Add event tracking powered by Mixpanel to your WooCommerce store.

View documentation for more info →

Information & Requirements

  • Supports WooCommerce Subscriptions
  • Mixpanel account required
A license entitles you to 1 year of updates and support. Each installation of the plugin will require a licence key in order for you to receive updates and support.

Get The Most Advanced Analytics For Your WooCommerce Store with Mixpanel

Add Mixpanel tracking to your WooCommerce store with one click and start getting actionable metrics today. Easily segment your data to easily perform complex analysis, visualize your checkout funnel with sales funnel reports, and watch visitors interact with your store in real-time.

WooCommerce Mixpanel Segmentation Builder

Build complex queries with ease

Designed for Mixpanel

This extension is designed to work with Mixpanel, the most advanced web and mobile analytics tool that gives you actionable metrics for your business. You’ll need to sign up for a free Mixpanel account if you don’t already have one. Mixpanel is free for up to 25,000 data points per month. Have a large WooCommerce store? You can add an additional 175,000 data points per month by adding the Mixpanel badge to your website.

Get Insight into Your Revenue and Customers

Track your revenue over time and easily segment by product, category, and more. See the average number of customers over time combined with average revenue per customer to give you better insight into how your store is performing.

WooCommerce Mixpanel Trends

See trends to help you identify ways to increase revenue and customer happiness.

Visualize Your Sales Funnel

See the percentage of people in each step of your checkout funnel so you can improve your checkout process. You can even segment the sales funnel by category or product!

WooCommerce Mixpanel Funnel Visualization

Improve your sales funnels to increase your store’s revenue

Easily build your visualizations and see exactly the information you want.

WooCommerce Mixpanel Funnel Builder

The funnel tool makes building complex funnels a snap.

Once you’ve built your visualization, use the the funnel analysis tools to perform a deep data analysis.

WooCommerce Mixpanel Deep Funnel Analysis

Analyze your funnel visualization with tools to help you find actionable data.

Real-Time Analytics

Running a one-day sale or advertising campaign and want to see how your customers are using your site? Use the built-in Stream view to see activity on your site in real-time.

WooCommerce Mixpanel Stream

Watch your customers interact with your store in real-time

Powerful Customization

All event and property names are customizable through the admin interface and can be individually disabled. Customers are automatically tied to their WordPress username or email address when logged in. Custom events can be tracked by adding a snippet to your theme.

WooCommerce Mixpanel Admin Settings

Already using Mixpanel? Easily customize event & property names to match your existing data

Supports WooCommerce Subscriptions

Selling subscriptions on your store? Great! Get insight into your subscribers by automatically tracking when subscriptions are activated, suspended, cancelled, renewed, and even when free trials expire. Mixpanel can show you average subscription length, cancellation rate, and more subscription metrics without any extra configuration required.

How to Get Started (in 5 minutes or less)

  1. Buy this extension :)
  2. Download and install into your WooCommerce store.
  3. Login to your Mixpanel account (sign up for free if you don’t already have an account) and grab your project token.
  4. Save your token on the settings page.
  5. That’s it! Sit back and enjoy easy but powerful store analytics!

Read the full documentation to see a full list of tracked events and properties, and to learn how to customize event / property names, track custom events, and more!

Need any more reason to buy? When you purchase a SkyVerge-developed extension, you’re getting the highest quality extensions for your WooCommerce store. Gain piece of mind by knowing that when you purchase our products, your store’s performance is as important to us as it is to you.

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