WooThemes

This week we interview  Craig Haggart of Go Innovate.

Goinnovate is a passionate, enthusiastic web design studio located in Leeds who believe in forward compatibility, web standards, and building web sites that are browser compliant.. We ask Craig a few questions about why they opted to base their recent re-design on a WooTheme.

Craig, you are using our Proudfolio theme, right? Just asking, because you have really done a great job of completely changing our basic theme…

Thank you very much I’m glad you guys like the design, and Yes it is true the website uses the Proudfolio theme, it’s hard to believe when you look at. We stripped the whole thing down and built it from scratch; kind of like dressing a manikin, the structure was there we just dressed it with our own style.

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This week we interview Jeff Finley of GoMediaZine.

GoMediaZine is a group of guys and girls passionate about art and graphic design. Their website is a great resource for any aspiring designer with a massive following. Recently they re-designed their website. We ask Jeff a few questions about why he opted to base their new design on a WooTheme.

Jeff, first up, we’ve got to say that GoMediaZine is our favourite modification of a WooTheme ever and you’ve become somewhat of a flagship of inspiration for us. Can you give us a bit of insight into the design?

Thanks, it means a lot.  I chose Fresh News because it had a lot of the functionality already built in and I just needed to tweak the look.  I didn’t want to just change colors. It was a big deal for me to infuse a little bit of Go Media’s rich illustrative brand but still keep it clean and well organized.  I felt a mild textured look was appropriate but I didn’t want to do a “grunge” design if you know what I mean.  I used elements from the memorable Concentric Circles Series that Go Media’s Oliver Barrett did 2 years ago that have become somewhat of a Go Media staple.  I figured it was an iconic image that people associated with us, so it fit perfectly.  And the hand-drawn-looking “hair” or whatever you want to call it is another design element that I have been using a lot in my work that people kind of recognize as a Go Media thing.  We have a “hair” vector pack that is very similar.  The choice of a deep purple was a new one for Go Media.  In the past, our Go Media sites have been focused on the yellow (which was initially part of our brand), which I honestly think is a hindrance.  I want to explore other colors, and naturally purple is yellow’s complimentary color, so it worked nice.   The texture came from the back of an old record sleeve.  Nice and dirty.

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As part of our overall offering here on WooThemes, we have decided to (in conjuntion with our recently launched showcase) publish some feedback from our users, which should inspire existing WooThemes users to maximize the use of their themes or entice prospective users to join in the fun.

This has thus resulted in the creation of a new section on our blog called “5 Minutes With Woo”, which will feature a quick-fire, 5 minute, 5 question “interview” with some of our users that we have showcased on the showcase (sounds a bit silly). The idea is just to give you some insight into the feelings of our users and their experiences with our themes.

So to kick this off, we have asked Steffan Antonas a few questions… Hope you find it interesting and find this new section of value, since we’ll be adding about 2 of these posts a week from now on. Enjoy! (more…)

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