Cultura Interactive

Skoon offers its customers an all-natural, non-toxic cat litter solution to cat waste. Their cat litter stands out as an organic, highly absorbent, odor-eliminating solution that is good for everyone–humans, cats, and environment included– making feline chores a breeze.

Skoon Cat Litter saw the opportunity to improve their website to make it more attractive for customers to explore. The primary objective was to make their eCommerce space more intuitive to improve user experience, increase conversion, and meet the additional needs of their growing business.
With their vision to redesign their website to serve customers better, Skoon wanted to take the opportunity to also find a solution that allowed their site to integrate with third-party services for better order management and purchase flow.

To make the experience for shoppers even easier, Cultura Interactive added a personalized purchase flow that customizes the recommended products based on customer needs. Through a simple selection method, users can choose the type of sand, its size, presentation, and quantity in an easy-to-use interface. Information provided by shoppers allows the platform to determine the purchase frequency and recommend new, personalized offers for up-selling. This is one of our team’s favorite WooCommerce features as it manages expectations of the users from the onset while giving the merchant insights and options to up-sell their customers.

From the beginning, our goal was to create a website that would emphasize Skoon’s personable approach, optimize the purchase process for its customers, and create a more compelling user navigation. The collaboration between our team and Skoon made the redesign progress smooth as we translated their vision to execution. By trusting us to recommend features that will work for them as an eCommerce business, we were able to create a website that stands out.

MaxiClimber is an innovative training platform aimed at meeting the needs of those who exercise at home. MaxiClimber machines combine aerobic and anaerobic training and provide a comprehensive exercise routine that delivers benefits throughout the body. The company’s goal, in addition to providing a healthy fitness guide, is to provide its audience with the freedom to choose how and when to train.

MaxiClimber not only needed an eCommerce website to offer its complementary products and accessories. It was looking, more than anything, for a space that would allow to share interesting resources such as tips, nutrition guides and exercise videos. All this in order to complement the training based on a healthy lifestyle.

The website redesign was the key to give the brand greater notoriety, attracting new customers and increasing conversions. At Cultura Interactive we are committed to transforming a simple idea into something new and brilliant.

The result of the commitment to MaxiClimber can be seen in each section of its website. At Cultura Interactive, we are proud to have offered an eye-catching and modern final product, which also conveys the dynamism of the brand and works to attract new customers.

Our process of using conversion rate optimization methodologies and improving the user experience was a success in the final product.

With more than twenty years of experience, Ceasar’s Ice Cream continues to offer consumers their delicious artisanal ice cream. Its exotic flavors and its characteristic homemade touch provides a unique experience that seeks to reflect the tradition of homemade recipes in all their tropical and latin flavors.

Ceasar’s Ice Cream needed a website that would allow them to reflect the family-owned nature of their brand and connect with their customers. The vision for their new website included an online store, from which users could buy the ice cream of their choice, and a Blog section aimed at providing recipes, tips and curiosities about ice cream in the world.

The goal behind the redesign, in addition to increasing online sales, was to create a space where visitors could find information about locations carrying their ice creams.

Another aspect that we considered when planning the development of the website was to turn it into a multilingual space using WPML. And we did it! In addition to being intuitive and modern, users can choose between English or Spanish to display web page’s information. This, without a doubt, facilitates browsing the store and the rest of the sections.

The redesign of the website for Ceasars Ice Cream inspired us to also renew the image of their ice cream packaging. Using bold colors that represent the tropical flavors and the character of the brand, we brought to life a new packaging design. The result is an attractive and easily identifiable product, an attribute that makes it stand out on the shelves of supermarkets and stores.

For nearly two decades BikeGraphix has been designing, manufacturing and marketing amazing motorcycle decals. Their original and striking creations have made them a benchmark of quality within the industry, allowing them to reach all kinds of customers around the world. From professional racing teams to motorcycle enthusiasts, nothing is an impossible challenge when it comes into the hands of the professionals at BikeGraphix!

In order to attract new customers and provide an attractive and innovative image, which was also aligned with market standards, we worked together with BikeGraphix to renew their eCommerce website. The new design had to convey the spirit of the brand and reflect the originality present in each of its creations.

Likewise, we committed to optimizing the different areas that would make up the website, such as the store, the individual product sections and the “My Account,” the space created for customers to view and manage their orders.

Another important change and a big UX challenge that we implemented in the new website was the redesigning of the products. Each product was created as a SVG graphic with layers to have options to be customized with a wide selection of elements that customers can choose at the time of purchase. Options appear in an accordion panel and may include: Bike and rider information, number options, name options, color, air box sponsors, etc. By choosing or filling in these fields, users obtain a design 100% adapted to their needs.

Commitment and teamwork allowed us to give BikeGraphix the eCommerce website they were looking for. The creation of a modern and intuitive interface, combined with proper located calls to action and a simplified navigation, have improved conversions within the page.

For over fifteen years, 2HoundsDesign has been manufacturing dog collars, leashes and harnesses. Their commitment and interest in caring for pets has made it possible for them to become the favorite brand of many, providing the protection and comfort that both owners and pets deserve on every walk.

2HoundsDesign was in search of a fresh and modern design to renew the image of its website and turn it into an eCommerce that would allow the acquisition of new customers. In addition to improving the user experience, they needed to optimize specific areas of the website such as the store and the individual sections of each product, so that they were visually attractive and functional for customer purposes.

Thinking about streamlining the buying process for wholesale customers, we incorporate a custom method where it is possible to choose the same product model combining different characteristics such as size, color, design and quantity in a friendly in-line table. Users can view their items in a list within the product page, which facilitates large purchases.