If your brand isn’t yet marketing on Instagram, now is a good time to start. This photo sharing platform was the fastest growing social media network last year, according to the Pew Research Center. About half (49%) of its 300 million monthly active users log in daily, and 53% of adults ages 18-29 say they use the app.
There’s a lot of advice online about using Instagram as a marketing tool, but it can quickly get overwhelming for brands who are brand new to the platform. A huge list of 20 tips might not be very helpful if you’ve just signed up and are staring at a blank screen, unsure what photos to post or how to tie this growing social network into your existing marketing plans.
If your eCommerce company has just joined Instagram and is looking for guidance, we’re happy to help. Here are the five things you should try right off the bat, from posting your very first photo to linking your content to your website.