In the middle of January, we were approached by an extremely big multi-national corporate about possibly acquiring WooThemes. It was only a preliminary meeting for the company to guage our interest in a possible deal, but the figures and details were pretty concrete. Without mentioning any figures, I can however divulge that offer was very lucrative and it made us think twice. BUT – I believe we made the correct decision in declining the offer, based on quite a few business / personal reasons.

The main positive to come out of the meeting though, was the fact that we were obviously moving in a direction, where we have a much more mainstream appeal and audience. So to pursue this, we have decided to add 2 members to our core development team… WooThemers, please meet and say welcome to FRESH01 & Foxinni.

I have known both of these guys for quite some time now and we’ve been working together on custom design / development projects at Radiiate. As of 1 March, they will however (virtually) move over to WooThemes and our Radiiate offices in Cape Town, South Africa will become the semi-WooThemes HQ (because every Rockstar needs an HQ).

What does this mean for you?

The first thing that Fresh & Fox will be working on, is helping us get through the massive backlog of theme concepts that needs to be developed & released; so you can expect quite a few new releases during the next 2 months. In the short to medium term, you will also see us improving our member’s control panel / backend, as well as upgrading all of our support resources.

And then, from about mid-2009, you can expect WooThemes to start offering our most popular WordPress themes on some of the other great CMS platforms. We’re hoping to release some BuddyPress themes soon as well and Foxinni has already started playing with Magento. We’re also considering our options in terms of the upcoming release of ExpressionEngine (we have already started working with a new partner to start porting over the themes) & the new version of Drupal.

So these truly are exciting times. Climb on board now; you won’t be sorry.