It’s not often that we get the opportunity to release a theme that has a proven & very successful track record. For example – if we were ever to re-design our own website, and released this design as a theme; we’d be able to say that you’d be buying a theme / design that has indeed been very popular & profitable.
But with today’s release of Chapters, we get to do just yet…
Chapters was originally designed by uber-designer, Tim van Damme, and was used to to promote & tease my book: Rockstar Business (which has since been re-designed to gear it towards it’s post-release marketing strategy). Having sold more than 1000 copies of this self-published debut book, I’m happy to be a *tad* biased, and suggest that this theme definitely played quite a big part in the success of the book.
You could be selling your book with Chapters.
How it works
When I started writing my book, I knew I wanted to create a mechanism, and channel by which I could start promoting the book, so that once it was ready for release, it would’ve already gathered quite some traction. The biggest stumbling block in this regard, was obviously to convince people that my book was worthy of pre-ordering… And the only way to do that was to share teasers / previews of some of the content.
And that’s where Chapters steps into the fray: it’s perfectly designed to help you tease snippets of your upcoming book, whilst allowing you to make some proper progress on writing the rest of it.
In addition to teasing the content, the rest of the design also features enough space for a few pre-order banner ads to get those sales rolling in (which is a great way to keep you motivated through the writing process, which can become pretty lonely at times). What’s better than having all this great publicity take care of itself, before your book is even launched? 
But it can also be something else
Don’t have a book to sell? Chapters is still perfectly geared to help publish blog content in a non-traditional, yet hugely usable manner. Tim seems to have a knack in re-inventing the wheel when it comes to navigating website page content, take his early css-revolutionary design 24ways.org as a prime example of that.
The table of content menu structure of Chapters
For those of you who want to publish your WordPress blog posts and have them displayed with more of a book/case study layout, bundled with a table of content menu system it could be a very good fit for you.
To get a sense of just how awesome Chapters is, have a look at the demo or find the full theme listing with details here.
