Pop-up overlays have quickly become a common practice among eCommerce businesses. However, there are many people that view them in a negative light.
The “pop ups” that you see on websites today are actually called modal overlays. An overlay opens within the same window, does not interfere with user experience, and does not prevent visitors from entering or exiting sites. If used properly, overlays can delight customers and generate significant revenue for your store — but if not used properly, they can annoy your visitors.
Let’s take a look at some effective ways that you can use overlays to motivate more customers to make purchases and further grow your business.