The WooThemes Blog

You’ve come to know us as some crazy kids and we like doing stuff like just giving you some free themes. So as has become fashion around here, we’ve got to celebrate the launch of WOO2 with another 4-for-1 special. I’m tempted *not* to tell you how it works (because if you don’t know how we roll by now, we dunno on which interweb you’ve been living), but here’s the details:

You can basically buy any Standard or Developer Package theme (from our collection), and get any 3 themes of your choice completely free. This offer is available from 17 – 24 June 2009 and we won’t either backdate it to previous purchases or extend it past the 24th.

Enjoy the new themes!

Along with the launch of WOO2, we’re also proud to announce that we’ll be officially embracing the General Public License (GPL) on all of our themes going forward. How did this happen? Here’s the story…

The Story

So back in August last year, I met up with Matt Mullenweg (WordPress founder) at WordCamp South Africa and we had a good chat about what we were doing at WooThemes. At that stage, the GPL issue was still highly contentious with a lot of contradicting opinions on whether themes needs to be GPL or not. But anyway (that’s not important), I told Matt one thing and that was that Magnus, Mark & myself have always believed that we were contributing a helluva lot to the core WordPress project and that licensing our themes with the GPL was always on the horizon. That statement did however come with a provision that we’ll do it when we feel comfortable making that decision.

Fast forward to February of this year, when the whole WooTeam sat down and discussed where we’d like to go with the future of WooThemes. It was there that the whole re-design (WOO2) was conceptualized and along with that decision we decided to license our themes under the GPL. We have therefore had to keep this incredibly exciting news secret for almost 4 months now, but we’re very happy that it is finally here and that we can announce this to the world.

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So after a few months of hard work, we’re finally ready to roll out the new WooThemes, which we’ve quite successfully dubbed as WOO2 over the last couple of weeks. We’ve tried to create a lot of hype surrounding WOO2 and we hope that everyone is just as excited as us to read the rest of this post…

(BTW… If you’re reading this in a RSS reader, get yourself over to the site, because everything is new & shiny!)

We won’t want to keep you too long (because you should explore the website yourself and discover all of the awesomeness that way), but we figured it’s a good idea to give you a bit of a summary of the new things that WOO2 brings. Here we go…

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So on Friday, we asked you to help name our new content / news blog on WOO2 and we got quite a few, really cool suggestions from all of you. We’re really surprised with the creativity of your ideas and we’d like to thank all of you who threw an idea into the hat.

In particular we’d like to thank Jake, Gould, Steve Robillard, Prashant and Brad Potter, who (in our opinion) contributed the best ideas and makes it into our little shortlist.

And now we just need you to vote for your favourite suggestion below…

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So I need to call in some help on this one… We’ve been frantically busy building WOO2 in the past couple of weeks and one of the new things that you’ll see on the new site, is that we’ll be splitting our current blog into two niche purposes.

So this existing blog, will continue to function as our main blog, but will essentially turn into communication with existing & prospective users (which it basically is now). This means that we’ll feature company-related news here, as well as use it for marketing and some kind of development / updates type blog.

Then, the new blog (which is where I’ll need a bit of your help) will be running of a sub-domain of WooThemes.com and whilst it will contain WooThemes branding (very similar to the new WOO2 website), it will have a totally different purpose. This blog will be a content blog, where we’ll cover a variety of different topics of interest to people that would use our themes. So if I had to define the scope of this blog, I’d include the following topics:

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So you would’ve noticed that we seem to be slightly more visible and maybe a little quieter since the beginning of the month (considering it’s middle of the month and we’ve only released one theme thus far). It would thus be fair to ask us what we’re doing at WooThemes HQ and when we are planning on releasing all of those amazing theme concepts we’ve previewed?

Only problem, is that we’re gonna tell you that we simply don’t know…

BUT – that doesn’t mean we’re not working extremely hard to improve things around here. So either way we hope you’ll be happy and impressed with us! Here’s what we’re doing…

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