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How to Use Customer Purchase Behavior to Your Advantage

October 23, 2014 in How to sell online. 2 Comments

customer-purchase-behaviorThis is a tough subject to cover. There are as many ways to use customer purchase behavior as there are customers and potential customers, and as many customers and potential customers as there are people.

Figuring out buyer behavior in general is a huge task. First, you have to draw a difference between universal buyer behavior and any buyer behaviors that may be unique to your field, or even your site. We’ll talk about both in this article. Next, you need to know how different types of customers buy, so when you begin to research your customer base, break it into manageable segments and start by researching a single demographic.

Most of this stuff isn’t exclusive to this topic, by the way. As you’ve probably noticed, marketing as a whole is entirely based in psychology. The whole process is all about manipulating buyer behavior, and using existing trends in it to your advantage. So knowing this information might just help you in all your marketing efforts from now on.

So, let’s start with the most general form of it: The buying process.

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Is Your Marketing Copy Working to Sell Your Products?

October 22, 2014 in How to sell online. 2 Comments

Here on the internet, words and pictures are all you have to sell your product. So your writing is the backbone of your marketing efforts.

However, plenty of people still have misconceptions about it. Despite what many people believe, copywriting is not bragging, it’s not trying to force your product on the customer, and it’s not all about keywords anymore. In fact, it never was.

But enough on how not to write effective copy. Here’s how to do it. Start by asking yourself these four questions:

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Are You Leveraging the Right Tools for Marketing Your E-Commerce Site?

September 12, 2014 in How to sell online. 2 Comments

marketing-ecommerceBefore we dive into this complex topic, there’s one thing I need to get out of the way:

No matter what type of marketing campaign you’re working on, I can’t overstate the importance of analytics. Top online marketers are able to achieve conversion rates over three times higher than their competition just by virtue of investing in analytics, testing, and optimizing.

Try to leave room for changes in the design of your campaigns. And, as data comes in, start thinking of ways to change them to accommodate your customers. That way, you can make immediate use of what you’re learning about what works and what doesn’t. Make a habit of conducting A/B testing for all of your marketing efforts. Let the data you receive determine which option you should go with over the long term.

That said, in this post, I’ll briefly run through several forms of marketing and touch on some fundamental ways to implement them. Some of this advice may seem simplistic, but you’d be surprised how far you’ll get just by making sure you’re doing these things. A lot of that has to do with the fact that many of your competitors are doing them!

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The Best Ways to Make WooUsers Happy

May 11, 2011 in Team news. 16 Comments

One of my favorite parts of working with the WooCommunity is hearing from a satisfied customer. We aren’t always able to make everyone happy, but for the most part I’d say we get the job done and have many happy WooThemes fans from it. 100% Satisfaction is always something we’re striving for, but for some people we just won’t ever be able to put a smile on their face. I do think I’ve developed a bit of a strategy though in my short time and experience working with Woo.

Here are the ways I’ve found to make and keep WooUsers happy…

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