThemes is registered on Twitter and the conversation there begins

  • July goes live and everyone holds their breath for sale numero uno

  • July

    Mark, Adii and Magnus chat over email and decide to start a business together

  • January

    Our founders, Mark, Mag and Adii, decide to meet for the very first time IRL