Follow Ups


Follow-Ups makes it easy to automate communications via email and Twitter to keep your customers engaged and spending money.

A license entitles you to 1 year of updates and support from the date of purchase. Each installation of the plugin will require a licence key in order for you to receive updates and support.

Keep customers, students and prospects engaged with less work and manual effort

Do you always remember to send a personalized email to follow up with customers? Do you know who your best customers are and continuously nurture them towards an additional purchase or ensure happiness with their last one? Do you want to know when a student is falling behind or has not yet taken a quiz? Do you add new content and communicate this to your audience? Do you segment your mailing lists based on interest?

If you answered no to any of the above questions, Follow-Up emails will change your business for the better. The Direct Marketing Association reports that email marketing ROI is $43 for every dollar spent, making it the most effective marketing channel for driving sales.

Social media is all the rage, and with Follow-Ups you are not left behind. It has yet to become the direct sales driver that emails are proven to be, but it is extremely powerful as a marketing tool. This is why Twitter follow-ups are integrated into this plugin.

Follow-ups will better engage your customers and students by creating complex drip campaigns based upon user interests, course and purchase history to drive more purchases and higher engagement, all with less effort across multiple marketing channels.

Follow-Ups allow you to:

  • Email and Tweet your customers and prospects
  • Track efficacy of your emails (open/clicks/sends/etc)
  • Automate your marketing communications, so you can spend more time selling
  • Track customer value to enhance knowledge of your customers
  • Stay abreast of your students’ progress, and communicate updates
  • Create reminders to ensure no communication is missed
  • Optimize your email marketing spend with a single, one-time license and no outrageous monthly fees
  • Create and manage mailing lists to get a complete 360-degree view of your email marketing
  • Customize templates for each campaign (or even email) to ensure emails look great on every device
  • Personalize your emails with built-in variables and merge tags, as well as support custom variables
  • Enhance the WooCommerce email system and integrate it into your marketing plan

Follow-Ups Features

Simple email creation

Follow-Ups use the WordPress editor to create your emails, which means you do not need to learn anything new. Know how to write a post? You can write an email!

Group follow-ups into Campaigns

Easily group your different tweets and emails together into easy to manage campaigns.

Send tweets

Sending a reminder of follow-up via Twitter is as easy as scheduling an email. We’ve created a Twitter type to make it easy to keep your tweet length in check as well. You can also use our included variables to personalize your tweets.

Full fledged reporting

Don’t limit yourself to simply knowing your email was sent. With Follow-ups, you will get detailed reporting to help you understand the performance.

Know thy students, customers, and prospects

Get a detailed picture of your customers and prospect. See the status of every email sent to a specific email address (customer). Know if they opened a specific email, or better yet, clicked. See the value of the customer by seeing a summary of their orders. Create reminders for yourself, your partners, or your employees to take action on that customer.

Gain unrivaled control over your communications

Follow up Emails provides you with unprecedented insight into the schedule of communications. See everything that is scheduled in the future, and you can opt to suspend, delete, send now, or let it send as planned.


Want to do more? Wish to integrate your own app Follow-ups? Using the full-featured REST API that is included with Follow-up Emails, you can integrate anything you want to utilize Follow ups advanced scheduler and communications delivery vehicle.

Mailing lists

Communications don’t stop with just transactional based emails. Also build, cultivate and manage your mailing lists using Follow-up Emails. Have a list elsewhere? Import it into Followup Emails. Add emails to multiple lists, schedule emails using the scheduler, and segment your lists to your heart’s content.

Free and custom templates

Followup Emails comes bundled with a number of free starter fully-responsive email templates, but its power lies in the built-in email editor that allows you to create your own email templates to match your store, brand, service, and/or campaign. The possibilities for customization are endless.

Personalized coupons

Everybody loves a discount which is why Followups allows you to create coupons that are personalized for your customer, or subscriber, and automatically generate/create/save/report on that coupon for you. Creating a new coupon is simple, and integrating it into the email campaign is even easier.

Newsletters and One-time Emails

Create email templates and newsletters to send to as many of your customer segments as needed. Need to send a specific email to a single Mailing List? Want your employees to use a specific email template when communicating with customers? Follow-ups can allow you to do that. In addition, every email sent is tracked for future use and reporting.

Google Analytics integration

Easily append Google Analytics tracking values onto links in your emails, so that you can track email to purchase funnel using Google’s free analytics tools.

Sensei? We’ve got you covered

Communicate quickly, efficiently and automatically as your students progress through your educational and training programs. Send emails as your learners perform actions, answer questions, and finish lessons. Also, keep yourself in the loop by being notified of your lesson/class status.

Awesome integrations

Follow-ups are directly integrated with many of your favorite plugins and extensions making it extremely easy to send emails and tweets no matter what plugins you are using – even if you do not have WooCommerce installed. In fact, using our API, you can integrate with any service, just install Follow-up Emails and WordPress and you are ready to go!

  • WordPress
  • WooCommerce
  • Sensei
  • WooCommerce Subscriptions
  • WooCommerce Bookings
  • The Events Calendar
  • Twitter
  • WooCommerce Points and Rewards
  • Graphflow
  • Google Analytics

Plus, many more features!

  • Compound rules – bought this, but not that
  • Category/product inclusions and exclusions
  • Custom from/reply-to for every email
  • BCC support
  • 1000’s of trigger event combinations
  • 100’s of merge tags and variables
  • Support for custom variables
  • Archive/unarchive emails for future use
  • DKIM and SPF support
  • Bounce handling and support
  • Support, frequent updates, and custom services from plugin authors
  • Much more…

How to Get Started

  1. Buy this extension
  2. Download, install, and activate the plugin in your WooCommerce store
  3. Set up your first email or tweet and make it active
  4. Wait for your first emails and tweets to be sent
  5. Watch for your customers to start coming back and buying more!