The WooThemes Blog

As we start finding our feet in the new year, we – as a company – are making plans not only about growing the business, but also about improving what we have and adding further value (as we have already demonstrated with the increase in our permanent X-for-1 offer). So whilst this may seem like a pretty standard exercise for most companies, we’ve tried to really delve deep into our ethos and ambitions in formulating our strategies for the year ahead (with a sneak peek of what’s to come in early 2010 here).

The “Small” Stuff

One of the things that has become more & more evident as we’ve grown & learned more about our customers (and how they use our products), is the fact that the seemingly minor improvements are generally those most appreciated. We’ve found that you don’t necessarily want us to release 10 new themes a month, but that you’d be happy for us to balance new releases with fixes & improvements to older versions too.

To put that into a little context for you… We will continue to develop, evolve and add new functionality to our WooFramework. Having announced a new version of the WooFramework in mid-December, one of our biggest priorities in January is to deploy this to all of our themes. We’ve also already started working on some pretty extensive & unique new functionality so watch this space.

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After being a rip-roaring success in 2009, we’re bringing back the 2nd Season of our Showdown later this month.

The Showdown aims to feature the best modifications submitted to The WooThemes Showcase and put them in the ring against other “competitors” in a fun, interactive competition to be crowned the best WooThemes modification. Our Showcase already features some amazing modifications and the Showdown is further aimed at increasing the visibility & usability of the Showcase (more great modifications, means more inspiration for existing WooThemes users looking to customize one of our themes).

We’ll be presenting some awesome prizes this time around (we’ll even try to get some prizes sponsored outside of WooThemes stuff), so make sure to submit all of your WooThemes modifications to the Showcase ASAP, so that you can be considered for the new season.

Welcome to the first day of 2010!**

After an amazing 2009, we’re extremely excited about the journey that lies ahead this year. We’ve been working behind the scenes, to get our ducks in a row and figure out what our goals & dreams are for 2010. So whilst all of these will be made public in the next couple of months, you can rest assured that we’ll be cooking up some ambitious ideas this year.

We’d also like to pass on our best wishes to every single customer & fan of WooThemes: may you too achieve all of your goals this year and have a great time whilst doing so! We hope – as always – that you’ll join us for the ride, as without you guys & girls, that road just isn’t as awesome.

May this year be even better than the last…

** For those a little bit tired after your celebrations until the early hours of the morning, we’ll extend the welcome to the second day of 2010 as well!

As we prepare to bombard you with some absolutely amazing new themes in 2010, we wanted to give you at least a little bit of a sneak preview of the new stuff before we close out the year.

Our new batch of themes (i.e. these are designs that have been completed and are ready for development) includes collaborations with the likes of Sam Brown, Liam McKay, Ryan Downie, Mads Esjing, Kirstin Pauk & Chris Rowe; so there’s bound to be something you like in the new year.** The batch also includes themes across all of our ranges i.e. magazine, portfolio, business & personal blogs.

Here’s a very sneaky preview (we’ll follow up with more detailed previews closer to the respective theme’s release dates)…

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