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How Great Product Photos Boost Your Conversion Rate

April 21, 2015 in Blog. Leave a comment

How Good Product Photography Affects Conversions_300Although we often hear that eCommerce stores are putting brick-and-mortar shops out of business, the main reason that many people still go to physical stores is that they have a chance to touch the products and see what everything looks like.

It’s harder to do this online. Imagine ordering a pair of shoes online and receiving the pair one week later, only to find that the color isn’t the same as it was in the photos and that the material looks different than what was shown on the website. If the customer walks into a regular store, they can completely avoid this problem.

It’s not possible to duplicate the hands-on sales process that you find at a brick-and-mortar shop, but with amazing product photography, you can improve your conversion rate and make people happy in the process.

Let’s take a look at how adding great photography to your eCommerce website can affect your conversions and strengthen your relationships with your customers.

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How to Start an Official WooCommerce Meetup

April 20, 2015 in Blog. 1 Comment

Are you an avid WooCommerce enthusiast looking to grow your local community? We like you already, and are here to help you spread the word of Woo around the globe by hosting a WooCommerce Meetup in your town. Keen? Keep reading.

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We’ll work with you to put your group and area on the map, and assist in establishing a flourishing community committed to knowledge sharing and collaboration. You’ll make great connections and boost your business in the process. You’ll also meet like-minded developers, store owners and eCommerce specialists. It’s a win-win!

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Free Products Update: April 2015

April 16, 2015 in Blog, Product news. 13 Comments

We have a number of free products available on WooThemes.com and WordPress.org, and every so often we re-evaluate them to make sure they are;

  1. In line with our company strategy, and
  2. In line with our customer expectations.

We recently reevaluated our (non-WooCommerce) free products, and have grouped these products as such:

  1. Active Products,
  2. Maintained Products, and
  3. Retired Products.

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How to Successfully Sell with Social Proof

April 14, 2015 in How to sell online. 1 Comment

Social proof means that potential readers, customers, or followers will make a decision based on a larger group’s previous decisionsFast Company states that you can narrow down the topic to five different types of social proof:

  1. Wisdom from your friends
  2. Wisdom from large crowds
  3. User social proof
  4. Social proof from famous people
  5. Social proof from a credible expert

Through the careful use of these different types of social proof, you can reach more potential customers, sell more products online and improve your retention rates.

Let’s take a look at some ways you can use social proof to sell more, along with a few tips for finding the right type of social proof to use for your company.

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Q&A with Jon Hicks, Iconographer for Mozilla, MailChimp & Woo

April 13, 2015 in Blog. 1 Comment

Whether you’ve heard of him or not, your eyes have admired the work of Jon Hicks. He’s the iconographer behind the logos and mascots for Mozilla, MailChimp, Skype and Spotify (to name a few) and we’re proud that our ninja mascot, Hiro, flows from the same stylus.

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Feeling Lucky? WooCommerce Hits 7 Million Downloads

April 10, 2015 in Blog, Product news. 7 Comments

The number seven is widely considered to be both lucky and significant. You win big in casinos if you see 7s on a slot machine, or get three of them while playing blackjack. There’s Japanese mythology that refers to seven lucky gods, and in Christian tradition it’s the perfect number.

Perhaps this explains why we’re feeling so lucky at the moment: WooCommerce has surpassed the 7 million download mark!

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5 Ways to Gain Free Press Coverage for Your Online Store

April 9, 2015 in Blog, How to sell online. 2 Comments

Finding Free Press Coverage for Your Online Store

A little bit of press coverage can boost your sales within a few hours, but keep in mind that you can’t build a business based on press coverage alone. If you ever watch Shark Tank, you’ll sometimes see how Mark Cuban tears apart entrepreneurs who spend thousands of dollars on publicity and press coverage.

Why is this the case? It’s because a business that plans on striking it rich with press coverage is one that doesn’t have a clear plan on how to gain customers. Or perhaps the product isn’t that scalable. The list of potential problems continues.

Regardless, press coverage is still a nice thing for a business, but you can’t focus your entire marketing strategy around it. That’s why finding free, or low-priced, press coverage is the ideal route.

With that said, let’s have a look at how you can find free press coverage for your online store.

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WordCamp Mumbai, an Indian Wedding, and a Delivery Surprise

April 8, 2015 in Blog, Team news. 10 Comments

I was lying on my bed, staring into Slack. It was one of those stinking hot Bangkok nights, where all the air conditioning, fans and ice packs in the world couldn’t save me. Slack was there though. My mind was occupied not by the heat, but by a conversation I was having with a fellow Woo ninja, Joel.

For those of you who don’t know, Joel is our head of business development here at WooThemes, which is a fancy way to say “the guy who makes all the big stuff happen.” Joel has been living in Istanbul, Turkey for several months, making my time in Thailand seem a lot less cool. Joel was telling me about his travel plans for the year, and mentioned a possible trip to India for WordCamp Mumbai.

India! Joel! I live in Thailand! That’s like, a few hours from India! Why did you not tell me earlier?!

There weren’t that many exclamation marks, but I was pretty surprised and curious. After doing a bit of research into the WordCamp (10 seconds on the homepage), I applied to speak and told Joel. We were going to India!

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Top 10 Extensions for Marketing Your WooCommerce Store

April 7, 2015 in Blog. 28 Comments

The truth remains that no matter how amazing your store and products, people are not just going to show up and throw money at you. Even Coca-Cola knows there’s no good time to take the foot off the gas and let up on marketing, establishing your brand, driving sales and working on UX to drive sales and secure customer loyalty.

It’s an attention-jungle out there, and once your WooCommerce store is running – it’s in good company, with over 7 million downloads – you’ll do well to commit money and time towards marketing. This can take the form of serving up great content on social media, Facebook advertising, remarketed ads on the Google network or marketing by adding extensions to your store itself.

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The Month in WordPress: March 2015

April 1, 2015 in Blog. Leave a comment

March has been a particularly busy month in the WordPress world – from new beta releases to security controversies it’s been an interesting few weeks, so let’s jump in…

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Storefront 1.4 – now more accessible!

March 31, 2015 in Product news. 5 Comments

The ‘accessibility-ready‘ tag on the theme directory at wordpress.org is still quite young, but it’s still a shame to see that in a catalog of thousands of themes, only a handful are considered accessibility ready.

It’s probably not the first feature developers consider adding to their theme – we’re guilty of it ourselves. But when you think about it, it’s probably one of the most important features of all. Consider the purpose of your web site. If your design doesn’t meet certain accessibility standards then it’s never going to fulfil it’s purpose at maximum efficiency. Perhaps worst of all, if your web site is your business (IE an online shop), then you’re potentially losing business. Nobody wants to lose business, right?

Enter Storefront 1.4

We’re proud to announce that Storefront 1.4 meets the criteria required to be assigned the accessibility-ready tag on wordpress.org. If you’re using Storefront, hit that update button (remember to test first) then pat yourself on the back, you just made your site that bit more accessible.

So what did we actually do? Truth be told, Storefront itself was already doing a good job on the accessibility front, there are several significant improvements though.

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Responding To #Mobilegeddon: Google Rankings Boost for Mobile eCommerce Sites

March 30, 2015 in Blog. 5 Comments

Over 50% of all Google searches come from mobile devices, and Google has taken this into consideration — they’ve tried to improve the search environment for those browsing on tablets and smartphones.

In fact, Google’s Zineb Ait Bahajji announced that this mobile change on 21 April 2015 will exert a stronger effect on search engine results than the past Panda and Penguin updates did.

All this means that your eCommerce store needs change — immediate change. Why? If you can’t reach people through their mobile devices, you’re leaving out a huge portion of your customers and potentially losing them forever. Any online stores that don’t address the new mobile update will see its search engine rankings fall, with sales likely faltering as a result.

In this post, I’ll run through what you need to do to take advantage of the Google rankings boost for mobile e-commerce sites.

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3 Lessons Learnt at CMS Africa 2015: Giving, Gender & Geography

March 20, 2015 in Blog. 3 Comments

Last weekend I went up to Nairobi, Kenya for the first time in my life to attend the CMS Africa Summit. CMS Africa tries to bring code and a drive for tech oriented startups in the African continent and organises a conference once a year, with a focus on encouraging developers and startups to look to Open Source Software as a primary way of diving in.

Apart from some great talks, the conference – as are most – was primarily a great place to connect with leading tech companies and individuals from all over Africa. And of course have some good discussion on what is the best CMS out there (we of course all know WordPress beats Joomla! and Drupal).

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Customer Story: Paid Newsletter Subscriptions With WooCommerce

March 11, 2015 in Blog. 8 Comments

If making money setting up a paywall sounds like a useful skill, keep reading. This case study examines how aktieraadet.dk sells premium content thanks to WooCommerce, Groups and Mailpoet. Did we mention it’s almost free to set up?

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Customer Story: Arc’teryx Alpine Academy

March 10, 2015 in Blog, Customer stories. Leave a comment

DigitalMind are a Swiss development agency that believe in building websites simple enough for their clients – ranging from small online shops to large corporations – to manage themselves. Last year, they used WooCommerce to whip up an online store for the Arc’teryx Academy‘s annual alpine camp in just one week, and here’s how they did it.

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How the Twitter Buy Button Could Revolutionize Your Online Store

March 7, 2015 in Blog. 5 Comments

Last year, Twitter announced that they would be releasing a feature that allows businesses to post tweets about products and services that include a “Buy Now” button. The button would include an image, description, and link to your payment processor. Snazzy.

The program has already started, but only a few companies have had the privilege to try the system out. It sounds like the program is going well with the initial testers, but I still think that more small businesses and online shops need to get their hands on it to really see how powerful it is.

That, of course, is the problem: you can’t access the Twitter Buy button for your online store right now, but I wanted to outline some of the ways this new button could help revolutionize your online business — so that you’re ready to get in the game as soon as it’s open to the wider public. The key is obviously to make more sales, and I truly believe that the Twitter Buy button is a way for smaller to mid-size businesses to compete with the big dogs. Let’s take a look at how the Twitter Buy button could revolutionize your online store.

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