When starting, or expanding a business into the online space, two factors seem to drive decision making; time and budget. These factors can sometimes also lead to decisions being made that fall into the “quick and cheap” category- friendly to both budget and timeline. With so many aspects of the website needing to be considered, tight budgets and short timelines, “free” is often seen as the word of choice.
Often times, “free” doesn’t translate to quality. When choosing a design, in particular, “free” can begin to impact the way your business is perceived by your customer, if the quality of the design and theme code is inferior.