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Redefining WordPress themes with the “Definition” theme

October 24, 2012 - 39 Comments


Over the years, since WordPress theming became a popular market, the concept of “what should go into the theme” has evolved in various directions; through stages where themes were crisp and minimal, to times where themes were laden with functionality. There is a shift beginning within the WordPress community to begin to unlearn these old habits and to return to a time where themes are clean, minimal in code and powerful in their offering. Today, we’re helping to define that.

Ladies and gentlemen, meet “Definition”.

Designed by Chris Rowe, Definition is a clean and flexible theme with a modular homepage, to best showcase your content. Definition includes support for a wide range of our existing plugin offerings, including WooDojo, WooSlider and WooCommerce, as well as customised homepage components for your content (either from a single page, or as a list of your blog posts) and a clear featured slider, to showcase your message.

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Introducing “Features” and “Testimonials”

October 24, 2012 - 54 Comments

At WooHQ, as the team flies in from around the world for our annual WooTrip, we’re excited to share some new developments with you all, that we are sure you’ll enjoy.

One of our aims at WooHQ this year has been to simplify and re-focus. With our ever-growing range of WordPress themes, a large part of our aims is to standardise some of our newer, non-WooFramework, functionality across our themes and to make sure that each theme focusses on doing what it does best; be an awesome design for your website, without bundling in the kitchen sink.

With this aim in mind, we’d like to introduce you to two new free plugins we’ve released.

Meet “Features” and “Testimonials”

“Features” and “Testimonials” do exactly what they say on the tin; they display the features your company, product or service offers, as well as what your customers have to say about your business. Each plugin comes bundled with a shortcode, widget and template tag for easily displaying the content throughout your website or within your theme template files.

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WooVille #8: The who’s who of Woo

October 15, 2012 - 10 Comments

Over the past couple weeks we’ve been unearthing all the interesting characteristics of each of our team members, in anticipation for our company get together in a little over a week here in Cape Town, South Africa. All 25 of us having some fun, building relationships and discussing plans for the future.

Every day Mike Krapf has been posting a little interview he conducted with each team member on our internal team site (a WordPress installation running the P2 theme).

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Case study: Joco Cups

October 12, 2012 - 25 Comments

A case study by Ben Collier, on developing a site for some close friends wanting to sell reusable coffee cups… with a difference.

With the current market for reusable coffee cups saturated by cheap plastic moulds – Two surfing friends decided they could do better job and developed a high end, glass alternative focusing on sustainability and design. After over a year of meticulous product development the finished product was ready to market.

Talented designer, Jimmy Gleeson was enlisted to create all aspects of their branding and packaging, including the design of an ecommerce website. My role was to bring the design to life and develop a website that was functional from the front-end through to the back-end. Enter WooCommerce.

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Incoming delivery of WooCommerce goodies

October 11, 2012 - 18 Comments

It may have been a quiet few weeks on the WooCommerce extension front, but it’s certainly not been quiet around here in general. We’ve announced our Sucuri audited WooFramework, Integrated WooCommerce support into a bunch of our business themes, released a kick-ass new theme ‘Athena’, had a tasty sale and redesigned our site to run proudly on WooCommerce.

We’ve been busy.

But so has our pool of WooCommerce developers. Whilst we’ve been focussed on tightening the bolts of the new Woo, they’ve been hard at work building new extensions. Today, we launch 6 of them.

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We’ve re-designed. Everything.

October 1, 2012 - 161 Comments

After a long weekend of data imports, and beta testing we can finally present to you the brand new WooThemes.

Now powered by WooCommerce

We’ve completely moved away from our notorious, custom built management system “WooMember” to our own freely available WordPress plugin – WooCommerce.

WooMember was built prior to WooCommerce and geared towards dealing with single product checkout. Since the arrival of WooCommerce to our product offering it has become evident that we need to cater for multiple product checkout. Instead of investing further time into our dated infrastructure, we made the decision it was time to put WooCommerce to the ultimate test.

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Harness your inspiration with the Athena theme

September 25, 2012 - 38 Comments

Inspiration is a core element that drives us all when developing products here at WooHQ, as well as within the WooCommunity, when using WooThemes products to complete projects for happy clients. We feel, why not showcase that inspiration in a clean, clear and flexible WordPress theme? Athena is that theme.

Designed by James McDonald, Athena is a robust business/portfolio/blogging theme with a modular, airy homepage, to best showcase your content. Athena includes our popular portfolio feature, as well as customised homepage components for an introductory message and a clear featured slider, to showcase your blog posts.

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WooCommerce turns 1 and we’re celebrating

September 24, 2012 - 220 Comments

WooCommerce birthday special

It’s been an incredible first year for WooCommerce. We’ve already accumulated close to 350,000 downloads, have 100+ extensions and 24 official themes, as well as boasting loads more huge accolades.

To celebrate we’ve put together an animated info-graphic (designed by the awesome Studio Muti) with all the interesting stats, which we strongly recommend you check out. We’ve also discounted all our themes and extensions for the week in celebration. Get shopping for themes and extensions now (the discounts have already been applied on checkout).

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More theme & product developments

September 13, 2012 - 62 Comments

We’ve just added two new exciting projects to the upcoming products page, that we strongly recommend you keep an eye on, that the team are very excited about.

The One Pager

One Pager is a simple, yet hugely flexible theme that we’ve had designed by the talented South African designer Gary Murray. As the name suggests it includes all the content you wish to showcase on your website on one scrollable, completely widgetized homepage, with tight integration with WooDojo.

View this upcoming product

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Every line of code audited

September 10, 2012 - 126 Comments

Over the past few months we’ve been working very closely with the Sucuri Security team who we commissioned to do a full audit of our core products’ codebase. We’ve already released WooSlider and WooDojo with Sucuri Security’s stamp of approval, and today we are happy to announce that the WooFramework – the engine that powers each and every one of our WordPress themes -is now also Sucuri safe.

WooFramework Version 5.4.2 Update

Version 5.4.2 of the WooFramework is now available for download through the “Update Framework” link in your WordPress admin area. This update fixes bugs mentioned in customer feedback since the release of version 5.4.0.

If you note bugs after upgrading to WooFramework version 5.4.2, please post them in a ticket directly to our support desk.

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This week’s WooCommerce releases – Name Your Multiple Advanced Redirect Measurement Shipping Addresses

September 6, 2012 - 46 Comments

This week in WooCommerce, folks, hosts another milestone in WordPress eCommerce, as well as a collection of extensions and updates to keep your online store running at it’s finest on WooCommerce. Included in this week’s release we have a Measurement Price Calculator, Name Your Price, Advanced Notifications, Shipping to Multiple Addresses and more.

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Case Study: Jersey Basement

August 27, 2012 - 11 Comments

For decades, the uniform industry has primarily been focused on brick and mortar stores. Coaches, league presidents, equipment managers, and team moms would find a local sporting goods store, walk in, get a quote, and place an order. Then they’d wait for weeks while the store would contact a manufacturer, purchase the garment, ship the item to the store, and finally deliver the goods. This is how it’s been done for the last 50 years.

eCommerce has effectively changed the industry by eliminating the overhead costs required to run a physical location and employ a sales staff. Gone are the days where a customer visits a store to get their team outfitted, and then waits weeks for the product to arrive. In today’s digital age, it’s not only inefficient, it’s extremely expensive – and those extra expenses ultimately trickle down to the consumer.

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In this weeks episode of WooCommerce…

August 23, 2012 - 89 Comments

This week we’ve a colossal drop of WooCommerce goodies including the sought after Xero integration, Account Funds, ShipStation integration, CertoDirect payment gateway, Purolator integration, Role based payment / shipping methods and the first WooSlider extension which allows you to easily create product slideshows.

To top it all off, we’ve also just released WooCommerce 1.6.4 which features a bunch of tweaks and fixes.

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Scrolling and Sliding with the Scrollider theme

August 21, 2012 - 70 Comments

Every now and then, our designers at WooHQ take time out of their busy schedules to convert their bottled-up inspiration and talent into fresh new designs to add to our catalog. Scrollider is the exciting result of one of these efforts.

Designed by our very own co-founder, Mark Forrester, Scrollider is a clean business/portfolio/blogging theme with a unique featured slideshow. Scrollider includes our popular portfolio, testimonials and features modules as well, to showcase your business using a diverse range of tools.

The Scrollider homepage slider in action

Scrollider comes bundled with a unique featured slideshow, powered by our own FlexSlider. The content of your homepage scrolls over the slideshow when scrolling, as well as causing the slideshow’s content to fade out, relative to your scrolling. Included along with this is a unique 1-3 column widgetized homepage content area (choose dynamically between 1, 2 or 3 columns, depending on how many of the widgetized areas you use), as well as several slideshow-driven widgets, developed specifically for (and bundled with) Scrollider.

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Case Study: a Website for a Newsletter Plugin

August 17, 2012 - 31 Comments

Kim Gjerstad – One of the four partners of Wysija, a freemium newsletter plugin for WordPress launched in late 2011. Kim takes care of the community and user interface. Here, he tells us the story of the challenges of making a premium plugin and how Woo came to help.

This is a story of our newsletter plugin and why Woothemes fits right in our solution. I wasn’t paid to write this. There’s no affiliation or collaboration (yet) between ourselves and Woo. We’re just an average Woo customer. We don’t even get a free theme.

Who are we and what is our plugin called Wysija? We’re four guys who decided last year that WordPress needed a better and easier newsletter solution.

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A medal winning haul of WooCommerce wares

August 9, 2012 - 59 Comments

This week we’ve a new free WooCommerce theme; Mystile. There’s also 6 new extensions including smart coupons, MSRP pricing and 4 payment gateways as well as a core WooCommerce update.

On with the goodies…

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