The WooThemes Blog

How do you know that your products work the way they are intended? You use them yourself.

We’re firm believers in using our own products, which means that exactly the same WooFramework that goes into our themes, is the one that WooThemes.com has been built on and is powered by. We believe that this best communicates our trust in the themes that we develop, and makes for a healthy marketing campaign.

Three examples of us actually using our own stuff:

• We recently hired Ryan as our new community manager and we used our jobs board (the theme is not ours, but we’ll save that for another blog), WooJobs, to advertise the position and handle the applications. We got 34 top applications in the space of 4 days and managed to hire an incredibly talented individual to the WooTeam in less than a week.
• The WooThemes Showcase has been using a slightly modified version of Snapshot (a free theme we released back in the day). The Showcase these days features almost 1500 awesome modifications of our themes and is still running strongly (probably due to the continuous improvements that has gone into the WooFramework which powers Snapshot).
• For our Express iPhone App marketing we use a modded version of our Apz theme to showcase it’s features and act as a sales tool.

There isn’t a much better testimonial than that, is there? 

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The stylish marketing tool for your company

Today I can finally announce the launch of our new business theme dedicated to stylishly marketing your products or services, Productum.

Why the name? Productum is latin for “something produced” and seeing we usually fill our theme demos with latin “lorem ipsum” dummy text I thought it was pretty appropriate.

The custom home page makes good use of the prime real estate with a javascript image switcher packing in 4 dedicated images, an about section with linkable buttons, a content area dedicated to one of your wordpress pages, a scrolling carousel dedicated to a specific category of posts, 4 widgetized footer modules and on the inner pages 2 widgetized sidebars with 6 custom woo widgets to use. All of this comes bundled with our wonderful usual theme options panel and 11 colourful styles to chose from.

Ariel and the Southern Media crew helped splice and dice the photoshop work into neat, beautiful code relying on the customizable 960 Grid System. Magnus then helped with his php wizardry skills and we implemented the wonderful woo theme framework.

As always we’d love to hear your feedback.

Find out more about the theme or demo it here.