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What did it mean for us to host WooCommerce Conference?

November 25, 2014 in Blog. 1 Comment

As WooCommerce has grown it has been an incredible journey to see our products used in so many unique ways. What a privilege to know that in some way we’ve helped enable people to ship their ideas (whether macarons, roti-makers or subscription socks).

Somewhere between 10 to 50 employees and a ton of sales we’ve found ourselves in a really fortunate spot with over 5 million votes of confidence in our platform (downloads). We also have dozens of third party developers building products to sell in our marketplace – some of which build, maintain and support WooCommerce products full time. All that to say, we are fortunate to have this massive and growing digital community.

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How to Find an Audience for Your Online Specialty Store

November 24, 2014 in How to sell online. 1 Comment

online-specialty-storeIf you’re trying to start a new online store, or make over a floundering one, it’s a good idea to find a niche. If you have a niche, you need to know how to market to it.

Most of the ways to market a specialty store online are the same ways you’d market any other one, but applied differently. In short, there’s more of a focus on marketing aggressively to a relatively small community, mostly made up of enthusiasts who can’t find their favorite variety of widget at any other stores.

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WooTrip 2014 Roundup

November 21, 2014 in Blog. 2 Comments

Remember, remember the month of November 2014? We sure will! It’ll be known for all time as when we hosted our first conference and gathered as a team to hang out and explore San Francisco. A couple of us called it San Fran, but SF forgave us and put flowers in our hair.

Hello, SF

The Woo team arrived in SF from various corners of the world on 1 November for the 5th annual WooTrip and gathered in the lobby of the Holiday Inn for hello’s, high fives and for many of us to meet for the very first time. Working remotely has many benefits, but meeting colleagues face to face sure is unbeatable. WooTrip is the highlight of our calendar year and a time for us to make memories, take pictures (see the feed) and have fun together.

2014-11-01 11.50.46

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Say hello to Storefront!

November 20, 2014 in Blog, Product news. 75 Comments

Today we’re proud to announce Storefront, a brand new theme that marks the start of an exciting chapter in the WooThemes adventure! Storefront is a lightweight, flexible, free WooCommerce theme and is available for download right now on

Screen Shot 2014-11-20 at 13.26.02

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Tips for organising a successful WordPress Meetup

November 18, 2014 in WordPress tips & tricks. 1 Comment

Meetup groups are locally-organized groups that get together for face-to-face events on a regular basis. Anything that brings together 2 or more people to share their WordPress experiences counts – there’s no minimum number of attendees or required format.


If that’s the definition of a WordPress meetup, how do you go about organising one?

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Iron Ninja and Rookie Ninja Awards 2014

November 18, 2014 in Blog. Leave a comment

Everyone loves an award. We currently have two special team awards at Woo and they were awarded last week on WooTrip in San Francisco – amidst whoops, good food and beverages – to Ryan and Bryce. Well done, guys!


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A Glimpse Into WooThemes Support: November

November 17, 2014 in Blog. 2 Comments

Welcome to the second installment of “A Glimpse Into WooThemes Support” – where we take you behind the scenes to show you what we’ve been working on, and what’s coming up next. This time we’re including thoughts on WooCommerce Conference and WooTrip, more detail to follow on those soon.


WooCommerce Conference

Before we go on about the numbers and the articles, something you’ll no doubt see across our blog – for the first week in November our global team came together in San Francisco where we hosted our very own WooCommerce Conference!

WooCommerce Conference

WooCommerce Conference – November 3-4, 2014

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WooCommerce shop up and running in less than 48 hours? Arthur did it.

November 14, 2014 in Blog, Customer stories. 6 Comments

Perhaps this sounds familiar:

You’ve always wanted to start your own business and finally have some time to make the dream a reality. A slick website to showcase and sell your products is the next step, but potentially costly, so you investigate setting it up yourself. With a little help from the internet you explore some CMS platforms – WordPress is mostly for blogging, right?


There are currently thousands of entrepreneurs, artists, teachers, large business, universities and more sorts worldwide relying on the power and flexibility of our free eCommerce plugin for WordPress, WooCommerce, on a daily basis. This month WooCommerce hit 5 million downloads and the futures looking bright.

We were delighted to hear from Arthur Lhermitte, a Parisian fashion designer who took the plunge to DIY his eCommerce and had up, running and shipping his products worldwide in under two days.


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Three Important Takeaways From WooCommerce Conference

November 13, 2014 in WooConference. 7 Comments

One of the best pieces of advice I ever received was to spend 30 seconds after every encounter to find that one takeaway. You could be meeting someone new, attending a lecture, or organizing a conference. It isn’t about taking notes it’s about reflecting. By spending time reflecting you force yourself to prioritize information which is something we’re usually too lazy to do. And that’s what I’m doing here.

Last week we had our inaugural WooConf and since this was such a big undertaking it’s important to look back on what we accomplished so that we can make it even better next year. I’ve spent a lot of time mulling this over and came up with three important takeaways. All three are important but by far the number one reason is more important than all of the other takeaways combined.

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Sensei Content Drip: set the pace your students learn

November 12, 2014 in Sensei updates. 15 Comments

What’s the best way to learn something? A foreign language, say. We’ll tell you for free it’s not cramming. If you’re thinking it’s more effective to learn a few words and phrases at a time, practice them and let them take root in your long-term memory before moving on – you’re right!


When you offer an online course and give your learners access to all of the content at once the problem is that they will often race ahead and try to learn too much too soon. And end up getting overwhelmed by too much content. And drop out.

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10 Design Elements to Avoid for a Professional-Looking Site

November 11, 2014 in How to sell online. 3 Comments

Most online store design rules are common sense, e.g. no music players unless you’re selling music. I think we’ve all got a handle on that one – it’s been a long time since I’ve seen anyone break it.

There are others that should be common sense, too, but some people still don’t follow them. Like the one that says you need to double-check your spelling, because if you can’t get their/there/they’re down, no one’s going to trust you with their credit card information. But those are still simple enough that we don’t need to spell them out again (and again).

The ones we’re interested in are the ones that aren’t intuitive, or that many online businesspeople – especially the newer ones – might not have even realized they’re breaking.

So if your e-store includes any of the following items, remove them immediately. They’re giving your viewers eyestrain, killing your conversion rate, and hurting your attempts to be taken seriously.

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How to Optimize the Mobile Checkout Experience On Your E-Commerce Site

November 4, 2014 in How to sell online. Leave a comment

Optimizing Mobile CheckoutPhablets aside, the average smartphone user will be viewing your site on a screen not much bigger than the standard business card. And when they enter their information, the pop-up keyboard will suddenly eat half of that space. If they turn the phone sideways, that will turn into 7 or 8 tenths.

Shopping in such a small area can certainly be a strange experience, but with some work on your end, you can minimize the inconvenience for your customers. Here are some tips for accomplishing just that:

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How to Generate Sustained Traffic To Your Online Store Without SEO

November 2, 2014 in How to sell online. 2 Comments

seo-site-visitorAs you’re probably aware, over-reliance on one source of traffic can be fatal for a marketing strategy. Google proved this when they implemented the Panda and Penguin updates that ended the eras of “keyword-rich” content mill garbage and threw out a lot of people from the search results who were gaming the system.

Plus, SEO takes up a ton of time and resources that you might be able to put into even more effective methods of drawing traffic. If you don’t have the time and money to build more backlinks and generate more content than your competitors, chances are, you’re not going to pull in the biggest and baddest keywords, anyway.

So let’s explore some other ways to go about it. This article will focus both on how to pull in initial traffic and how to get people to return once they’ve had the first taste of your site.

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Sensei Content Drip: coming very soon

October 31, 2014 in Sensei updates. 10 Comments

What’s the best way to learn something? A foreign language, say. We’ll tell you for free it’s not cramming. If you’re thinking it’s more effective to learn a few words and phrases at a time, practice them and let them take root in your long-term memory before moving on – you’re right!


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Hallowoon 2014

October 31, 2014 in Blog. 1 Comment

Good things are worth repeating and for the second year running we’re spooked to bring you a little Halloween treat. We have to say we’re kind of worried about Hiro who is not looking his best, but we’re confident at about midnight he will go back to his usual chipper self. Fingers crossed.

hallowoonOnce again it’s all treat and no trick – get 30% off all of all WooThemes products including themes, plugins and WooCommerce extensions.

Use the coupon code: hallowoon on checkout and your cart will automatically be discounted by 30%. This promotion is valid until November 1st 11:59pm (PST) so get shopping quickly.

And if you see anything spooky take a pic and share it tagged #hallowoon so we can see what’s out there…

WordCamp San Francisco 2014

October 30, 2014 in Team news. 2 Comments

It isn’t everyday that WooThemers get see each other face to face. This past weekend a half dozen of us came together to attend WordCamp San Francisco, chat with our customers, and eat some amazing burritos (seriously – they were delicious). In attendance were Bryce, Cobus, Dwain, Danny, Marina, and myself.

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