We’ve always believed in being open and honest about the things we’re working on, the stuff that excites us, as well as the times when we’ve messed up. Sharing the good stuff is easy, but publishing about a major delay (and general crappy situations) isn’t as easy…
It’s not just about publishing blog posts either; by admitting to a screw-up via e-mail is just as hard. If we had a choice, we’d want to be perfect in every situation, and would prefer all of our users to be oblivious to the mistakes.
Eliminating mistakes completely (as a company) is impossible and trying to contain them / keep them secret is an exercise of volatile PR. We’d rather not even try that… Instead we believe that these kind of things are better said and admitted to, than just ignored, and figuratively speaking – a layer of wallpaper stuck on to cover the crack in the wall. We have found the WooCommunity to be appreciative of our transparency in this regard. 
