The WooThemes Blog

Earlier this week I was staring at my computer screen, looking at a blank WordPress post page, trying to figure out what the headline for the release post of our latest theme, Statua, would be. This was admittedly a hard task.

I eventually settled for “To All Photographers: Meet Statua”, which is one of the ideas that didn’t seem too stupid or repulsed me.

The thing is that I know I could’ve done something simple. Maybe something like “Statua V1.0 Released”. That’s clear, concise and communicates what the post is about: we have released a new theme called Statua. Simple. It is however also boring as hell.

We don’t do boring. It’s never been one of our brand attributes to be boring and we’re definitely not gonna start being mundane with the headlines of our blog posts either. I regularly laugh at myself for the headlines that I end up using for blog posts, because there are some really silly one’s in there. But at least they’re not boring. And some of them are even quite quirky I’d think.

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WooVille has become a really popular feature since we introduced it towards the end of last year.

Initially we thought that it’d just be fun to share a bit of behind-the-scenes insight into the inner workings  of the WooTeam, whilst also generating some traffic to the site (this was probably our main motivation to start this up). Since the first WooVille went live though, we’ve found that the series has been a great addition to our workflow for a couple of reasons…

We hope you get to know us better. Sometimes joking about oneself is the best way to kinda be honest and share insight into who you are. And that’s what we’re attempting with WooVille: it’s not meant to be corporate, but instead it should give you an idea of who we are and how we work. We think that our customers enjoy the fact that they know who is behind the computer, the e-mails they receive, support tickets being answered and themes being released. It’s just our way of making sure we’re as personal as possible. 

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We’ve always believed that it is important for WooThemes – as a brand, company & community – to have a prominent, united & unified voice in terms of all of our external & internal communications. In this regard, we’ve thus been building & refining this voice since the very first day that WooThemes launched and we believe that after 2-odd years of this, we’ve become very good at this.

Having a brand or company voice means (this is our interpretation) that we are consistent in what we say, what we promote and the value we add across the board. I think it’s amazing that we are able to interact with existing & prospective users in such a way that has almost become expected from us, because we have associated great core values such as reliability, efficiency & uniqueness with the way we conduct our business. So when we release a new theme, you know that you can trust the quality & awesomeness thereof.

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We really love and nurture our WooThemes brand.  It would be ignorant for us to ignore how proper branding & marketing have helped us to create the WooThemes that we are today. Maybe it’s because we’re a creatively-focused bunch, which when mixed with some (hopefully) shrewd business decision-making, you get a proper, longer term strategy that can prove to be sustainable for the brand.

So it’s great when we get to see, that we’ve influenced people’s perception of “Woo”; but not just the way we use it – but the word as a whole. Last night on TechCrunch, they covered a new startup called WooRank, in the comments on that post some people believed that we were behind this new startup. Pretty neat, hey?

Now this post isn’t intended to gloat, but I’d like to point out two reasons why I think we’ve had this success in “owning” the “Woo” enterprise online (if not completely, we have a massive share of the “woo” market…).

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