And with that, we’d like to make this time of the year even better, with our Black Friday Weekend promotion. We’ve got a range of coupon codes for various discounts on various products / subscriptions in what we’re billing as the “Loads of Discounted Awesomeness” promotion. Here’s all the details… 

Sink your teeth into this:

Standard Packages

Buy any Standard Package (normally $70) with a 20% discount for only $56. We also include 4 bonus themes, so you’ll be getting 5 Standard Package themes for only $56.

Developer Packages

Buy any Developer Package (normally $150) with a 20% discount for only $120. We also include 4 bonus themes, so you’ll be getting 5 Developer Package themes for only $120.

WC Extensions, WC Child Themes & App Themes

Buy any WooCommerce Extension, WooCommerce Child Theme or App Theme (Listings, Estate, FaultPress or SupportPress) and get a 20% discount on your purchase.

New Club Subscriptions

Subscribe for either a Standard or Developer Club Subscription and we’ll give you a 20% discount on the signup fee AND we’ll make your first month completely free (meaning we will only bill your first monthly installment 60 days after signing up).

Using the coupon code “BLACKCLUB”, a Standard Club Subscription will cost you only $100 and a Developer Club Subscription will cost you $160 for the first 60 days.

Existing Club Subscriptions

The BLACKCLUB coupon also applies for standard club subscribers upgrading to developer club subscriptions (upgrade in your dashboard). Furthermore:

To get 50% off WooCommerce extensions. (This will only work if you have an active club membership).

To thank all of our users that have downloaded WooCommerce, used it and reported some bugs or suggested some features, we’d like to run a little celebration promotion for the next 48 hours.

For Existing Club Subscribers

We love you for all your loyal support, so you’re getting a proper bonus in this promotion. Use the coupon code “WCSUB” (which is also available via your user dashboard) to purchase any WooCommerce extensions, themes or child themes and we’ll give you a whopping 50% discount.

For Everyone Else

We weren’t gonna leave you out of this fun… You can use the coupon code “WC10K” to purchase any WooCommerce extensions, themes or child themes and we’ll give you a a very neat 30% discount.

“Logic” also dictates that you might just want to upgrade to one of our Club Subscriptions and then just use the “WCSUB” coupon to get a bigger discount on WooCommerce extensions.

Keep the downloads coming!

The must watch video

Introducing Swatch

Swatch is a FREE, yes you read that correctly, business theme with a portfolio module that allows its usage to be completely diverse. This is a big move for us to release a fully-fledged Business theme for free, considering that we’ve generally preferred to tone down the functionality for our other free themes.

The pixel perfect Swatch homepage.

Swatch was designed and submitted to us in March by the talented UK web designer Oliver Long, with WooThemes having every intention to release this theme as a commercial product. It’s packed full of the usual features you’ve come to expect from our commercial themes, and built on the WooFramework that powers all our themes.

Swatch comes with custom post types for the featured homepage slider and mini-features to highlight noteworthy features about your business, service or website, as well as a custom post type reserved for the portfolio.

The homepage boasts up to 7 widgetized regions where you can place a heap of widgets, including 8 custom woo widgets, or just set up your theme options correctly and the homepage will use the modules presented on our demo.

A portfolio module in a free theme. It can't be?

We encourage you to browse the demo to discover all the free goodness available to you, as well as our theme listing page.

Thank you, thank you, thank you to our wonderful community of supportive WooTheme users. We hope this theme results in growing our community even further. We have LOADS in store over the next month so appreciate our existing club member’s patience in releasing our next impressive commercial theme.

Celebration Time: 10 Themes for $100

In addition to celebrating our 100th theme release in some free style, we’re also extending the awesomeness beyond Swatch… For the next 48 hours, you can purchase 10 Developer Package Themes for only $100.

This is how you do it…

1. Select the Developer Package for any theme you’d like to purchase and go to the checkout page.
2. Complete the form and use the coupon code “100themes”.
3. Once you’ve validated that coupon, you’ll see the price decrease from $150 to $100.
4. Complete the purchase and go to your user dashboard, where you’ll see that you have an additional 9 bonus credits which you can redeem for 9 other Developer Package themes. (Note: The bonus credits are only valid for the 100 themes that we have available today and not for future theme releases.)

Spiffy, right? You should totally grab this promotion for yourself, but you should also be a good friend and tell all your friends about this!

3 years ago Magnus was working a 9-5 desk job, and only fishing & playing golf on the weekends… 3 years ago Adii was not a rockstar, and concentrating on starting a boutique design agency called “Radiiate”… and 3 years ago I was living in London, freelancing from my small bedroom…

WooThemes has changed all our lives dramatically.

Some statistics

Everyone loves statistics right?

• We’ve grown to a full-time team of 11, in 5 countries on 3 continents.
• Cater for a community of commercial theme users of almost 40,000.
• We’ve had over 750,000 downloads of our free WordPress themes (since we started tracking them!), excluding our WordPress.com themes like Bueno that has around  212,887 installations.
• Released 97 themes.
• Our demos, theme listings, sub-sites, and this blog are viewed by over 500,000 monthly unique website visitors.
• Sent over 23,159 sales and admin emails.
• Supported 46,421 forum support topics.

Phew we’ve been busy, but we’ve had a helluva lot of fun along the way.

Please understand we are not stating these statistics to inflate our egos, rather to remember the responsibility we have going forward of continuing to innovate in our product releases, impress our community of users, and grow these numbers even more.

Our birthday special offer

As we’ve done on previous birthdays we’ve got a birthday present for you… before we crack open some champagne on our side.

Over the next 3 days we have a special running offering a 5-for-1 on standard and developer theme packages. Use the “HAPPYBIRTHDAY” coupon code when checking out and you’ll also get 30% off the package price.

We’ve also discounted the start up fees on new club subscriptions by 30%. Meaning the start up fee on standard club subscription is $80, with the usual $15 per month going forward to keep it active, and the start up fee on the developer club subscription is $130, with the usual $20 per month thereafter.

We haven’t forgotten about our loyal and existing community of users, but unfortunately you’ll need to wait another month to get your present. It will be worth it. This is in line with what our new team member Warren is working on.

P.S. One more random statistic

As I said above, we’ve had a helluva lot of fun in the 3 years of WooThemes existence. We’ve been on 2 team trips – sightseeing & conferencing in England, and skiing in Austria. If my mathematical formula (Av. number of team members X Av. number of drinks X 14 days of Wootripping) is correct we’ve consumed about 448 pints of beer, and around 112 Jagerbombs. Ouch!

And that folks is why we only meet up once a year…

Last month, Adii asked for volunteers to share their tips and tricks to the WooCommunity. I happened to be working on the marketing site of Artsy Editor. I think it will be an absolutely great opportunity to actually write about my process and share some of the things I learned along the way.

I am going to write about creating a product marketing site using WooThemes’ Simplicity, and how I took advantage of the turbo charged WooFramework to make the site super flexible. I hope you can learn something from it and build your marketing site using WooFramework!

Background & Goals

What is Artsy Editor?

Artsy Editor is a WordPress editor that helps you write more comfortably. Basically we minimize the usual hassle in WP’s editor (such as formatting, adding links, uploading & resizing images) so you can focus on writing.

We just launched this Monday and have a little giveaway for you guys. (See the bottom of this post.)

What are the goals of the website?

Just like any other product marketing site, the #1 goal is to convert as many visitors into customers as possible. To accomplish this, the site requires several important components:

1. A clean, refreshing design that represents Artsy Editor’s style
2. Provides crystal-clear information to visitors
3. Demonstrates visual/interactive pieces of the plugin (screenshot, video, demo)

Process

Woo or not Woo?

I thought about building a custom website myself. But considering the time I have to focus on building the actual product, using with a WordPress theme is a no-brainer for me.

I’ve been a long-time WooThemes customer. Their theme quality has been well-known in WordPress community. And WooFramework, the engine that provides power to all the themes, has been the most flexible WordPress framework I’ve ever worked with. There aren’t any better options for me besides WooThemes.

What theme do I choose?

This is a tough choice, simply because WooThemes provides some many great themes that are suitable for a product site. I’ve looked at Apz, Biznizz, Delegate, Inspire, Optimize, and Simplicity. I eventually settled on Simplicity for the following 3 reasons:

1. The amount of visuals on homepage. As I mentioned before, visuals of the product are crucial. Given how much space (full-width sliders, portfolio items) I can present screenshots of Artsy Editor, Simplicity is on the top of my list.
2. The type of modules available on homepage. Mini-features, portfolio and testimonial modules are available. Those are perfect for any product sites. You can even use portfolio for a feature tour or some customer stories.
3. The overall design. Well, the design just feels *right*.

Setting Up the Slider

Now I’ve chosen the theme, it’s time to build the site. The first thing I want to talk about is how I customized the slider.

Because the only difference between two slides is the headline and the screenshot, instead of entering the same content 5 times in WP admin, I decided to customize the slider template (includes/featured.php) a little bit.

I plugged in the title directly in h2′s and used the increment count to get the correct image source.

Setting Up Testimonials

I made 2 modifications to maximize the effects of our testimonials.

1. Show multiple testimonials together. Instead of fading through one at a time, I wanted to show multiple testimonials at the same time to build up credibility. All I had to do was disable the innerfade script in theme-js.php and added some custom CSS.
2. Use author’s Twitter profile image instead of standard quote icon, mainly to add visual appeals. In every testimonial post, I typed in author’s Twitter username as the tile, so I can utilize it in the template to produce its correspoding image tag.

Setting up the Pricing Area

This was the part where I put in the most work because there wasn’t a specific modules designed for it. But don’t worry, this is where custom templates and template parts come into play.

I hand-coded the HTML and stored it in includes/pricing.php as a template part. Then in index.php, I could simply call get_template_part(‘includes/pricing’); to include the pricing content.

If anyone is interested in the CSS style of these 3 pricing columns, you can take a look here.

Setting up the Call-to-Action

I personally think all buttons that come with WooFramework’s Shortcodes functionality are the ultimate time-savers. All buttons you see on our site were created using one line of shortcode. They come with beautiful pre-defined style at a variety of colors, sizes, and icons. I can guarantee it would take me 2+ hours to make them myself, probably less attractive.

Results

It’s still early to draw any conclusive data on whether the site is effective on selling the product. But given the positive feedback I’ve received from people, I am sure it will make a positive impact on Artsy Editor.

A Little Giveaway for WooCommunity

Since Artsy Editor is relevant tool for you designers and developers who built WordPress websites for clients, we have partnered with Artsy Editor to give away 10 developer licenses (normally worth $199) for free. Use the PunchTab widget below to enter the competition.

We introduce you to our Easter Weekend promotion. From now until the end of Easter Weekend, Monday 25 April, we are offering everyone 5-for-1 on all our WordPress theme packages and 20% off the start up fee for our club offers where you get access to all our 90 themes!

Let’s break that down:

1. Our Standard Theme Package costs you $70 and get’s you 5 themes!
2. Our Developer Theme Package costs you $150, but get’s you 5 themes with their Photoshop files.
3. Our Enterprise themes are available for $160, that’s a 20% discount
4. Our Standard Club Membership has a start up fee of $85, with a monthly subscription of $15. That means month one costs you $100 and you get access to 90 themes!
5. Our Developer Club Membership has a start up fee of $140, with a monthly subscription of $20. That means month one costs you $160 and you get access to 90 themes and all their Photoshop files!

No discount coupons required for any WordPress theme or subscription purchases; just checkout as usual.

Wouldn't this look great in your office / workplace?

This is how the poster currently looks on the wall at WooHQ…

Finding the ninja is a little easier when viewed at this size...

Interested in buying this poster?

At this stage, we’re just keen to know how many of our users would be interested in buying this poster. The size of the poster will be A1 (get the dimensions here), printed on top-notch quality paper & individually numbered. The cost is likely to be approximately $20 – $30 excluding shipping.

If you’re interested, just add your vote below… The response here will determine whether we produce & sell the posters.

Win a copy!

Regardless of whether we start selling the poster, we’re giving 10 copies away for free. Simply add a quirky / funny / tongue-in-cheek comment on the original post and we’ll select the 10 comments that make us laugh most.

V1.1 of Express.app is now available with Landscape Mode support

We’re loving the progression of Express.app as an awesome value-add for using our tumblog themes and by the looks of it, there’s many of you who are loving this as well. On that note, we’d thus like to mention that V1.1 of Express is now available and includes the much-anticipated Landscape Mode support. So start up those iPhones and grab the new version!

Don’t have Express yet? Win yourself a copy!

We’re giving away 10 free copies of Express to a few of our awesome users. We’re looking for the funniest tweets that includes the link http://express-app.com somewhere in those 140 characters. We’ll then select the 10 funniest tweets and get you hooked up with a free copy of Express.

Go go gadget boy! This competition runs for the next 24 hours, so get your tweets in there!

It’s almost Christmas and WooHQ has closed it’s doors for the final time in 2010, but don’t worry that doesn’t mean we are going to disappear. We’ve been busy wrapping up our present for all of you, and seeing we are quiet an impatient group we want you to unwrap it now before you go off on holiday.

Our Christmas present to you

We introduce you to our Christmas special offer. From now until the end of 31 December 2010 we are offering everyone 5-for-1 on all our WordPress theme packages and 20% off the start up fee for our club offers where you get access to all our 81 themes!

Let’s break that down:

1. Our Standard Theme Package costs you $70 and get’s you 5 themes!
2. Our Developer Theme Package costs you $150, but get’s you 5 themes with their Photoshop files.
3. Our Enterprise themes are available for $160, that’s a 20% discount
4. Any of our Drupal, EE or Magento themes are available at a discount of 20% using the coupon code “WOOXMAS”. (See note below.)
5. Our Standard Club Membership has a start up fee of $85, with a monthly subscription of $15. That means month one costs you $100 and you get access to 81 themes!
6. Our Developer Club Membership has a start up fee of $140, with a monthly subscription of $20. That means month one costs you $160 and you get access to 81 themes and all their Photoshop files!

No discount coupons required for any WordPress theme or subscription purchases; just checkout as usual. You are however required to use the coupon code “WOOXMAS” for Drupal, EE & Magento discounts.

To all our faithful WooCommunity we wish you a festive and well rested holiday with family, friends and your WooThemes

Today we can finally announce that all their hard work, late nights and caffeine fuelled brain storms has become a reality. WP Bundle is now available and offering some game changing, hugely unique WordPress themes that we are quite certain you would have not seen anywhere else before!

Here are some tasters of what Liam and Spencer have cooked up for you. What is important to note is that all the WPBundle themes are built on the solid and ever improving codebase that is our WooFramework. That means if you are familiar with our themes and experimenting with our code in WooTheme customizations you’ll have no problem at all with the WPBundle themes. You should also be able to chop and change bits of functionality between the themes if you are feeling up to the task in creating dream sites for your clients.

As was mentioned in WPBundle’s newsletter WooThemes users will be eligible for very attractive discounts on the $250 WPBundle:

• WooThemes club subscription members can get the WPBundle for only $100
• Any other WooThemes customers that have purchased theme packages in the past can get WPBundle for $150

To take advantage of these special offers login to your WooThemes account and on the “Add Products” page look for the WPBundle offer, purchase the themes directly from there and you’ll be in business in no time. To find out more about WPBundle go to their beautiful site – www.wpbundle.com.

First off, we hope that everyone that celebrated Thanksgiving yesterday experienced a truly blessed time. And then we hope that we can also sneak into your Black Friday shopping list with an amazing special…

So here we go…

The 20%, 5-for-1

We haven’t run one of these in ages, so we’ve figured it needs to make a much-needed comeback. But instead of going same-old, same-old we’ve decided to spice things up a bit. So not only can you get 5 themes for the price of 1, but we’ll further discount that 1 theme by 20%.

Confusing? This is what the prices look like:

• The Standard Package: 5 themes for only $56.
• The Developer Package: 5 themes for only $120.

That is amazing value for money there, especially considering that you can pick any 5 themes from our collection of 81 awesome themes!

Update: The 20% discount also applies to our Drupal, Magento & Expression Engine themes, but there is no bonus themes included with those.

But there’s more…

If you instead wanted to have a go at our Club Subscriptions, we can offer you a whopping 40% discount on those. This means:

• Grab a Standard Club Subscription for an initial fee of only $75 (and then $15 / month thereafter);
• Or grab a Developer Club Subscription for an initial fee of only $120 (and then $20 / month thereafter).

How To Subscribe: Click the links above or from our pricing page to subscribe. No coupon needed.

We trust that we’ve just made your Black Friday shopping a tad more awesome!

After careful and continued research we’ve realized our users love a WooThemes promotion every now and again… In fact, we’re pretty sure that you’d love a WooThemes promo every single day, right?

Unfortunately that’s not the case, BUT…

In the last year, Adii has been working on his new book – Rockstar Business – which is due out in 2 weeks’ time. Adii explains the book as “…a look at how I’ve turned myself into a self-branded Rockstar…”, which may have some merit, but this also means that Adii has been on the receiving end of quite a few “Rockstar” jokes from the WooTeam… The WooTeam is probably not the best, nor most objective book critic though… *chuckles*

On a serious note, we’ve seen a few snippets (you too can do so here) and knowing Adii we’re sure the book will be a really fun read. So we thought it would be a good idea to get you in on the action…

The Promo

For the rest of this month (24 – 31 August 2010), you can get a free paperback copy of Rockstar Business (yep, free shipping to anywhere in the world included) if you purchase any of our business themes.

Our thinking is that if you wanna be all Rockstar-like in business, you’ve got to start your business off with a great-looking, and functional website. Our business themes are perfect in that regard (there’s also a reason why it’s the most popular category on Woo). So not only will you find great value in using our themes, but you’ll get a great business read (courtesy of Woo) to boot.

We’re 100% sure you won’t be disappointed!

But anyway, let’s move onto the important news…

The first winner we need to announce, is a new club subscriber who will be the happy owner of a brand-new Apple MacBook, along with a Apple Magic Mouse & a beautiful Built Cargo Sleeve.

And the winner is: Marc-André Cournoyer. Congrats!

And then we also decided that we are giving one of our existing subscribers a 16GB Apple iPad (WiFi only) and a Built Sleeve – as just reward for their awesome & loyal support.

The lucky WooThemes club member is: Diane Bourque.

We’ll be in touch soon about organizing your prizes. For the rest of our awesome users: stick around, as we hope to do a few more giveaways soon! And have some great club member features coming soon.

In the past two years, we have:

• Released: 71 WordPress Themes, 7 Tumblr Themes, 6 Drupal Themes & 10 ExpressionEngine Themes.
• Published 363 posts, in 38 categories using 386 tags. Also created 128 pages.
• Expanded our team to 8 full-time members.
• Grown our community to over 30 000 members.

As has always been the case with WooThemes, we try to give the WooFans much more than we ask of them, which means that even thought this is our birthday, we’ll be giving you some presents instead…

We’d like to give one lucky WooThemes user a brand-new Apple MacBook, along with a Apple Magic Mouse & a beautiful Built Cargo Sleeve to keep your new MacBook pretty. This package is valued at about $1200 USD & we definitely know that the lucky WooFan to get this prize will absolutely love it!

Want a new MacBook? This is how you can win…

Everyone that signs up for a club subscription (either Standard or Developer) from now up until the close of business on Monday, 12 July, will be entered into a random draw for the MacBook prize package.

Note: If you are already a WooThemes user and have purchased individual themes from us in the past, we can offer you an applicable discount to upgrade to a subscription instead. Just drop us a mail and we’ll help you out on that.

By signing up to the WooThemes Club right now, you’ll get access to 71 amazing WordPress themes along with incredible support resources to help you maximize everything related to your WordPress work. So it’s really a no-brainer, sign up to the club for amazing value AND stand a chance of winning a shiny Apple MacBook prize package.

• Buy any Standard Package ($70) or Developer Package ($150) and get 4 bonus themes. That’s 5 themes for the price of 1.
• Buy any subscription with a 50% discount on signup: get a Standard Subscription for $62.50 (And $15 monthly) or a Developer Subscription for $100 (and $20 monthly).

As simple as that. Only valid from the time this post goes live (now) until midnight on the 30th of June.

Enjoy!

At the moment, our cheapest package is the Standard WordPress Package (at $70), which includes 2 bonus themes, on top of the purchase. Many of you however only require one theme for a quick project and with this new purchase option, you are now able to get in on the new, theme action for an even more cost-efficient price.

To take advantage of the offer, simply browse to the theme’s listing page (i.e. Coda) and then select the $40 option. Enjoy!

Then we probably need to announce the winner of the shiny, new MacBook that we are giving away… Massive congratulations to Adam Pickering from ThemeCouponCodes who generated the most affiliate sales during the WooLove period. Thank you for the loyal support in promoting our products Adam; you’re MacBook is already on its way!

To those of you that participated, but didn’t win, we’d like to say thank you as well. It’s awesome being entrenched in this vibrant & ever-growing community that is WooThemes, and we really hope that in the future we’d be able to do more of these kind of promotions, where we get to interact with our amazing users & fans!

To celebrate this year’s Valentine’s Day, we’ve decided to create a unique, little promotion that is sure to attract the attention of your loved ones and friends. We’ve been known to do the occasional “X-for-1″ promotion and whilst we know you adore them, we’d like to challenge you to send the WooLove to others this time.

So here’s the deal: We’ve created a new Valentine’s Day section in your user account dashboard which will allow you to send as much WooLove to as many of your friends, family members, and business contacts as you like. This WooLove will be sent out in the form of a special Valentine’s email that will include your details, and more importantly: a unique 50% OFF discount coupon for individual theme purchases for every friend that you send it to!

Pretty cool, huh? We think your friends would really appreciate some of that WooLove… Don’t you?

And we’ll cut you into that deal too… We will include your own affiliate link in the e-mail. So for every friend that clicks through to the site and accepts your invite to become their WooValentine, you’ll be getting 20% of any purchases. There isn’t an easier way to earn some cash than that…

But wait! There’s more…

Oh, how we have wanted to use this phrase in a blog post…

For the whole period that the WooLove promotion will be active (12 – 19 February), we will be checking who of you are the smoothest cupids when it comes to convincing others to be your WooValentine. The person that generates the most purchases amongst his / her friends during this period will win a brand-new Apple MacBook as a prize! You read it right: just send some WooLove to as many friends as possible and you may actually win an Apple Macbook!

Notes & Rules

This is what you would need to do:

1. Log into your user dashboard over here.
2. Go to the special Valentine’s Day page to send some WooLove.
3. Add as many friends / recipients as you like, then customize the message if you see fit.
4. Click “send” and the WooLove will be on it’s way to your friends.
5. Forget a few friends? Go back to step 3 & repeat.

And then just a few rules:

• The promotion runs from 12 – 19 February. That’s it.
• If you win the MacBook, you can always ask us for the cash instead.
• Please DON’T SPAM! Only send the WooLove to actual friends & people you know.

Got it? Now go send some WooLove already!

Running from today until the 24th of December, you can get 5 themes (on both Developer or Standard packages) for the price of one. That really is 5 themes, whilst only paying for one.** So if you’re the indecisive kind, you can now pick 5 themes all at once, without having to make up your mind on which 2 / 3 would suit your projects / needs best.

In addition to this, we’re also offering 20% off our subscriptions. This means you can pick up our Standard Subscription for only $100 USD and our Developer Subscription for $160 USD. Check out the pricing here.

Affiliates

To celebrate the festive season with all of our affiliates, we’ve also included some brand-new banners to market this promotion. So be sure to grab those from your dashboard and earn some more Christmas spending money.

** This does work out to $14 / theme (on Standard Packages) & $30 / theme (Developer Packages). Just thought, we’d emphasize the value even more…

For the next 24-odd hours, we will be giving you a 50% discount on all new club subscription sign-ups. This means that a Standard Subscription will cost you only $62.50 (down from $125) and a Developer Subscription only $100 (down from $200)**.

So if you’ve been hesitant until now, get all 53 of our themes with this great offer. All the cool kids are doing so anyway!

** Note: The monthly recurring fees for the Standard & Developer Subscriptions are still $15 & $20 per month respectively.