
October is International Breast Cancer Awareness Month and since we have big hearts (and totally love boobs), we’d love to do our bit in helping to fight this worthy cause.
It’s undeniable that all of us have important women in our lives, without whom life just wouldn’t be as awesome. Current statistics suggest that almost 200 000 women will be diagnosed with breast cancer in 2009 and 40 000 women will pass away as a result of this horrible disease (via). Those statistics alone should be enough to convince anyone to throw their weight behind and support breast cancer awareness.
So we’ve decided to lead by example in the WordPress community and do our bit in the global fight against this often fatal disease…
HOW WE’LL HELP
During the month of October, we will be donating a percentage of our proceeds to a local South African breast cancer charity (information below). We’re hoping that you will buy a bucketload of themes from us during this next month, enabling us to make a significant financial contribution to this charity’s breast cancer awareness efforts.
This is what we’ll be donating:
- 20% of total sales of any of our Business themes; and
- 100% of the sales of two new themes (to be released in October) which has been designed by top female designers – Veerle Pieters & Sarah Parmenter.
THE CHARITY
We have chosen to support a local organization – Breast Buddies – in their efforts of raising awareness about breast cancer and also providing a support forum for people that have been affected by the disease.
We specifically wanted to support a South African organization, as the whole WooTeam will be in the country in November, which means we will be able to meet up with the great people at Breast Buddies and hand over the proceeds this campaign will generate.
SHOW YOUR LOVE FOR BOOBS

Affiliate banner ads now available
In addition to buying as many themes as you possibly can, you can also tell your friends about breast cancer (in general) and the “We Love Boobs” campaign that we’re hosting here. We also created some nice pink affiliate banners for all our affiliates to help us promote this very worthy cause.
So show your love for boobs and spread the word about breast cancer awareness in October!
Related Blog Posts
Some blog posts that definitely have a pinkish feel about them…
- 2 Nov – #WOOBS Raises $5k for Charity : The final chapter for this amazing campaign!
- 28 Oct – Dual Releases, 50 Themes & 4-For-1’s: We release both f0101 & Royalle, plus celebrate with a 4-for-1 special.
- 13 Oct – In The Company of Royalty: We preview Sarah Parmenter’s design, which is the 2nd theme we’re releasing specifically for our Breast Cancer Awareness campaign.
- 12 Oct – More #WOOBS: An update on the popular #WOOBS giveaway we’re running at the moment.
- 07 Oct – The #WOOBS Giveaway: A fun little Twitter giveaway in aid of our awareness campaign.
- 06 Oct – Meet F01.01: Veerle Pieters’ theme design in aid of this campaign.
- 01 Oct – We Love Boobs: We launch this campaign.




