In the end though, this wasn’t about us, our celebrations, or our unique marketing campaign. Nope, it was all about raising money for a worthy charity in the aid of global breast cancer awareness.

So it’s with pride today that we get to announce that our selected charity – Breast Buddies – will soon be receiving a cheque for a whopping $5330.00 USD. We’re hoping to meet up with them soon and will post some pictures when we do.

In the meantime, please accept a sincere thanks from our side in making this a wonderful & successful campaign. We’d also like to make special mention of Brian Gardner who helped with & sponsored the #woobs giveaway. Hoping we can count on all of your support again in future!

If you haven’t seen it yet, then you’re not following us, are you?

Anyway… We’re all about the design, the WordPress goodness and the themes; so we’ll get to it already. We gave Sarah a very clear & simple brief (that’s what we’d like to believe okay) about her design for WooThemes: “Design a girly / alternative version of our Antisocial theme to support our Breast Cancer Awareness campaign.”

The end result? Royalle…

Royalle - Homepage

Royalle - Inner Page

Note: If the guys are feeling left out, we’ll also be releasing Royalle in a variety of colours; so there will be quite an extensive list of styles / colour schemes to pick from. You can preview the blue version (Homepage and Inner Page) so long.

Basically we wanted Sarah to create something that is a blog, but is not a blog at the same time. We’re finding that there’s a big move away from fully-fledged blogs for individuals these days in favour of aggregation spaces (like Royalle or Antisocial) or tumblelogs (which we’re working on). For us, it’s a case of not trying to reinvent in the wheel – Antisocial has been very successful and we wanted to build on that momentum.

So what are you thinking? Do you like? Anything we missed in Antisocial that should make the cut this time? Fire away with those ideas / suggestions / feedback, so that we can release another top-notch theme for your perusal.

And beyond that, *please& support our Breast Cancer Awareness campaign.

So if you’re keen to possibly win almost $2000 USD in prizes and you’d like to do a great thing (in supporting breast cancer awareness), then you should seriously consider publishing your #woobs tweets before Wednesday… Here’s some of the funniest tweets thus far…

No lollipops for ignorance. Ignore the twins and it will suck. #woobs – Published [#} by @lnicole.

#woobs I did it again! I took the twins to the Dr. for a check and he gave me a lollipop. More than I get when I check them myself. - Published [#} by @haydenbond.

I bet the Twins would be World Series-bound if they used lollipop-shaped bats, just saying! #woobs - Published [#} by @rkudeshi.

And so, my fellow lollipop enthusiasts, ask not what the twins can do for you; ask what you can do for the twins! #woobs - Published [#] by @kr1st.

The Hoff Agrees that we all must save the twins! #woobs http://pic.gd/99adbc – Published [#] by @valopez.

So go on then… Tweet your #woobs entry now!

This may come as a surprise to many of you, but when it comes to competition within the WP community, all of the competitors (in the corporate sense of the word) are very friendly with each other. And as evidence of that awesomeness, Brian Gardner (founder of StudioPress) contacted us with a great idea in support of our We Love Boobs campaign. So here’s the down-low:

The Giveaway

Before we tell you how you can enter this competition / giveaway, here’s what you can win:

• 2 x 3-month Developer Club Subscriptions
• 4 x Developer Package Themes**
• 10 x Standard Package Themes**
• 5 x Awesome WooThemes Ninja T-Shirts

**What makes this even cooler, is the fact that Brian has committed to contributing 50% of the costs of these themes ($650 USD) straight to our We Love Boobs campaign, so that’s another $650 USD that will be going to the awesome organization we’ve identified in aid of breast cancer awareness.

So this is how you win…

Twitter #woobs

To enter this draw, you only need to craft a clever & fun tweet… But we’ve got some “rules”…

1. The tweet needs to include the hashtag #woobs; and
2. You also need to use the words “twins” or “lollipops” in a fun & creative way.

Here’s an example tweet…

I checked in on the twins today and they look both happy & healthy! #woobs

We will then randomly select the 19 people who will be winning the 4 Developer Packages, 10 Standard Packages & 5 WooTee’s, whilst the 2 Developer Subscriptions will go to two tweets that we deem to be the most creative! (The most creative tweets would most likely include both the words “twins” and “lollipops”… Just sayin’…)

Get it? Remember that ultimately this campaign is about raising funds & awareness that will benefit the fight against breast cancer. So keep things clean & respect that people have lost loved ones to this horrible disease.

When we first decided that we wanted to support International Breast Cancer Awareness Month, we approached Veerle Pieters (who we had previously worked with on Abstract) to design a theme that would not only celebrate women, but also support our own awareness campaign during October. And so F01.01 has been born…

F01.01 - Homepage

F01.01 - Inner Page

From the above screenshots, you’ll see that the design is perfectly suited for all our girly personal bloggers out there, as it sports a pixel-perfect (and custom) illustration in Veerle’s signature style. But beyond the obvious awesomeness of that illustration, the whole design carries a sophistication that you would only experience in designs created by designers of Veerle’s quality; it definitely looks like every piece of text, every link and every button has been hand-crafted to perfection to make F01.01 one of our most stylish themes to date.

If at this stage, you’re wondering how the girly illustration will relate to your own personal branding, we’ve devised two possible plans at this early stage:

• We will be making it easy for you to simply exclude the illustration from your design and thus only use the rest of this amazing design; or
• We hope to work with other illustrators to customize the illustration enough to be representative of more women (hair colour, ethnicity etc.) with a few more colour style options in terms of clothing.

And in terms of the guys, we haven’t forgotten you either… Whilst the focus of the theme is definitely on enhancing our “We Love Boobs” campaign, Veerle has also created F01.01′s sibling aptly titled M01.01…

M01.01 - Homepage

M01.01 - Inner Page

So what do you think? Excited about this release (which will happen in the next week or two btw)? We’re really hoping that we can count on your support for both this theme, as part of our awareness campaign, so shoot with those suggestions and ideas which will hopefully make this another top-notch WooThemes release…

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We’re starting October with a bang and you’ll see the themes that we release this month will have even more of a wow factor. So we hope you are all ready?

Since October is the international breast cancer awareness month, we’ve decided to pinkify WooThemes a little in the aid of creating more awareness around this terrible disease. You can find all the information about our promotional campaign over here.

This is only the start of the campaign and we’ve got a few things planned throughout the month to really make it a fun, interactive, but ultimately a worthy experience for all involved. So we hope we can count on your support to make it a truly smashing month?