Storefront is an intuitive & flexible, free WordPress theme offering deep integration with WooCommerce.
It's the perfect platform for your next WooCommerce project.
Bulletproof WooCommerce integration
Storefront is built and maintained by WooCommerce core developers so you can rest assured the integration between WooCommerce, WooCommerce extensions and Storefront is water-tight.
Uptime is of utmost importance to any eCommerce site. Say goodbye to fear of conflicts between theme and plugin during major WooCommerce updates.
Mighty Oaks from little Acorns grow
The Storefront platform is built on solid foundations. Based on the popular Underscores starter theme (which Automattic use for all themes on WordPress.com) it also features a responsive layout, flexible, nestable grid system and schema markup for enhanced SEO performance.
Choose your own adventure
The default Storefront design is clean and simple - the perfect starting point from which to customise your store to match your brand, whether that's using the WordPress customizer or a custom plugin / child theme integrated with the developer friendly codebase.
What are you waiting for? Install Storefront and transform your shop now.
Lean & Mean
The Storefront philosophy is to do one thing well. In this case that is to provide a rock solid foundation for your next WooCommerce project.
Here's what makes Storefront great:
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Zero Shortcodes
With Storefront, you only get what you need. That means no superflouous shortcodes and other extraneous nonsense.
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Zero Sliders
Other WordPress themes bundle a multitude of sliders. Storefront lets you choose the appropriate plugin for your slider needs.
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Zero Page Builders
Page builders are great, if you need one. If you don't, they're bloat. Storefront is compatible with Site Origin PageBuilder, Velocity Page & Visual Composer. Install your favorite and go!
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Schema Markup
Valid schema markup for improved SEO performance.
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Tight WooCommerce integration
Bulletproof integration, not only with WooCommerce core but with several WooCommerce extensions.
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Just enough display options
Change the look and feel of your store in a few clicks and see your tweaks in real-time. Want more control? Check out the Storefront Desginer extension.
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Flexible CSS grid
Every storefront element has been meticulously placed upon a flexible and robust CSS grid.
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Responsive
Whether you view a Storefront store on a laptop / desktop computer or handheld device, it will adapt and display beautifully.
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Based on Underscores
Underscores is Automattic's popular starter theme, used as a starting point for all WordPress themes on WordPress.com. Secure & stable.
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Localised
Storefront is fully localised and ready for your translations. Download a translation file for your language, or contribute to translating Storefront at Transifex.
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Multiple widget regions
Storefront provides 6 widget regions, one in the header, one in the sidebar and 4 in the footer.
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Custom homepage template
The homepage template included in Storefront will display product categories, recent, featured, on sale & top-rated products.
Something missing? There's an extension for that!
The Storefront core feature list is lean & mean by design. To take your Storefront install to the next level, have a look at the Storefront extension catalog.
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Storefront Parallax Hero
Add an attention grabbing, immersive parallax hero component to your Storefront homepage.
$19.00 -
Storefront WooCommerce Customiser
Get complete control of your WooCommerce shop, personalise it to match your brand / audience.
$39.00 -
Storefront Designer
Get creative with Storefront Designer – fine tune your site design for a tailored aesthetic.
$39.00
View all Storefront extensions
Can't find the feature you're looking for?
Suggest and vote on ideas / feature requests at the Storefront Ideasboard. The most popular ideas will see prioritised development.
Looking for help & support?
There's a wealth of Storefront documentation available at the WooThemes documentation site.
WooThemes Customers can get dedicated support at our support portal.
Not a customer? Try the WordPress.org support forums.
Get involved
Spotted an issue in Storefront and want to report it? Or even better, submit a patch?
Head on over to the active github repository where you can help shape the future of Storefront!
