There are hundreds of guides out there on the topic of search engine optimization. From beginner’s guides that aim to get you started from scratch to more advanced guides that talk about complicated-sounding topics like .htaccess files and server log analysis, they all promise to educate you on SEO so you can rank better and sell more.
The problem is, as a store owner, you only have so many hours in your day. You’ve got enough to worry about without throwing SEO into the mix. Guides that recommend investing an hour or two per day into copywriting, on-page optimization, link building, or content creation seem practical enough… but only if you can grow another head and an extra set of arms.
Rather than invest all your time and effort into additional forms of optimization — some of which may not even be practical for your niche or current growth stage — it’s best to shift your mindset to simply being search engine friendly at all times. By establishing basic SEO groundwork right up front, and creating best practices for your store that you follow for all changes and additions, you can drastically cut down on the amount of time you need to spend on future optimization.
This isn’t to say that additional SEO isn’t or won’t become necessary for your store. But by following this guide, you can be confident that your store is always optimized for search because it meets Google’s very basic best practices.