The WooThemes Blog

Microblogging is still catching flame like a house on fire. After our foray into this type of themes – and the popularity of  Retreat amongst others – we’re now venturing into that field again with our latest theme, Unite.

Unite was collaboratively designed by the pixel perfectionist Rogie King and it offers you a sweet, minimalist canvas on which you can create and showcase your content. The minimalist design is unobtrusive, which also means that your content can do all of the shining (here’s a reminder to implement a great “content is king” strategy). So we’re saying that this makes Unite great, but from your viewpoint this may all seem a tad dull… Maybe this would’ve been true had we not spent a lot of time adding some new bling to other aspects of the theme…

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We’ve been talking about tumblog themes for a while now and you all know that our messages in this regard have been rather vague. Today we actually have something new & significant to add to the previous conversation…

Within the WooHQ, we’ve been discussing tumblogs extensively, and the conversation that we have had with you guys & girls here on the blog is minimal compared to the extended internal discussions on the matter. The only evidence that these discussions have resulted in anything more than talk is the release of Cinch & Slanted (both powered by WordPress) and teasers about an upcoming iPhone app to work with those tumblogs running on WordPress.

Nothing new there just yet… But we finally have an answer to the question so many of you have asked us in recent weeks: Are you making themes for Tumblr?

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For about 2 months now, we’ve been using the Prologue2 theme for WordPress as an internal Twitter- (i.e. Yammer) and Campfire-like communication method. Why? Well, the team was working slightly different hours (so Skype not always an option and sometimes too demanding & in-your-face) and e-mail became too much.

We still needed to keep up to date with what the team was working on at any given stage though. So Prologue2 was our solution. (Preferred over Yammer or Campfire, because it’s awesome and it’s free.)

Before I tell you how we’re using P2, here’s some extracts from Matt Mullenweg’s blog post on the matter:

We found a solution in Prologue which added a posting box to the home page and gave it a Twitter-like feel. Now Automattic had a pulse, a place where the incredible amount of activity was chronicled and captured. It was low-friction and hassle-free, we all started using it more.

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