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The 5 Things to Try When Your Brand Joins Instagram

May 21, 2015 in Blog. 4 Comments

If your brand isn’t yet marketing on Instagram, now is a good time to start. This photo sharing platform was the fastest growing social media network last year, according to the Pew Research Center. About half (49%) of its 300 million monthly active users log in daily, and 53% of adults ages 18-29 say they use the app.

There’s a lot of advice online about using Instagram as a marketing tool, but it can quickly get overwhelming for brands who are brand new to the platform. A huge list of 20 tips might not be very helpful if you’ve just signed up and are staring at a blank screen, unsure what photos to post or how to tie this growing social network into your existing marketing plans.

If your eCommerce company has just joined Instagram and is looking for guidance, we’re happy to help. Here are the five things you should try right off the bat, from posting your very first photo to linking your content to your website.

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WooThemes joins Automattic: The beginning of an exciting chapter

May 19, 2015 in Blog. 253 Comments

Today marks the beginning of the next exciting chapter in our journey as WooThemes. The short and sweet of it – we are joining the Automattic family! Read more about this from WooThemes co-founders, Mark and Magnus and from Matt Mullenweg of Automattic.

WooMattic

What does this mean for our customers? If you’re using WooThemes products (extensions, themes, or other) your licenses and experience will continue as before and there is no reason to worry. In the coming weeks and months you can expect business as usual from WooThemes, now with the added power of Automattic behind everything we do. For support, continue to reach out to us in the same way you always have done.

What does this mean for our team? The Woo ninjas are not going anywhere! They’ll continue working all around the world, with exciting opportunities for learning and growth through the cross-pollination of Automattic’s and our engineering, support and marketing teams.

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Big Data: Why it Matters and How to Get Started

May 18, 2015 in Blog. 1 Comment

In the past year, while remodeling my house, I’ve spent approximately 80 percent of my time and 140 percent of my patience dealing with a home improvement store. As one example of this journey, when I called to check the status on my windows order, I was told they weren’t sure where in the US it was.

During the two week process of locating the order, I had to call and re-explain the situation to nearly everyone in the windows department. I even tweeted their corporate office, who told me to email them, and they then provided incorrect information via email. The process convinced me that this business truly did not care about my experience with their brand.

But the truth is that it’s not really the company’s fault. Here’s how information and data would have had to flow for me to get the experience I wanted:

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How data would have had to flow in this situation.

Just to fulfill my purchase to my expectations, my order information had to travel from the local office systems to the manufacturer’s, the delivery company, and the corporate headquarters. Then feedback about the physical goods and my interactions with different levels of customer support had to flow back through all these systems.

As a digital marketer, I see why this is hard. But as a customer, I still expect the company to know my order and use that knowledge to provide timely service — and your customers likely feel the same way.

That’s where the joys and pains of Big Data comes in.

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4 Consumer Electronics Brands with Amazing Social Media Strategies

May 14, 2015 in Blog. 1 Comment

You likely already know that social media is important for marketing your consumer electronics brand. But what you may not have realized is just how much your presence on networks like Facebook, Twitter, and Pinterest matters to your customers.

According to data provided by the Consumer Electronics Association, approximately 24% of consumers looking to make an electronics purchase “always or almost always” refer to social media before they buy. For consumers in the “high engagement” category, who spend 13.5 hours or more per week on social, their reliance on these networks for purchasing decisions jumps to 65%!

With this in mind, it’s crucial for your brand to have a strategy that makes you look good, sets you apart from your competition, and makes your customers happy. This may sound easier said than done, but we’ve tracked down four companies with amazing social media strategies that will teach you to do all that (and more).

Keep reading to find four ways you can boost your social media marketing and motivate more customers to choose you over your competition.

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WooThemes Goes to LoopConf

May 13, 2015 in Blog, Team news. 7 Comments

Did you know that the entire WooCommerce development team attended LoopConf this past week? LoopConf is a WordPress development conference held in Las Vegas, Nevada, and we had the privilege of attending the very first one.

We had an amazing time at Loop. There were great presentations, plenty of time for people to talk to us at our booth, and a fun afterparty. And of course, being in Las Vegas, the hotel was gorgeous.

hotel

Look at that view!

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How Personalized Product Recommendations Work

May 12, 2015 in Blog. 2 Comments

With personalized product recommendation engines like WooCommerce Recommendations, eCommerce stores can immediately deliver product suggestions powered by industry-leading recommendations technology. Rather than providing users with pre-defined related products, highly relevant products can automatically be recommended on any page of your choice, from products to the shopping cart.

We wanted to give you a closer look at how Graphflow’s machine learning technology tracks, stores, and analyzes data so that the WooCommerce Recommendations plugin can deliver both product and user recommendations to customers. We also wanted to more closely explore the advantages of these personalized recommendations over pre-defined related products. So today we’re going to do just that.

Let’s dive into personalized recommendation engines and explore how they learn from customers to deliver highly accurate product suggestions, and take a look at how one store has used our plugin to meet their specific needs.

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Social Media Takeaways from 5 Formidable Fashion Brands

May 11, 2015 in Blog. 4 Comments

Social media has given brands seemingly endless ways to connect with, inspire, and delight their fans. Whether they’re highlighting specific customers or sharing special deals and discounts, brands have been using social media platforms to create goodwill, loyalty, and — ultimately — more sales for several years now.

But with these endless possibilities come just as many difficulties, especially for fashion and clothing companies. With an industry that has long been focused on the retail experience, where the brand’s presentation and messaging can be carefully controlled, the uncontrollable nature of social media can present as much of a challenge as it can an opportunity.

If your fashion brand wants to use social media successfully, but aren’t certain how to connect the dots while still staying true to your ethos, we have some tips for you. Today we’re going to look at five different types of fashion companies, from independent retailers to classic manufacturers to high-end designers, all of which are using social media successfully. We’ll examine what they’re doing well on their networks, what makes them so successful, and what your company can learn from them.

Ready to learn? Let’s get started!

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How to Motivate Customers to Share Your Products

May 7, 2015 in Blog, How to sell online. 7 Comments

If you have social media buttons on your product pages, you probably added them because you wanted your products to be shared more frequently on networks like Twitter, Facebook, and Pinterest. You know that more shares = more publicity, and more publicity = more new customers making purchases.

However, increasing those valuable shares isn’t always as easy as sticking a few buttons on your store and calling it a day. Your customers need motivation to share your products, and it’s up to you to give it to them.

There are a few methods you can use to motivate a customer to spread the good word about your brand before, during, and after their purchase. Let’s take a look at some ways that you can boost shares of your products on social media and attract even more shoppers.

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Get Personal: How Your Store Can Benefit from Personalized Product Recommendations

May 6, 2015 in Blog, How to sell online. 6 Comments

Customers love that personal touch, whether it’s being addressed by name in an email, a shop owner remembering their birthday, or being able to customize a website to their needs. It can make them feel like they’re your single most important customer.

With personalized product recommendations, you can suggest highly relevant products to your customers at multiple touch points of the shopping process. Intuitive recommendations will make every customer feel like your shop was created just for them — and you’ll enjoy a natural boost in conversions and order values.

Let’s take a look at what we mean when we say “personalized” recommendations, explore how implementing these recommendations can help you improve your store, and review how to decide if a recommendation engine or plugin is the right choice for you.

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The Month in WordPress: April 2015

May 5, 2015 in Blog. Leave a comment

April has been a particularly busy month in the community — we’ve got a new WordPress release, a whole lot of security concerns and some interesting business developments.

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Customer Story: PagePink

April 30, 2015 in Blog, Customer stories. 5 Comments

PagePink is a beauty and wellness portal for women in Singapore. It offers local shoppers access to the top salons, spas, and wellness studios, and allows vouchers and appointments to be purchased online for future redemption.

The website lists beauty and wellness service providers in Singapore, and allows users to write reviews and provide useful information for others. Consumers can purchase beauty and wellness services online through a gift voucher, as well as book appointments. The website also provides editorial content related to beauty and wellness trends and tips.

pagepink

PagePink was created when its two founders realized that there was a need for better information related to beauty and wellness service providers in Singapore. After all, no one wants a bad haircut or a massage that causes an allergic reaction! This is what led to the original website, which provided reviews and information on local salons and beauty services.

However, PagePink wanted to make it easier for consumers to discover, buy, and gift these pampering services. They wanted to do this through the use of convenient virtual vouchers or online bookings. This led to the discovery and implementation of WooCommerce on their site.

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Is Your Store Mobile-Friendly? If Not, Here’s What to Do

April 29, 2015 in Blog. 6 Comments

The search algorithm update that Google began rolling out on April 21st has been dubbed “Mobilegeddon” due to its focus on delivering better results to visitors using the service on smartphones and other mobile devices.

Sites that are deemed mobile friendly will see favorable search engine rankings in comparison to those that are not. Given how abundant mobile traffic is these days, this is a hugely significant update that has a lot of store owners worried — thus the name.

Chances are that you won’t have seen an impact just yet: Google says it might take a little while for the update to take full effect, and SEOs aren’t seeing any dramatic changes either. However, action is recommended sooner rather than later, especially if:

  • Your website offers services or products that people are likely to search for on their phones, and/or
  • You have a significant volume of mobile traffic already.

Personally I’d argue that all services and products now fall into that first point, so everyone should be ensuring that this update isn’t going to have a negative impact on their business.

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Learn What’s Causing Customers to Leave Your Store with Google Analytics

April 28, 2015 in Blog. 15 Comments

As an eCommerce store owner, you’re likely focused on driving more traffic to your website from search engines, social media, and online advertising. But if your website isn’t converting enough of this traffic into sales, you may be feeling frustrated and concerned.

If a certain page or component on your website was causing these potential customers to leave, you would definitely want to address it. Well, through the use of data in Google Analytics, you can. Using this data, you can identify the pages that are the weakest points in your sales process, and then make plans to improve them.

Curious to know how you can turn more traffic into sales? Let’s dive into the data and find out what could be causing your customers to leave.

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How to Drive More Conversions with Your Store’s Copywriting

April 27, 2015 in Blog, How to sell online. Leave a comment

When you think about eCommerce copywriting, you might think about the drab product descriptions you sometimes see online, a few sentences of filler copy meant to hold keywords or take up space. We know your store has better sense than that, but you may still be struggling to figure out what role copywriting plays in your marketing (if it should play one at all).

The copywriting on your eCommerce storefront can, and certainly should, serve a larger purpose than filling in blank space or improving your SEO. Even the smallest pieces of copy in your store can convert visitors into paying customers — it’s just a matter of knowing what people want to read.

Here are three simple ways you can use your store’s copywriting to connect with more customers, boosting conversions in the process.

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Customer Story: Pro4mance

April 24, 2015 in Blog, Customer stories. 2 Comments

Pro4mance is an Australian sports nutrition company that specializes in manufacturing products specifically for athletic endurance. The company was founded to bring athletes research-backed, Australian-made products at the highest quality, and at competitive prices that could not be found in retail outlets.

The Pro4mance range of sports nutrition products includes several flavors and styles of powdered drinks and gels. The products are simple to use, and complement each other before, during, and after endurance sports.

pro4mance-1

According to CEO Andrew Jacobs, Pro4mance is about more than the products:

We aimed to change the endurance sports nutrition industry. We didn’t just want to make products and sell them — we wanted to build a community for athletes, who could interact and benefit from using a product range that was specifically developed for endurance sports.

The website was designed and built by the Australian agency Online Store Guys, who have become local experts in the utilization of WooCommerce. The site uses a highly customized design with our Storefront theme as its framework.

Read on to learn more about how Online Store Guys helped Pro4mance create a store suited to their specific needs.

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7 Lessons I Wish I Knew Before Building My First Online Business

April 23, 2015 in Blog. 11 Comments

Six years ago, I built my first online business. Like most entrepreneurs, I’ve learned what works and what doesn’t the hard way: through experience. Despite facing many hurdles, each project I’ve built has been more successful than the last.

Recently, I began to wonder what is it that I’ve learned that’s made this difference. In other words, if I could go back six years and give myself a few tips, what would I say?

Here are seven lessons I wish I knew six years ago, before building my first online business.

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