The WooThemes Blog

First off, we’d like to wish all of our users who celebrate Thanksgiving, a very happy & blessed Thanksgiving.

And with that, we’d like to make this time of the year even better, with our Black Friday Weekend promotion. We’ve got a range of coupon codes for various discounts on various products / subscriptions in what we’re billing as the “Loads of Discounted Awesomeness” promotion. Here’s all the details… 

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We’re incredibly proud to announce that WooCommerce has just hit 10 000 downloads in less than 3 weeks. Insane, right?

To thank all of our users that have downloaded WooCommerce, used it and reported some bugs or suggested some features, we’d like to run a little celebration promotion for the next 48 hours.

For Existing Club Subscribers

We love you for all your loyal support, so you’re getting a proper bonus in this promotion. Use the coupon code “WCSUB” (which is also available via your user dashboard) to purchase any WooCommerce extensions, themes or child themes and we’ll give you a whopping 50% discount.

For Everyone Else

We weren’t gonna leave you out of this fun… You can use the coupon code “WC10K” to purchase any WooCommerce extensions, themes or child themes and we’ll give you a a very neat 30% discount.

“Logic” also dictates that you might just want to upgrade to one of our Club Subscriptions and then just use the “WCSUB” coupon to get a bigger discount on WooCommerce extensions.

Keep the downloads coming!

An incredible amount has happened since we launched in July 2008, as we mentioned in our 3rd birthday blog post. Today marks another monumental milestone we are hugely proud about – our 100th theme release.

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Tomorrow marks quite a huge and significant milestone for us. Tomorrow is our 3rd birthday, and seeing tomorrow is a Saturday, and most of you will be away from your desks, we though it would be appropriate for us to give you our present today. Yes we giving you a present.

3 years ago Magnus was working a 9-5 desk job, and only fishing & playing golf on the weekends… 3 years ago Adii was not a rockstar, and concentrating on starting a boutique design agency called “Radiiate”… and 3 years ago I was living in London, freelancing from my small bedroom…

WooThemes has changed all our lives dramatically.

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This case study was written by Stephen Ou, co-founder of the great, new, distraction-free WordPress publishing plugin, Artsy Editor.

Last month, Adii asked for volunteers to share their tips and tricks to the WooCommunity. I happened to be working on the marketing site of Artsy Editor. I think it will be an absolutely great opportunity to actually write about my process and share some of the things I learned along the way.

I am going to write about creating a product marketing site using WooThemes’ Simplicity, and how I took advantage of the turbo charged WooFramework to make the site super flexible. I hope you can learn something from it and build your marketing site using WooFramework!

Background & Goals

What is Artsy Editor?

Artsy Editor is a WordPress editor that helps you write more comfortably. Basically we minimize the usual hassle in WP’s editor (such as formatting, adding links, uploading & resizing images) so you can focus on writing.

We just launched this Monday and have a little giveaway for you guys. (See the bottom of this post.)

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It’s Easter Weekend and we’d like to spread a little love of our own as part of your celebrations. And we’re gonna make it easy for you too; instead of hiding a bunch of Easter eggs in hard-to-find places, we’ll give you a massive discount on our themes & clubs, which’ll make it easy for you to pull the trigger & join the WooCommunity!

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Everyone loves physical merchandise from the brands they support, right? Well, we’re keen to experiment a bit in this regard and are considering selling our new WooVille (Where’s Woo?) poster. Have a look at our test-run printed version of the poster:

Wouldn't this look great in your office / workplace?

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Our micro-blogging / tumblog themes are selling really well, our free WooTumblog plugin has had more than 4000 downloads and Express.app is being used by more than a 1000 users already. Not bad, right?

V1.1 of Express.app is now available with Landscape Mode support

We’re loving the progression of Express.app as an awesome value-add for using our tumblog themes and by the looks of it, there’s many of you who are loving this as well. On that note, we’d thus like to mention that V1.1 of Express is now available and includes the much-anticipated Landscape Mode support. So start up those iPhones and grab the new version!

Don’t have Express yet? Win yourself a copy!

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Unfortunately this promotion has now ended.

It’s almost Christmas and WooHQ has closed it’s doors for the final time in 2010, but don’t worry that doesn’t mean we are going to disappear. We’ve been busy wrapping up our present for all of you, and seeing we are quiet an impatient group we want you to unwrap it now before you go off on holiday.

Our Christmas present to you

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It’s been almost 6 months in development since the WPBundle guys – Liam and Spencer presented their exciting project on Kickstarter in July of this year. Although the initial funding was unsuccessful, there was huge interest on Twitter and within the WP community so we approached Liam to see if they’d be open to a collaboration. We believed we could help market their WordPress bundle to a much more targeted market on our site rather than on Kickstarter, where potential backers are not so WordPress savvy.

Today we can finally announce that all their hard work, late nights and caffeine fuelled brain storms has become a reality. WP Bundle is now available and offering some game changing, hugely unique WordPress themes that we are quite certain you would have not seen anywhere else before!

Here are some tasters of what Liam and Spencer have cooked up for you. What is important to note is that all the WPBundle themes are built on the solid and ever improving codebase that is our WooFramework. That means if you are familiar with our themes and experimenting with our code in WooTheme customizations you’ll have no problem at all with the WPBundle themes. You should also be able to chop and change bits of functionality between the themes if you are feeling up to the task in creating dream sites for your clients.

As was mentioned in WPBundle’s newsletter WooThemes users will be eligible for very attractive discounts on the $250 WPBundle:

• WooThemes club subscription members can get the WPBundle for only $100
• Any other WooThemes customers that have purchased theme packages in the past can get WPBundle for $150

To take advantage of these special offers login to your WooThemes account and on the “Add Products” page look for the WPBundle offer, purchase the themes directly from there and you’ll be in business in no time. To find out more about WPBundle go to their beautiful site – www.wpbundle.com.

First off, we hope that everyone that celebrated Thanksgiving yesterday experienced a truly blessed time. And then we hope that we can also sneak into your Black Friday shopping list with an amazing special…

So here we go…

The 20%, 5-for-1

We haven’t run one of these in ages, so we’ve figured it needs to make a much-needed comeback. But instead of going same-old, same-old we’ve decided to spice things up a bit. So not only can you get 5 themes for the price of 1, but we’ll further discount that 1 theme by 20%.

Confusing? This is what the prices look like:

• The Standard Package: 5 themes for only $56.
• The Developer Package: 5 themes for only $120.

That is amazing value for money there, especially considering that you can pick any 5 themes from our collection of 81 awesome themes!

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After careful and continued research we’ve realized our users love a WooThemes promotion every now and again… In fact, we’re pretty sure that you’d love a WooThemes promo every single day, right?

Unfortunately that’s not the case, BUT…

In the last year, Adii has been working on his new book – Rockstar Business – which is due out in 2 weeks’ time. Adii explains the book as “…a look at how I’ve turned myself into a self-branded Rockstar…”, which may have some merit, but this also means that Adii has been on the receiving end of quite a few “Rockstar” jokes from the WooTeam… The WooTeam is probably not the best, nor most objective book critic though… *chuckles*

On a serious note, we’ve seen a few snippets (you too can do so here) and knowing Adii we’re sure the book will be a really fun read. So we thought it would be a good idea to get you in on the action…

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We’re very pleased to say that our 2nd Birthday Celebration & Giveaway generated quite a bit of interest and we’re happy to welcome many new club members to the WooCommunity. We’re 100% sure you won’t be disappointed!

But anyway, let’s move onto the important news…

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Tomorrow – 9 July – will mark the exact date two years ago that we celebrated the launch of the WooThemes brand (after having traded under the name of Premium News Themes for the 8 months prior to that). Going through our blog archives, support forum & e-mail threads for the past 2 years, it’s obvious that the company has come a very long way and it is with that nostalgic feeling that we would like to invite you to celebrate our 2nd Birthday with us.

In the past two years, we have:

• Released: 71 WordPress Themes, 7 Tumblr Themes, 6 Drupal Themes & 10 ExpressionEngine Themes.
• Published 363 posts, in 38 categories using 386 tags. Also created 128 pages.
• Expanded our team to 8 full-time members.
• Grown our community to over 30 000 members.

As has always been the case with WooThemes, we try to give the WooFans much more than we ask of them, which means that even thought this is our birthday, we’ll be giving you some presents instead…

We’d like to give one lucky WooThemes user a brand-new Apple MacBook, along with a Apple Magic Mouse & a beautiful Built Cargo Sleeve to keep your new MacBook pretty. This package is valued at about $1200 USD & we definitely know that the lucky WooFan to get this prize will absolutely love it!

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Half the year is gone and that’s reason enough to be happy, right? Well, irrespective of the validity of our happiness claims, we figured it’s a great time of year to launch a new 5-for-1 promotion for our WordPress themes. Here it is:

• Buy any Standard Package ($70) or Developer Package ($150) and get 4 bonus themes. That’s 5 themes for the price of 1.
• Buy any subscription with a 50% discount on signup: get a Standard Subscription for $62.50 (And $15 monthly) or a Developer Subscription for $100 (and $20 monthly).

As simple as that. Only valid from the time this post goes live (now) until midnight on the 30th of June.

Enjoy!

As the Soccer World Cup is heating up and moving into the business end of the tournament, we figured that we’d do something of equal awesomeness here: allow you to buy any of our themes individually for only $40.

At the moment, our cheapest package is the Standard WordPress Package (at $70), which includes 2 bonus themes, on top of the purchase. Many of you however only require one theme for a quick project and with this new purchase option, you are now able to get in on the new, theme action for an even more cost-efficient price.

To take advantage of the offer, simply browse to the theme’s listing page (i.e. Coda) and then select the $40 option. Enjoy!