The WooThemes Blog

We really love and nurture our WooThemes brand.  It would be ignorant for us to ignore how proper branding & marketing have helped us to create the WooThemes that we are today. Maybe it’s because we’re a creatively-focused bunch, which when mixed with some (hopefully) shrewd business decision-making, you get a proper, longer term strategy that can prove to be sustainable for the brand.

So it’s great when we get to see, that we’ve influenced people’s perception of “Woo”; but not just the way we use it – but the word as a whole. Last night on TechCrunch, they covered a new startup called WooRank, in the comments on that post some people believed that we were behind this new startup. Pretty neat, hey?

Now this post isn’t intended to gloat, but I’d like to point out two reasons why I think we’ve had this success in “owning” the “Woo” enterprise online (if not completely, we have a massive share of the “woo” market…).

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A while back I published a post entitled “8 Ways to Guarantee Steady, Incoming Traffic” and a little over two months later, we still find ourselves implementing the exact same strategies in attracting traffic to our website. The great thing about this strategy is the fact it has resulted in a constant 10%+ month-to-month traffic increase for WooThemes. So it actually works.

What we’ve found though is that irrespective of implementing specific strategies; it has been our persistence that has paid the biggest dividends in our growth over the last 12 – 18 months.

So what is this persistence that I’m referring to? Well, basically it’s just deciding on a plan / strategy and then sticking to your guns in executing those decisions – even if you can’t necessarily immediately see the effects of those plans. Here’s a few reasons why persistence pays off…

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In the past few months, we’ve been trying a few different marketing strategies to increase the incoming traffic to WooThemes (including WooCamp & The Showcase of course) and we found that by far the hardest part of that is to ensure that the traffic comes in constantly and consistently i.e. not peaking every 2 weeks and then just flattening out.

And we believe we’ve been relatively successful, considering that our unique visitors are up 16% and pageviews, 25% from June to July. Also, if you look at the following two traffic graphs, you’ll see that the incoming traffic line is a lot flatter in July compared to June. Weekends will obviously be more quiet, but the aim is to even get visitors to your site then…

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