WooThemes

As Things Shift…

01. Feb, 2010 by Adii Rockstar in Development

As I sat down at my desk this morning, I set about doing some catch-up on the conversations that happened via e-mail and on our Basecamp over the weekend, when I suddenly realized that something new & unexpected was brewing within our team & the business as a whole.

In the last couple of weeks, we’ve been spending a lot of time working on the new WooFramework and then shortly thereafter we followed that up with the introduction of the new WooThemes Custom Navigation functionality. Now it is especially the development of the Custom Navigation that has surprised me a bit.

See, we’ve always been WooThemes (with the emphasis firmly on “themes”) and with the Custom Navigation functionality, we’ve developed something this isn’t core to the themes anymore (in the sense, that you could previously achieve a similar effect with plugins). So this is a bit of a shift away from our themes-only focused production line, whilst still staying relevant to the core business focus.

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Fresh Fox in the house

26. Feb, 2009 by Adii Rockstar in WooThemes News

It’s incredible to think that we’ve actually managed to contain our excitement and delay the announcement of this news for almost 6 weeks now… I’m actually pretty proud of us, considering how massive this news is. So let’s get to the story then…

In the middle of January, we were approached by an extremely big multi-national corporate about possibly acquiring WooThemes. It was only a preliminary meeting for the company to guage our interest in a possible deal, but the figures and details were pretty concrete. Without mentioning any figures, I can however divulge that offer was very lucrative and it made us think twice. BUT – I believe we made the correct decision in declining the offer, based on quite a few business / personal reasons.

The main positive to come out of the meeting though, was the fact that we were obviously moving in a direction, where we have a much more mainstream appeal and audience. So to pursue this, we have decided to add 2 members to our core development team… WooThemers, please meet and say welcome to FRESH01 & Foxinni.

I have known both of these guys for quite some time now and we’ve been working together on custom design / development projects at Radiiate. As of 1 March, they will however (virtually) move over to WooThemes and our Radiiate offices in Cape Town, South Africa will become the semi-WooThemes HQ (because every Rockstar needs an HQ).

What does this mean for you?

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