The WooThemes Blog

The latest news from WooThemes Headquarters

Sign up for a free account Gain access to our free themes & plugins

How JOCO Cups made coffee conscientious with WooCommerce

October 13, 2015 in Blog, Customer stories. 1 Comment

Over 500 billion paper, styrofoam, and other single-use cups are used globally each year. As the popularity of on-the-go coffee continues to rise, so does this number. Shockingly, this equates to about 50 million trees chopped down just for the sake of coffee convenience.

A group of friends in Torquay, Australia were baffled by this wasteful behavior. And so, after two years of careful research and planning, in 2012, JOCO Cups was born.

JOCO Cups urge you to ditch paper and styrofoam coffee cups in favor of reusable, sustainable glass.

JOCO Cups urge you to ditch paper and styrofoam coffee cups in favor of reusable, sustainable glass.

We chatted with the JOCO Cups team about what inspired them, their gorgeous site design and photography, and how they’re using WooCommerce to promote conscientious on-the-go coffee. Read on for more.

Continue Reading

Introducing WooExperts, our new verified developer program

October 9, 2015 in Blog. 14 Comments

For quite some time, the best way for someone looking to connect with a developer or agency specializing in Woo products was to visit our Affiliated Woo Workers page. Here, we listed numerous experts that could be contacted to assist with store setup, custom theme development, and so on.

However, there were problems with this setup. It was long and difficult to search. We also offered very little information on what each expert offered, examples of their work, or how to get in touch with them.

We wanted to offer those searching for a trusted expert an easier way to find and sort through prospective developers or agencies. We also wanted to give experts a better way to list their skills, show their work to potential customers, and receive support from us here at Woo.

With all this in mind, today we’re introducing the WooExperts program, which makes it easier than ever to connect with the very best experts offering their services.

Introducing the new WooExperts program.

Introducing the new WooExperts program.

Read on to learn a bit more about why we revamped the program, how things have changed, and what WooExperts can offer you if you’re a developer or agency with Woo expertise.

Continue Reading

How to communicate holiday deadlines in your store

October 8, 2015 in Blog, Holiday ideas. Leave a comment

The holidays are often an incredible time for store owners. Sales are up, and with them your profits.

But they are the holidays, after all. You’ve got to rest sometime. Which means finding a way to kindly tell your customers “you’ve got until this date to buy, and after that I’m out of here.”

Not always the easiest thing to do. Especially when about 15% of shoppers wait until the last two weeks of December to start buying gifts.

But all this comes down to finding ways to effectively communicate holiday deadlines in your online store. Whether it’s through a homepage banner, an in-cart notice, or even a dedicated email, you can let your customers know that their time is almost up, and set clear expectations for the arrivals of their purchases on top of that.

Read on to learn how to master the art of holiday communication, and — as a bonus — to get first dibs on a spot at our upcoming holiday webinar.

Continue Reading

47 three-month-old Automatticians, and the future

October 7, 2015 in Blog, Team news. 17 Comments

Back in May we announced we were joining the Automattic family. After much paperwork and addressing all the legalities, we officially closed the WooMattic deal on July 1st, which makes us three-month-old Automatticians!

Here’s a little of what has been happening behind the scenes, and what’s next for Woo.

Continue Reading

Subscriptions 2.0 is here, with multiple subscription support and more

October 5, 2015 in Blog, Product news. 56 Comments

TL;DR: WooCommerce Subscriptions version 2.0 has arrived! You can upgrade via your WordPress dashboard or download it from your My Account dashboard, but first, be sure to read and follow the upgrade instructions. Enjoy!

Want to sell different subscription products in the same transaction? Or change the expiration date for an existing subscription? Or perhaps you want customers to be able to view the full details of their subscription, including taxes, shipping method and shipping address?

You can now do all of this, and much more, with the release of WooCommerce Subscriptions 2.0!


Announcing WooCommerce Subscriptions 2.0!

Subscriptions 2.0 reinvents one of our most popular extensions to take into account three years of feedback from store owners. As well as introducing new features, version 2.0 improves a number of existing features and changes the internals, making it easier to customise the extension and scale it to meet the needs of your growing customer base.

Here’s a look at some of the best new additions in Subscriptions 2.0.

Continue Reading

WooCommerce reaches 10M downloads, powers 30% of online stores

October 2, 2015 in Blog, Product news, WooCommerce. 9 Comments

It seems like yesterday that we reached 7 million downloads of WooCommerce. Actually, it was a few short months ago that we hit that big milestone. “How long would it take us to hit 10 million?” we all wondered.

Well, now we know: almost exactly four years.

That milestone arrived this week, much sooner than expected. And with it came another: WooCommerce is powering 30% of all online stores.

Woo for Woo!

Woo for Woo!

One of our co-founders, Mark Forrester, had this to say about the pair of momentous milestones:

This represents a hell of a lot to us.

Countless lines of code, including many community contributions, and much hard work from our core developers constantly improving the WordPress eCommerce experience. Tens of thousands of support tickets from all sorts of users with all sorts of queries, helped by our superbly knowledgeable Ninja squads. And mountains of data and interactions ensuring our growth team get WooCommerce in front of the right people, providing all the tools and content for them to sell all the things.

Looking back at our milestones on the blog, together with all WooCommerce stats, it signifies fast and colossal growth. A trajectory we plan to continue.


30% of online stores are now powered by WooCommerce, earning a big thumbs-up from Hiro.

Let’s take a closer look at our rapid growth, plus a peek at what’s next for all things Woo.

Continue Reading

Site search: what your customers are looking for (and what to do about it)

October 1, 2015 in Blog, Build your business. Leave a comment

Running an online store would be far easier if you could read the minds of your customers, wouldn’t it? It would at least take much of the guesswork out of your decision-making.

Well, there’s one function already built into your site that lets you come close to reading minds. It can provide valuable insight on what your customers want, what you’re delivering… or where you might be falling short.

As you might have already guessed, this magical-sounding feature is the site search.

Your site search isn’t just a convenient gateway for your customers to get what they want — it’s also a way for you to understand what they’re looking for, what they expect from you, and how you can improve your online store to better serve their needs. By regularly evaluating these searches, you’ll be able to not only have a better understanding of your customers, but also — potentially — make needed improvements to your store that will help grow your business.

Let’s go over how your site search can play a bigger role in your growth, starting with a closer look at its value for you, the store owner.

Continue Reading

Tips for starting an international WooCommerce store

September 29, 2015 in Blog, Start your store. 10 Comments

Planning to start your own online store is a big move. It’s an even bigger move when you’re doing it outside of the US or Canada, or in a country where English isn’t the language of choice.

If you’re an international WooCommerce user, or will have international customers, there are a few special things you’ll want to consider as you build your store. These impact everything from your language to your accepted currencies to the taxes you charge. While it’s going to require a little more work up front, the end result will surely be worth it.

Here are our best tips for those of you about to start up your very own worldwide WooCommerce store — or expand into international territories.

Continue Reading

How to increase sales with updates to your navigation

September 28, 2015 in Blog, Build your business. 5 Comments

There are a number of ways you can convert more of your store’s visitors into paying customers. You can update your store’s design, convince them with compelling copywriting, experiment with in-cart messages, try coupons… the sky’s not even the limit.

But sometimes we overlook the simple things when we’re thinking about ways to boost sales. And your store’s navigation — the menus and links that visitors use to get from place to place — is a really simple element that has an enormous amount of potential.

Small updates to your online store’s navigation can have a huge impact on your ability to convince visitors to make a purchase. Whether it’s making the path to your shopping cart easier or using basic psychology to motivate conversions, even tiny tweaks or five minute fixes can sometimes deliver amazing results.

Keen for some ideas? Let’s take a look at how you might be able to increase your own store’s sales with some updates to your navigation.

Continue Reading

The benefits of selling your time online

September 24, 2015 in Blog, Build your business, Digital store, Start your store. 8 Comments

Selling physical products online is a fairly popular business model. Selling digital products is starting to pick up steam as well.

But have you ever considered selling your time?

If you’re an expert or licensed professional, offer a business with appointment windows, or are interested in finding a new way to increase your revenue, selling your time can offer you a ton of benefits. It’s also a low-risk, low-cost business model that you can do on the side… or full-time, depending on how things go or what your availability is like.

Let’s take a look at all of the benefits of selling your time online, starting with a quick overview of the kinds of business models that can sell their time successfully so you’ll know if this is right for you.

Continue Reading

How to improve your SEO with WooCommerce product tags

September 23, 2015 in Blog, Search, Start your store. 10 Comments

Football season is starting again in the United States. And as many fans well know, whether or not a team wins a game depends on nearly countless factors — how loud you yell at your television not withstanding.

Search engine optimization, often abbreviated as SEO, is not unlike this. How well any one website or online store ranks for any given search term depends on a mindblowing amount of factors ranging from big to small. And in the case of WooCommerce, one of these factors is tags.

Though often overlooked, WooCommerce product tags offer a small, yet necessary, opportunity for your store to optimize for online searches. With a few mindful adjustments to your language and links, tags can both boost your rankings and give you a competitive edge.

Curious? Let’s take a closer look at how product tags and SEO go hand-in-hand.

Continue Reading

12 ways to show kindness to your customers with WooCommerce

September 21, 2015 in Blog, eCommerce inspiration, How to sell online. 14 Comments

Kindness is a wonderful and powerful thing. It’s also sometimes completely unexpected in online stores, where the shopping experience is so often reduced to “is it in stock?” and “how quickly can I get it?”

Your customers’ wants and needs are complex, however. In the long run, far more matters to them than finding the store with the fastest shipping. Loyalty isn’t just inspired by efficiency and price — it can be dramatically influenced by how well you treat the people who shop with you.

Today, we’ve compiled 12 unique ways you can show kindness to your customers with your WooCommerce store. From being more flexible to staying connected to doing small, simple things that will put a smile on your face, these are methods that will give you the power to fulfill the greatest unspoken need of your customers:

Don’t forget, a person’s greatest emotional need is to feel appreciated. — H. Jackson Brown Jr.

Read on to learn about all the ways you can show a little more kindness, and the WooCommerce extensions you can use to make this possible.

Continue Reading

How developers can take a vacation over the holidays

September 17, 2015 in Blog, For developers, Holiday ideas. Leave a comment

The holidays are coming. You’ve no doubt considered using that time to take a vacation. But if you’re a developer with eCommerce clients, you’re probably wondering if a vacation is even possible during this busy time.

November and December alone drive 30% more revenue for online stores than other months. This increase in sales often corresponds with an increase in activity for you — a push to get new features launched, redesigns completed, or products added. It might seem impossible to take time off when you have so much going on.

Time away from your job is important, though, and with a little planning, it’s definitely possible. Today, we’re going to share some steps you can take to give yourself a break during the holiday season. We’ll show you how you can do it without stress, and without upsetting your clients.

Craving a break? Read on.

Continue Reading

Point of sale with WooCommerce… at Lightspeed

September 16, 2015 in Blog, Product news, WooCommerce. 2 Comments

If you have a retail store as well as an online store, you definitely know how time-consuming it is to sync inventory, add products to both systems, and compile reports from two different systems. In short: it sucks.

That’s why we have spent a great deal of time looking at integrating WooCommerce with Point of Sale (POS) systems. The first of these integrations, which we’re proud to release today, connects WooCommerce to Lightspeed POS.


Announcing the release of the WooCommerce Lightspeed POS extension!

Read on to learn a little more about how Lightspeed and WooCommerce work together to synchronize your online and offline sales.

Continue Reading

Redirects for eCommerce: when and how to use them

September 15, 2015 in Blog, Technical WordPress. 8 Comments

If you’ve moved in the past, you’re probably familiar with how your local post office handles your mail. You give them your new address, and they automatically forward all your letters, bills, and (ugh) junk mail to the new location.

When you want to move something in your online store, it doesn’t seem so simple. There’s no post office to notify, no sticker to put on your page that directs traffic to a new location. It’s much more complicated… right?

It is, in fact, very easy to move things around in your online store — if you know how. If you want to learn to redirect traffic from one page of your site to another, this post is for you. We’ll be discussing how to use URL redirects to shuffle traffic from one page to another. It takes just a little time and effort, and you won’t even have to call the post office.

Let’s explore how eCommerce redirects work, when you should use them, and how you can set them up on your site.

Continue Reading

When should you start your store’s holiday promotions?

September 8, 2015 in Blog, Holiday ideas. 7 Comments

September is underway, and now is the right time to prepare your store for the holiday shopping season. We know it seems premature, but we like how Think With Google summed it up:

Any way you look at the calendar, September is a big month for holiday shopping preparation. If it seems a little too early for Bing Crosby and warmed chestnuts, that probably means you’re right on schedule.

One of the biggest aspects of your holiday shopping season will be promotions — what to offer, how much to offer, and when to offer it. It seems like the “when” is the hardest part to figure out, because even if you start planning now, it’s often hard to know when your customers will be shopping and acting on your offers.

Today, we’re here to help you decide when to start your online store’s holiday promotions, including discounted products, coupon codes, and free shipping offers. We’ll explain why timing matters so much, and give you a few ways you can use common sense, research, and information on your audience to determine the best timing for your store’s promotions.

Keep reading to get ahead on your store’s promotional planning.

Continue Reading