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Rotimatic Case Study: It’s about time robots helped us eat better!

December 9, 2014 in Blog. 5 Comments

Rotimatic is the world’s first fully automated robot roti-maker. While it looks like an oversized bread maker it’s actually a fascinating piece of engineering that combines motors, sensors and hundreds of parts to spit out baked rotis at a pace of about one per minute.

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Case Study: Trendy Resumes

December 5, 2014 in Blog. 2 Comments

Given the importance of the moment a prospective employer opens a job application and reviews a resume it’s mind-blowing how many are badly formatted, vanilla or stuck in the nineties.

Trendy Resumes are offering a solution in the form of a user-friendly, online platform powered by WooCommerce  and we chatted to Antonio Iacopino, Trendy Resumes CEO.

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Case study: Dark Horse

December 1, 2014 in Blog. 2 Comments

WooThemes tend to have a soft spot for anything South African and Dark Horse is no exception. I met co-founder, Jarrad Nelson at The Old Biscuit Mill in Cape Town last year and heard a little of their story (whilst drooling over a very beautiful leather satchel). Dark Horse were early adopters of WooCommerce and our company journeys have tracked over the years. We caught up to hear about their recent site overhaul.

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WooCommerce shop up and running in less than 48 hours? Arthur did it.

November 14, 2014 in Blog, Customer stories. 6 Comments

Perhaps this sounds familiar:

You’ve always wanted to start your own business and finally have some time to make the dream a reality. A slick website to showcase and sell your products is the next step, but potentially costly, so you investigate setting it up yourself. With a little help from the internet you explore some CMS platforms – WordPress is mostly for blogging, right?


There are currently thousands of entrepreneurs, artists, teachers, large business, universities and more sorts worldwide relying on the power and flexibility of our free eCommerce plugin for WordPress, WooCommerce, on a daily basis. This month WooCommerce hit 5 million downloads and the futures looking bright.

We were delighted to hear from Arthur Lhermitte, a Parisian fashion designer who took the plunge to DIY his eCommerce and had up, running and shipping his products worldwide in under two days.


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Case Study: Using WooCommerce Bookings to sell exclusive indoor golfing experiences

October 29, 2014 in Customer stories. 3 Comments

Golf is as old as the hills so it’s pretty neat when it takes a bold and modern swing with some excellent tech. EM Golf UK makes it easy for people to book indoor golfing experiences and lessons with golfing pro, Ed Morton and we asked Reuben Mansell of One Hundred Web Design a couple of questions about his experience building the comprehensive booking system it required.


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Case Study: BrightWatches™

October 24, 2014 in Blog, Customer stories. 1 Comment

“Nothing valuable can be lost by taking time.” – Abraham Lincoln

We’re with Abe on this one, taking time to do things well and properly is a very good time and when it comes to building a website to showcase and sell your products? Even more so. We chatted to Michael Stoffer of BrightWatches™ about building the new home for their range of luxury watches.

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Case Study: Rift Labs Outsourcing fulfilment with WooCommerce + Shipwire

October 17, 2014 in Blog, Customer stories. 2 Comments

When you’ve successfully turned your frustration into a passion shared with others, how do you focus on what you’re good at while still giving your customers the fulfillment they expect? Today we take a look at the story of Rift Labs and the massive win of having excellent outsourced fulfilment.


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Case Study: Customized Snack Subscriptions For Athletes? Visit

September 30, 2014 in Blog, Customer stories. 3 Comments

Everyone loves a story, everyone loves a snack. And today we bring you a tale of world class food for athletes, available online through WooCommerce Subscriptions on, a beautiful, friendly and engaging ecommerce site. We chatted to Becca and Matt to find out about how they got from A to awesome.

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Case Study: Building Multiple Sites With Canvas

September 23, 2014 in Blog, Customer stories. Leave a comment

Canvas is our most downloaded theme and has been used for just about everything under the sun. Zain Joyce worked with it to build a family of thirteen sites for Oregon Trail Schools and his use case caught our eye. We hope you enjoy hearing a little more about Zain’s journey.


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Case Study: O V E R Clothing

August 28, 2014 in Customer stories. 4 Comments

With close to 2,000 entries in our Golden Ticket competition, it wasn’t easy picking a winner. So many of the sites we reviewed blew us away and we were left greatly impressed with our community and how they’re using WooCommerce. If Golden Tickets grew on trees, we’d be handing one to each of you!

We narrowed the pool of 1,965 entries down to a short list of thirty two, took a vote and agreed that Sinisa from O V E R Clothing deserved the mighty Golden Ticket. World, meet our winner.


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Sensei Case Study: Creating the AMK Pro Platform

July 29, 2014 in Customer stories. 9 Comments

franciscoI am Francisco Aguilera G., Creative Director of APK Estudio, a small Chilean web design studio, and blogger at I have published online tutorials and courses for several years through my own blog, my company website and other platforms such as Udemy and Floqq.

At the beginning of 2014 I had three courses published independently on different platforms:

  • Diseño web con HTML y CSS desde cero (Web design with HTML and CSS from scratch) (Published at Udemy)
  • Dominando WordPress sin programación (Mastering WordPress without programming) (Published at Floqq, Udemy and a course website, using Campaign Monitor autoresponders to send a daily class to registered users)
  • Tu primera tienda online (Your first online store) (Published on its own website, also sending a daily class by email autoresponder)

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Case Study: Nic Sells Socks. Beautifully.

July 22, 2014 in Customer stories. 5 Comments

NicSocks started because Nic Haralambous was tired of wearing rubbish socks. Now, his bamboo fibre, limited-edition socks – designed and manufactured in South Africa – adorn the feet of happy customers worldwide. Today we bring you Nic’s story of selling subscription socks, beautifully, on a WooCommerce powered website.

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Case Study: How ALEF Bookstores Scaled For 34000+ Products

July 17, 2014 in Customer stories. 2 Comments

Galal Aly from Robustastudio explains how WooCommerce enabled ALEF Bookstores, one of Egypt’s fastest growing bookstores, to scale in order to solve tracking challenges and take their blooming business to even greater heights.

ALEF Bookstores had embraced e-commerce for expansion but faced problems with scalability that threatened to slow them down. They needed to be able to track the many thousands of books within their inventory – whether available in their main warehouse or at branches – but due to many of the books having the same identifiers they were often untraceable.

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Jack Rudy Cocktail Co.

June 12, 2014 in Customer stories. 3 Comments

Cobble Hill is a full-service digital marketing agency in Charleston, SC. Creating inspired experiences on e-commerce platforms, Cobble Hill aims to blend strategy, design and technology for their clients. They’ve been around since 2012.

In this case study Austin Dandridge documents one of their client site developments for Jack Rudy Cocktail Company – a family run bar goods company that makes mixers for cocktails. They are distributed internationally and are rapidly expanding their offerings.

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Case Study: Vitruvian Fine Art Studio Online Art Classes

February 3, 2014 in Blog, Customer stories, Sensei updates. 12 Comments

David JamiesonDavid Jamieson, from the Vitruvian Fine Art Studio in Chicago, tells us how he uses Sensei along with a handful of other plugins to deliver online art instruction.

The work I do is extremely low-tech: I make drawings and paintings, and teach others to do the same. I’m a co-founder and principal instructor at the Vitruvian Fine Art Studio, in Chicago, where we offer instruction in realistic drawing, painting, sculpture and anatomy to students of all levels.

While our work at the studio is low-tech, our business is firmly rooted in the 21st century – we try to make use of current technology to enhance and extend our teaching and, to that end, we’ve begun offering online courses and instructional video downloads, via our website. It turns out that there are lots of people out there seeking to improve their drawing and painting skills, and putting some of our instructional material online is the best way we can help them do just that.

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Case Study : Vital Health Foods

September 10, 2013 in Customer stories, Team news. 8 Comments

hilton-mooreA fantastic case study of a WooThemes/WooCommerce installation for a very large and respected South African brand.

My name is Hilton Moore and I am a developer at kri8it; a South African web development and design agency based in George and Cape Town.

Recently one of our longstanding clients wanted to update and redesign their site and the attached online store to create one sleek and smart package. A while back we developed a large ecommerce solution built on WooCommerce; which we did our first case study on. We have implemented WooCommerce for a wide variety of sites and businesses. For us, it is an ideal online store solution.

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