WooThemes

An e-commerce toolkit that helps you sell anything. Beautifully.

Transform your WordPress website into a thorough-bred online eCommerce store. Delivering enterprise-level quality & features whilst backed by a name you can trust. Say hello to WooCommerce.

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Strength & Flexibility

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Built upon core WordPress functionality for stability, with enough hooks and filters to satisfy the most avid theme developer.

Customizable

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Your business is unique, as should your online store. Choose one of our themes or build your own and give it a personal touch using the built in shortcodes and widgets.

Smart Dashboard Widgets

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Keep birds-eye view of incoming sales and reviews, stock levels and general store performance and statistics all from the WordPress dashboard.

Features

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Seriously, WooCommerce has got more features than you can shake a stick at. But don’t just take out word for it, try it for yourself.

WordPress centric

At its core WooCommerce has been explicitly built upon core WordPress functionality. This extends to the backend interface where each and every admin screen and write panel has been designed to match the WordPress UI which we all know and love. As soon as you start using WooCommerce you’ll feel right at home.

An analytical overview of your store

Detailed sales, customer and stock reports.

Having a stylish, feature-rich store is one thing, but orders are what matter most. Built into WooCommerce is our beautiful, detailed reports panel. At a glance you can check your stores overall performance, or drill down and inspect daily sales, monthly sales, individual product sales, top sells and top earners. Fine tune your store and push it to it’s maximum performance.

Deliver globally

We’ve built in comprehensive shipping settings enabling you to define shipping costs per product, or declare a flat rate for all your products, you can also offer free shipping. Extend these options with our table rate shipping extension to define different shipping rates for various countries, or different weight brackets.

Lots of shipping options available via various WooCommerce extensions.

Financial control

WooCommerce offers robust tax settings and options to serve small boutiques right up to global conglomerates. Intuitively configure multiple tax rates for different regions as your online store goes international!

Add various tax rules for countries using the intuitive interface.

Customer management

Customers are of course managed through WordPress’s own user management functionality.

But on the front-end each user has their own secure account section where they can add multiple shipping and billing addresses, review and track past and present orders, manage their personal details and change their password.

A front-end overview of a customer's recent orders.

Order management

An overview of your orders which you can quickly filter through.

Orders are the most important part of any online store, so in WooCommerce we’ve created an intuitive order management suite. Here you can manually add edit orders, reduce stock and send email invoices. There’s even a handy order history section detailing when an order changes status.

Create & sell all kinds of products

Physical products? Check. Digital products? Check. We’re really staying true to our word: WooCommerce empowers you to sell anything online. If you’ve got the product, we’ll help you sell it.

WooCommerce’s product management is focused on ease-of-use; if you’re comfortable writing & publishing a post within WordPress, adding products to WooCommerce will  be a similar breeze. E-commerce doesn’t need to be complicated.

A variable product beautifully presented to your potential customers.

WooCommerce also supports grouped products, product variations and a spiffy import & export tool for products.

Managing your inventory

Nobody wants to be caught with their pants down and with WooCommerce’s inventory management tools, we’ll make sure that you know exactly what the status is on your inventory. We won’t allow you to sell a product that isn’t in stock and we’ll even highlight products that are running low on stock.

Keep stock of physical product? No problem.

Market leaders

If you ask around about our reputation within the WordPress community, you are likely to hear that we are experts at marketing. So we’ve subsequently included the marketing & promotional tools into WooCommerce that would empower you to replicate our techniques and success.

Running a flash sale. We've got notification banners for that.

Flash banners and coupons

At the heart of every online store’s promotional success is the ability to host promotional flash sales in real-time. WooCommerce makes this easy by allowing you to set sales prices for any of the products that is eligible for your sale.

WooCommerce also features an extensive discount coupon management system, which allows you to create & distribute a wide variety of different coupon codes to stimulate sales amongst your audience.

Generate discount coupons for your customers to help with special promotions.

And then WooCommerce also includes the features that distinguishes online retail from its offline equivalent: product reviews from your customers, automatic up-sells & cross-sells and related products. WooCommerce is intelligent in this way and attempts to maximize your revenue from every single sale.

We’ve got you covered

We’ve developed a superb API for payments within WooCommerce, which allows you to seamlessly plug your payment gateway of choice into WooCommerce and start processing orders immediately.

If you don’t want to go through the trouble of adding your own payment gateway, WooCommerce already supports a wide variety of popular payment gateways through the additional extensions we’ve made available for WooCommerce, like for example:

  • PayPal Pro
  • Google Checkout
  • 2Checkout.com
  • Inspire Commerce
  • Authorize.net

View the full list of payment gateways available on our WooCommerce Extensions page.

We’re always working on new payment gateway extensions, either by developing them in-house or by collaborating with our awesome community of developers. We believe that by supporting as many payment gateways as possible, we’re making things easier for you.

Suggest and vote for a payment gateway! Vote for your preferred payment gateway & we may just develop it next.

Our templating engine

WooCommerce has been developed with one thing in mind: helping you to sell anything online. We’ve developed an incredibly easy-to-use and flexible templating engine that allows you to bend & break WooCommerce as you see fit.

And we want to help you to build your next online store on top of WooCommerce… Our templating documentation is ever-expanding and we’ve made it as easy as possible for you to build your own design with WooCommerce’s extensive template tags. Designing & developing e-commerce websites isn’t an easy task, but with WooCommerce we’ve made this as easy as possible.

Out-of-box themes

Loads of themes for all types of online stores.

In addition to our flexible templating engine, we’ve designed some beautiful themes based on all of our experience of selling online and building a successful, profitable & sustainable business. We’ve been in this business for more than 4 years, sporting almost 50,000 customers. We know how to sell. :)

Our themes allows you to sell more and improve the return on your online endeavours. We believe that there most definitely is best practice guidelines for marketing & selling online and our WooCommerce themes have been developed with that in mind. Why not piggy-back on our experience and borrow some of our knowledge in setting up your new online venture?