We’ve blogged about how important & valuable design is for any business before, but we’ve not yet explained how we believe that it’s even possible to design our code.
Looking around the web, you’ll see that all of the most prominent platforms (i.e. the one’s with thousands / millions of users like Google, Facebook, Flickr etc.) understand one thing: to service that amount of users, you need to be designing & developing a product that is usable in the hands of their community. This means that things like a superior UI becomes paramount in their ability to influence both the emotions & experiences of the users whilst they are interacting with your product(s).
Since they are however hosted platforms, the users never touch the code behind the UI, which means the UI itself is purely a question of how well the designers & front-end developers have executed their jobs. Sure, we all know that there’s obviously thousands of lines of code that are making that awesome UI do its job, but the users themselves never comes into contact with that code. Which simplifies the whole situation greatly…
Continue Reading »
