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Top 10 Extensions for Marketing Your WooCommerce Store

April 7, 2015 in Blog. 28 Comments

The truth remains that no matter how amazing your store and products, people are not just going to show up and throw money at you. Even Coca-Cola knows there’s no good time to take the foot off the gas and let up on marketing, establishing your brand, driving sales and working on UX to drive sales and secure customer loyalty.

It’s an attention-jungle out there, and once your WooCommerce store is running – it’s in good company, with over 7 million downloads – you’ll do well to commit money and time towards marketing. This can take the form of serving up great content on social media, Facebook advertising, remarketed ads on the Google network or marketing by adding extensions to your store itself.

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How to Build a Brand Image That Pulls Customers to Your Online Store

January 2, 2015 in How to sell online. 3 Comments

I’m going to name a few design elements. Tell me what companies come to mind.

  • A red and white color scheme.
  • A smiley face.
  • Two black circles overlapping a larger black circle.
  • Product names beginning with the letter “i.”

I’m willing to bet that you can figure out at least two well-known brands from those elements alone.

It’s no coincidence that the biggest, most influential companies often have the most iconic brands. That’s the reason why branding is universally considered one of the most important parts of running a business, and why people who can create iconic brands are often the biggest influencers in the business world.

Your brand is comprised of a story and an image, so before we get into the “image” part, we really recommend this post we’ve previously done on how to write the story. Your brand image is directly tied to your brand story, in fact, you could say it’s a visual complement to it, and it’s very important that you have one worked out if you’re going to work on the other.

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How to Promote a Service E-Commerce Business

December 23, 2014 in How to sell online. 2 Comments

promote-service-ecommerceFor the purposes of this article, there are three categories of online service business:

  1. Businesses offering services that can only be delivered within a certain range (e.g. startup ISPs)
  2. Businesses offering services where distance isn’t a factor (e.g. freelance coders)
  3. Businesses that offer both types of services (e.g. design firms)

This article focuses mostly on the first type, but there’s some advice in here for everyone.

For example, no matter what type of service you offer, the first step to marketing it is to identify your target audience as precisely as possible, whether it’s through a buyer profile or just careful analysis of your analytics data. This will dictate where you should be looking for them and what methods work best to find them.

The second step is to register your business with Google Places. Yahoo Local and Bing will also help. Why? That brings us to our first step…

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How to Use Customer Purchase Behavior to Your Advantage

October 23, 2014 in How to sell online. 2 Comments

customer-purchase-behaviorThis is a tough subject to cover. There are as many ways to use customer purchase behavior as there are customers and potential customers, and as many customers and potential customers as there are people.

Figuring out buyer behavior in general is a huge task. First, you have to draw a difference between universal buyer behavior and any buyer behaviors that may be unique to your field, or even your site. We’ll talk about both in this article. Next, you need to know how different types of customers buy, so when you begin to research your customer base, break it into manageable segments and start by researching a single demographic.

Most of this stuff isn’t exclusive to this topic, by the way. As you’ve probably noticed, marketing as a whole is entirely based in psychology. The whole process is all about manipulating buyer behavior, and using existing trends in it to your advantage. So knowing this information might just help you in all your marketing efforts from now on.

So, let’s start with the most general form of it: The buying process.

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Is Your Marketing Copy Working to Sell Your Products?

October 22, 2014 in How to sell online. 2 Comments

Here on the internet, words and pictures are all you have to sell your product. So your writing is the backbone of your marketing efforts.

However, plenty of people still have misconceptions about it. Despite what many people believe, copywriting is not bragging, it’s not trying to force your product on the customer, and it’s not all about keywords anymore. In fact, it never was.

But enough on how not to write effective copy. Here’s how to do it. Start by asking yourself these four questions:

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Are You Leveraging the Right Tools for Marketing Your E-Commerce Site?

September 12, 2014 in How to sell online. 2 Comments

marketing-ecommerceBefore we dive into this complex topic, there’s one thing I need to get out of the way:

No matter what type of marketing campaign you’re working on, I can’t overstate the importance of analytics. Top online marketers are able to achieve conversion rates over three times higher than their competition just by virtue of investing in analytics, testing, and optimizing.

Try to leave room for changes in the design of your campaigns. And, as data comes in, start thinking of ways to change them to accommodate your customers. That way, you can make immediate use of what you’re learning about what works and what doesn’t. Make a habit of conducting A/B testing for all of your marketing efforts. Let the data you receive determine which option you should go with over the long term.

That said, in this post, I’ll briefly run through several forms of marketing and touch on some fundamental ways to implement them. Some of this advice may seem simplistic, but you’d be surprised how far you’ll get just by making sure you’re doing these things. A lot of that has to do with the fact that many of your competitors are doing them!

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The Best Ways to Make WooUsers Happy

May 11, 2011 in Team news. 16 Comments

One of my favorite parts of working with the WooCommunity is hearing from a satisfied customer. We aren’t always able to make everyone happy, but for the most part I’d say we get the job done and have many happy WooThemes fans from it. 100% Satisfaction is always something we’re striving for, but for some people we just won’t ever be able to put a smile on their face. I do think I’ve developed a bit of a strategy though in my short time and experience working with Woo.

Here are the ways I’ve found to make and keep WooUsers happy…

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