As I sat down at my desk this morning, I set about doing some catch-up on the conversations that happened via e-mail and on our Basecamp over the weekend, when I suddenly realized that something new & unexpected was brewing within our team & the business as a whole.
In the last couple of weeks, we’ve been spending a lot of time working on the new WooFramework and then shortly thereafter we followed that up with the introduction of the new WooThemes Custom Navigation functionality. Now it is especially the development of the Custom Navigation that has surprised me a bit.
See, we’ve always been WooThemes (with the emphasis firmly on “themes”) and with the Custom Navigation functionality, we’ve developed something this isn’t core to the themes anymore (in the sense, that you could previously achieve a similar effect with plugins). So this is a bit of a shift away from our themes-only focused production line, whilst still staying relevant to the core business focus.
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