WooThemes

A Designed Startup

11. Mar, 2010 by Adii Rockstar in WooCamp

Ever since we started WooThemes, we’ve been absolutely fascinated with top notch design and we’d like to believe that this focus has been evident throughout all of our activities (from our themes, to the user experience on our site, our content and also our marketing campaigns). This should also be fairly obvious when you consider the amount of amazing web designers we’ve collaborated with, plus we’re always harping on about how awesome our designs are anyway…

Whilst design is ultimately subjective, one thing that can’t be disputed is the fact that our designer focus has probably contributed significantly to our success. This seems to be confirmed by startup guru, Dave McClure, in a recent BusinessWeek article about the value of design to startups:

“Design and marketing aren’t just as important as engineering: They are way more important.”

So in a very techy industry (the interwebs), there seems to be a lot of room for the more design-orientated folk among us. In the past, you could probably get by if you had a superior & groundbreaking product, but these days your competition is much tougher and you need to fight for every person that gives you their attention (superb design tends to be successful in this regard).

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Designing Woo-Awesomeness

22. Oct, 2009 by Adii Rockstar in Interactive

By now you’d know that WooThemes has worked with the best-of-the-best designers within our industry in creating some amazing themes. But our collaborations haven’t been exclusive to only the well-known designers; instead we’ve often collaborated with designers that were relatively unheard of before.

Designers like Firman Daus & Armono Wibowo have made a big impact with their submissions, whilst we’re also excited to preview a new, unseen design by the talented youngster, Ajmal Eylia. There is however one name that shoots to prominence when thinking about young, unknown designers that have made their debut on WooThemes: Izuddin Helmi.

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Saving You Money

09. Oct, 2009 by Adii Rockstar in Interactive

This morning I was randomly playing around with Google Lab’s News Timeline when I stumbled on two interesting, mainstream articles referencing WooThemes. The article entitled “How to Launch a Professional-Looking Blog on a Shoestring” basically went on to explain in great detail how a WordPress + WooThemes combination saved the author a lot of time & money in setting up a new website.

The second article about two mainstream news websites in Iowa who have also adopted the WordPress + premium themes approach, just drives the point home: premium / commercial WordPress themes save you both money & time.

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