Although we often hear that eCommerce stores are putting brick-and-mortar shops out of business, the main reason that many people still go to physical stores is that they have a chance to touch the products and see what everything looks like.
It’s harder to do this online. Imagine ordering a pair of shoes online and receiving the pair one week later, only to find that the color isn’t the same as it was in the photos and that the material looks different than what was shown on the website. If the customer walks into a regular store, they can completely avoid this problem.
It’s not possible to duplicate the hands-on sales process that you find at a brick-and-mortar shop, but with amazing product photography, you can improve your conversion rate and make people happy in the process.
Let’s take a look at how adding great photography to your eCommerce website can affect your conversions and strengthen your relationships with your customers.