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Presenting the Function theme: A theme that does what it says on the tin

November 22, 2012 - 24 Comments

When it comes to designing and building themes, there are many varying avenues and approaches one can take. A theme can be really detailed and almost over-designed, or it can be clean and minimalist. At WooThemes, we like to craft a fine balance between the two, creating themes that are cleanly and professionally designed, and are also quick and easy to customise and craft into your own unique creation.

Above all, every WordPress theme has one aspect in common: it needs to function. Without further wait, I present to you, the latest in our catalog of clean and crisply designed WordPress themes.

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WooCommerce Subscriptions 1.2

November 19, 2012 - 18 Comments

Take recurring payments with WooCommerce and this powerful extension.
A new version of WooCommerce Subscriptions was released last week, version 1.2.

With it came a bunch of great new features to put more power in the hands of store managers wanting to sell subscription products. We hope this post will help store managers get the most out of these new features.

The Low-down

If you don’t already know, WooCommerce Subscriptions is the recurring payments extension for WooCommerce.

Version 1 was released back in June. That first version did little more than act as a middleman between WooCommerce and payment gateways which could process a recurring payment, like PayPal & Stripe.

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WordCamp Cape Town 2012

November 16, 2012 - 4 Comments

WordCamp Cape Town once again took place last month, with high hopes of building on the success of last years’ event. This year WordCamp was located in the beautiful surrounds of Kirstenbosch Gardens at the foot of Table Mountain and saw 5 of the WooTeam interacting with the community, including 2 talks, 1 panel discussion and assisting in the happiness bar.


Once again the event was organized by Ashley Shaw of LightSpeed. He did a great job of putting together the event, arguably on a larger scale than last years event. There were talks from some influential members of the Cape Town WordPress community, some 3 minute pitches, and it was great to meet some of our WooThemes users as always!

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WooCommerce themes mean business

November 15, 2012 - 22 Comments

Since WooCommerce launched over a year ago, the platform has come to be the eCommerce solution we all know and love. We have, since, launched a collection of themes specifically geared to work with WooCommerce and to help you sell your products and services online.

While these themes were specifically WooCommerce-focussed, sometimes you’d want to use the design for something more, or even without WooCommerce. From today onwards, we’ve made this a whole lot easier to do.

Building Better Business Themes

Looking back on discussions we’ve had on this blog in recent months, one core focus has been apparent: delivering happiness through innovation and ensuring that our product offering works for you, the WooCommunity.

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WooCommerce expands, adds 2 new team members, 8 new extensions

November 8, 2012 - 25 Comments

WooCommerce continues to grow day by day, and as it does we need to react in order to keep up with the ever challenging support demand. Along with our impending switch to zendesk, to improve our WooCommerce support further we’re delighted to announce that we’ve recruited two talented developers who will be focusing on WooCommerce as part of our support team. Everyone please give a warm welcome to Daniel Espinoza (who you may have already met in UserVoice) and Gerhard Potgieter who starts officially on December 1st.

Both developers are seasoned WooCommerce extension developers and their general eCommerce experience will be fantastic assets to the WooCommerce arm of our support team.

But the excitement doesn’t end there…

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WooFramework version 5.5.0 released

November 5, 2012 - 54 Comments

Last week, the entire WooTeam arrived in Cape Town for a week of team building, discussions and a few outings in and around our beautiful city. Now in the new week, with the majority of the team having said their “so long”s and flown back home on the long flights from the southern tip of Africa back to their respective countries, we’ve jumped back into the saddle and are ready and invigorated to get back to exciting you all.

With that, we’d like to introduce WooFramework version 5.5.0, the latest update to the engine that powers all WooThemes themes.

As mentioned almost two months ago on our blog (and several times via Twitter), WooFramework version 5.5.0 is a release filled with lots of cleaning and a few important maintenance updates. The main two updates here are the removal of WooSEO and the Sidebar Manager from the WooFramework core, with the alternatives of WordPress SEO by Yoast (which has a built-in WooSEO importer) and the free WooSidebars plugin being recommended.

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The WooTrip recap

November 3, 2012 - 14 Comments

I’m a very proud co-founder today, as I’m sure Magnus and Adii will both agree. The WooTrip has now come and gone and our distributed team of 25, dotted across 7 countries, are making their long way back home from the tip of Africa.

We had a very simple goal of this one week trip and that was to build a stronger, more connected team. I think it’s safe to say we’ve achieved that goal, and taken it one step further and all made a bunch of special, new friends. What is evident of this week is that our team is made up of some brilliant personalities of very diverse backgrounds.

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Redefining WordPress themes with the “Definition” theme

October 24, 2012 - 39 Comments

Over the years, since WordPress theming became a popular market, the concept of “what should go into the theme” has evolved in various directions; through stages where themes were crisp and minimal, to times where themes were laden with functionality. There is a shift beginning within the WordPress community to begin to unlearn these old habits and to return to a time where themes are clean, minimal in code and powerful in their offering. Today, we’re helping to define that.

Ladies and gentlemen, meet “Definition”.

Designed by Chris Rowe, Definition is a clean and flexible theme with a modular homepage, to best showcase your content. Definition includes support for a wide range of our existing plugin offerings, including WooDojo, WooSlider and WooCommerce, as well as customised homepage components for your content (either from a single page, or as a list of your blog posts) and a clear featured slider, to showcase your message.

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Introducing “Features” and “Testimonials”

October 24, 2012 - 54 Comments

At WooHQ, as the team flies in from around the world for our annual WooTrip, we’re excited to share some new developments with you all, that we are sure you’ll enjoy.

One of our aims at WooHQ this year has been to simplify and re-focus. With our ever-growing range of WordPress themes, a large part of our aims is to standardise some of our newer, non-WooFramework, functionality across our themes and to make sure that each theme focusses on doing what it does best; be an awesome design for your website, without bundling in the kitchen sink.

With this aim in mind, we’d like to introduce you to two new free plugins we’ve released.

Meet “Features” and “Testimonials”

“Features” and “Testimonials” do exactly what they say on the tin; they display the features your company, product or service offers, as well as what your customers have to say about your business. Each plugin comes bundled with a shortcode, widget and template tag for easily displaying the content throughout your website or within your theme template files.

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WooVille #8: The who’s who of Woo

October 15, 2012 - 10 Comments

Over the past couple weeks we’ve been unearthing all the interesting characteristics of each of our team members, in anticipation for our company get together in a little over a week here in Cape Town, South Africa. All 25 of us having some fun, building relationships and discussing plans for the future.

Every day Mike Krapf has been posting a little interview he conducted with each team member on our internal team site (a WordPress installation running the P2 theme).

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Case study: Joco Cups

October 12, 2012 - 25 Comments

A case study by Ben Collier, on developing a site for some close friends wanting to sell reusable coffee cups… with a difference.

With the current market for reusable coffee cups saturated by cheap plastic moulds – Two surfing friends decided they could do better job and developed a high end, glass alternative focusing on sustainability and design. After over a year of meticulous product development the finished product was ready to market.

Talented designer, Jimmy Gleeson was enlisted to create all aspects of their branding and packaging, including the design of an ecommerce website. My role was to bring the design to life and develop a website that was functional from the front-end through to the back-end. Enter WooCommerce.

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Incoming delivery of WooCommerce goodies

October 11, 2012 - 18 Comments

It may have been a quiet few weeks on the WooCommerce extension front, but it’s certainly not been quiet around here in general. We’ve announced our Sucuri audited WooFramework, Integrated WooCommerce support into a bunch of our business themes, released a kick-ass new theme ‘Athena’, had a tasty sale and redesigned our site to run proudly on WooCommerce.

We’ve been busy.

But so has our pool of WooCommerce developers. Whilst we’ve been focussed on tightening the bolts of the new Woo, they’ve been hard at work building new extensions. Today, we launch 6 of them.

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We’ve re-designed. Everything.

October 1, 2012 - 161 Comments

After a long weekend of data imports, and beta testing we can finally present to you the brand new WooThemes.

Now powered by WooCommerce

We’ve completely moved away from our notorious, custom built management system “WooMember” to our own freely available WordPress plugin – WooCommerce.

WooMember was built prior to WooCommerce and geared towards dealing with single product checkout. Since the arrival of WooCommerce to our product offering it has become evident that we need to cater for multiple product checkout. Instead of investing further time into our dated infrastructure, we made the decision it was time to put WooCommerce to the ultimate test.

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Harness your inspiration with the Athena theme

September 25, 2012 - 38 Comments

Inspiration is a core element that drives us all when developing products here at WooHQ, as well as within the WooCommunity, when using WooThemes products to complete projects for happy clients. We feel, why not showcase that inspiration in a clean, clear and flexible WordPress theme? Athena is that theme.

Designed by James McDonald, Athena is a robust business/portfolio/blogging theme with a modular, airy homepage, to best showcase your content. Athena includes our popular portfolio feature, as well as customised homepage components for an introductory message and a clear featured slider, to showcase your blog posts.

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WooCommerce turns 1 and we’re celebrating

September 24, 2012 - 220 Comments

WooCommerce birthday special

It’s been an incredible first year for WooCommerce. We’ve already accumulated close to 350,000 downloads, have 100+ extensions and 24 official themes, as well as boasting loads more huge accolades.

To celebrate we’ve put together an animated info-graphic (designed by the awesome Studio Muti) with all the interesting stats, which we strongly recommend you check out. We’ve also discounted all our themes and extensions for the week in celebration. Get shopping for themes and extensions now (the discounts have already been applied on checkout).

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More theme & product developments

September 13, 2012 - 62 Comments

We’ve just added two new exciting projects to the upcoming products page, that we strongly recommend you keep an eye on, that the team are very excited about.

The One Pager

One Pager is a simple, yet hugely flexible theme that we’ve had designed by the talented South African designer Gary Murray. As the name suggests it includes all the content you wish to showcase on your website on one scrollable, completely widgetized homepage, with tight integration with WooDojo.

View this upcoming product

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